MINI PROJECT REPORT

ON
“HELPBIT : MULTI SERVICES UNDER ONE ROOF”
SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF
MASTERS OF BUSINESS ADMINISTRATION

Dr A.P.J. Abdul Kalam Technical University, Lucknow

Batch (2021-2023)

Under the guidance of: Submitted by:

“Mrs. Anu Sunori” “Ankita Sachan”

Assistant Professor MBA : 1 Sem

Lotus Institute of Management, Bareilly

ACKNOWLEDGEMENT
I would like to take this opportunity to express my gratitude towards all
those who directly or indirectly helped make this project possible. Their
contributions are sincerely appreciated and gratefully acknowledged.
I would like to thank my teacher Mrs. Anu Sunori of MBA
Department, as well as HOD Mr. Saurabh Saxena who endeavored for
projection under fatigable zeal and innovation, contributed a lot. This
work is a reflection of his thoughts, ideas, concepts, and above all, his
modest efforts.
 TABLE OF CONTENTS

1) Business Concept
2) Introduction………………………………………….1 to 7
- Scope 8
- Competitors… 9
- Why this idea… 10
- Swot Analysis……………………………………...11 to 12

3) Management plan
- Employee needed 13
- Skill set required 14
- Organizational structure 15
- Management 16
- Management plan 16

4) Feasibility Analysis
- Financial Feasibility……………………………...17 to 20
- Marketing Feasibility… 21
- Commercial Feasibility… 22
 HELPBIT
“ALL YOUR CHOICE
UNDER ONE ROOF”
 1.)BUSINESS CONCEPT

INTRODUCTION

Helpbit is a startup idea which will use business service

providers to help local people in getting their daily services like
beauty, grooming, maintenance, repair, painting, event
management, laundry done at the comfort of their homes.

Helpbit is a mobile application which can be accessed via

smartphones to help connect service providers directly with their
customers.

Helpbit is a gig marketplace that offers home installation,

maintenance, repair service, grooming at home and wellness
services.

REPAIR WORK: Electrician, plumber, carpenter, air conditioner and

appliance repair.

PAINTING: Painting services.

OTHER SERVICES: Such as fitness and yoga at home.

 MISSION

● To use the latest technology aimed at customer satisfaction.

● Build and maintain a team of motivated workforce with high work
ethos.

VISION

● To evolve and position the company is a cost effective and

customer friendly company providing services at home.
● Committed to excellence in serving the public.
● To provide luxury services at affordable prices.

VALUE PROPOSITION

FOR CUSTOMERS

● Fast access to services from the comfort of home.

● Multiple payments.

FOR VENDORS
● Expand your service business.
 SCOPE

If we check out the scope and demand of business in Bareilly, it

is a huge business which has a high profit earning.

If we are going to target the market of business in Bareilly

these services are required everywhere in banks, households,
schools, colleges, restaurants, hotels etc.

From all of the above areas the household is the main area where
is the largest scope of the business as the household can require
most of the services anytime.
 COMPETITORS

Housejoy: Housejoy is a company that develops an online

platform providing home services.

Helpling: Helpling is a company providing an online platform

for on-demand home services.

HeyBryan: HeyBryan is a peer-to-peer mobile marketplace app.

UrbanClap: UrbanClap is a leading online marketplace for local

services such as repair & maintenance, home cleaning, homecare &
design, pest control, packers & movers, business services, and event
management.
 WHY THIS IDEA

It provides a platform which allows skilled and experienced

professionals to connect with users looking for specific services.
It helps in providing the user best services at the requested time
and date.

Helpbit’s main focus is to satisfy every customer with their

reliable and easy to get services. Helpbit helps in addressing the
issue of recruiting experts for various occupations. It will
provide all sorts of services starting from beauty at home to
painting at home. Trained service providers are available to
extend their services to customers. One just needs to go through
all services and can get their work done within no time and
without having to search for different shops.
 IMPORTANCE TO SOCIETY/ CUSTOMERS

▪ Helpbit works for the people searching for services and for
the professionals who are ready to give their services.
▪ Helpbit facilitates the task of searching for a skilled service
provider.
▪ Helpbit also helps the servicemen to expand their business
smoothly.
▪ Helpbit removes the middlemen and that’s how they are
making a difference in everyone’s life.
▪ Helpbit targets the local audience and provides beneficial and
quick services to the local audience.
▪ Helpbit helps the customer’s by solving the problem without any
delay.
▪ Helpbit helps in creating the network by satisfying the customer.
▪ Helpbit help in building the loyal customer as there is a direct
contact to the customer
 SWOT ANALYSIS

Strengths
● Wide range of choice of services.
● Direct interaction between the service provider and customer.
● The services are mostly provided at the residence, office or chosen
venue of the customer.
● Service available on android/ios app as well as through website.
● All requirements are processed according to personal choices
● Pre-bookings are available..

Weaknesses
● Lack of awareness among the people regarding online services
provided by company.
● Lack of trust among the people because it comes under e-business.
● The share of people in rural area is more than urban area
therefore it becomes difficult for company to reach the
masses.
● Lack of employee loyalty
 Opportunities

● Expansion of business by targeting other services line

companies can increase their revenue.
● Expanding their product categories. This will increase
their customer base and at the same time will reduce the
cost of acquisition and customer switch.
● Tie up with manufacturing units for spare parts.
● Adding more sectors (sectors additional).

Threats
● Strong competition from other competition.
● New rules and policies by the new government.
● People prefer the traditional approach over the modern approach.
● Threats from local labor.
● Threats from the labor union.
2.) MANAGEMENT PLAN

At initial stage, we require the following number of

employees for the smooth flow of the work in the
organization:

REPAIR AND MAINTENANCE

● Electrician : 2
● Plumber : 2
● Carpenter : 2
● A.C. Repair :2

PAINTING TEAM

● It consist of 2 employees/ members

YOGA AND FITNESS TRAINERS

● Female yoga trainers: 1

● Male yoga trainers : 1
 SKILL SET REQUIRED

REPAIR AND MAINTENANCE TEAM

● Technical knowledge related to their work.

● Excellent verbal communication skills (Hindi/English).
● Comfortable working in a team.
● Ability to work quickly under pressure.
● Physical strength.

PAINTING TEAM

● Communication skills (Hindi/English).

● Detail-Oriented related to workplace.
● Familiarity with required tools.
● Familiarity with required materials.
● Time management skills.

YOGA TRAINER

● Experience
● A nice voice
● Good communication skills( Hindi/English)
● Physical skills
 ORGANIZATIONAL STRUCTURE

The organizational structure used is line organizational structure which

is also known as scalar chain which shows how the authority flows from
top to lowest position. It clarifies authority, responsibility and
accountability. Line organizational structure is the simplest framework
for the whole administrative organization. Line organization approaches
the vertical flow of the relationship.

GENERAL MANAGER

Repair and
Yoga Trainers Painting Team
maintenance

Plumber Male Trainers 2 Painters

Carpenter Female
Trainers
AC Repair

Electrician
 MANAGEMENT

The business type is Sole Proprietorship. Sole Proprietorship is

a business that can be owned and controlled by an individual,
who is the recipient of all profits and bearer of all risk. The word
‘sole’ implies ‘only’ and ‘proprietor’ refers to ‘owner’.

MANAGEMENT TEAM

The management consists of:

● General Manager (owner)

Repair and Maintenance

A.Plumber
B.Carpenter
C.Air Conditioner Repair
D.Electrician

Yoga Trainer

A. Male trainer
B. Female trainer
 3). FEASIBILITY

FINANCIAL FEASIBILITY
START UP INVESTMENT

ITE COST(R
MS s.)

Domain name + Website 10000

Laptop (self owned) and Printer 25000

Promotional Expenses 20000

Equipment required
- Claw hammer (2000*2)
- Power drill (2000*2)
- Table saw (2000*2)
- Pilers (500*2)
- Drain snake (500*2)
- Wrenches (500*2)
- Faucet keys (500*2)
- Voltage tester (400*2)
- Screw driver ( 400*2)
- Circuit finder (500*2)
- Tape Measure (400*2)
- Paint Scraper (400*2)
- Triangular (400*2)
load
- Scraper
- Glazing compound (1000*2)
- Sand paper (500*2)
- Roller tray and grid (2000*2)
- Paint pail (1000*2) 30000

TOTA 85000
L
 EXPENSES STATEMENT

ITEM AMOUNT
S (Rs.)

Salary
-Electricians (5000*12*2) 1,20,000
-Plumber (5000*12*2) 1,20,000
-Carpenter (5000*12*2) 1,20,000
-Painter (7000*12*2) 1,68,000
-Yoga trainer (7000*12*2) 1,68,000
-A.C. Repair (5000*12*2) 1,20,000
Advertisement (3000*12) 36,000
Repair and maintenance 12,000
charge (1000*12)
Internet connection (500*12) 6,000

TOT 8,70,000
AL

PRICE LIST (DEPENDING UPON VARIOUS SERVICES)

ITEMS PRICE(R
s.)

A.C. Service and Repair 500

Electricia 500
n

Plumber 300

Carpenter 1000

Yoga 2500
trainer

Painter 3000
 ANNUAL SALES MODEL

ITEMS AVERA NO. SALE ANNU

GE OF S PER AL
PRICE ITE MONT SALE
M H S
SOL
D
P.
M

Repair
and
maintenan
ce
-Electrician 5 20 1000 1920
0 0
0 00
-Plumber 3 20 6000 72000
0
0
-Carpenter 1000 20 2000 24000
0
-A.C. 5 15 7500 90000
Repair 0
0

Yoga trainers
-Men 2500 10 2500 30000
0 0
-Female 2500 10 2500 30000
0 0

Painter 3000 5 1500 18000

0 0

TOTAL 12300 1085 13020

00 00
 PROFIT AND LOSS STATEMENT

PARTICULARS AMOU PARTICULA AMOU

NT RS NT

Salary 816000 Sales 1302000

Depreciation 3000
Printing
and 2000
stationary
Repair
and 12000
Maintenan
ce

Advertisement 36000

Transportation cost 10000

Net profit 423000

TOTAL 1302000 TOTAL 1302000

 MARKETING FEASIBILITY

TARGET MARET

Local service provider apps like Helpbit target the local audience and provide
beneficial and quick services to the local audience. This type of application fulfills
the users demand on time and gives fruitful benefits to the local vendors and also
provides the benefit to rural areas.

MARKETING STRATEGIES

To stand out from other startups, based on their services Helpbit is using different
types of marketing strategies. This way it is making way to customer’s minds to
have their attention. Some of the marketing methods used are:

a. Using the network: As a student I will use my network with the help of
friends, relatives or family. It is the most important marketing strategy
which can help me in reaching the service providers who are interested in
working with me.
b. Social media: Almost every internet user is on social media platforms
(instagram or facebook). It’s the best way to reach out to the audience.
Using social media ads on facebook and instagram they try to reach every
potential customer they can.
c. Search Ads: Advertisements are everywhere to redirect you to the stuff
where you want. Google search ads play the same role. If you enter any
keyword related to their website you will see their search ads on the
browser.
d. Pamphlets: Pamphlet can be used for the people who are using internet
service.
 COMMERCIAL FEASIBILITY

Helpbit is ready to provide services to its customers at the

comfort of their homes (in Bareilly).

In the future, the vision is to expand the services to other

cities of the state by providing good and quality services at
the doorstep of our customers. Thereafter, we can plan the
expansion to other states too. We try to update our services
regularly for providing better services to our customers. In
the future, we are planning to include a chat option too
which will enable the users to chat with their selected
servicemen with ease.