SUMMER TRAINING REPORT SUBMITTED TOWARDS THE

PARTIAL FULFILLMENT OF POST GRADUATE DEGREE IN

INTERNATIONAL BUSINESS

Importance of online presence for a brand in

UK and suggesting ways for jaquar to enter
into digital market

SUBMITTED BY:
PULKIT NARANG
MBA-IB (2014-2016)
Roll No. : A1802014063

INDUSTRY GUIDE

FACULTY GUIDE

MR. ABHSIHSEK MADAAN

DR.LOVELEENGAUR

DGM-INTERNATIONAL BUSINESS
EUROPEAN MARKETS

AMITY INTERNATIONAL BUSINESS SCHOOL,

NOIDA

AMITY UNIVERSITY UTTAR PRADESH

CERTIFICATE OF ORIGIN

This is to certify that Mr.Pulkit Narang, a student of Post Graduate

Degree in Mba-IB, Amity International Business School, Noida has
worked in the International Business division, under the able guidance
and supervision of Mr.AbhishekMadaan,designation dgm-ib eoro[ean
markets, JAQUAR AND COMPANY VT. LTD.
The period for which he was on training was for 6 weeks, starting
from 22ND MAY to 5TH JULY. This Summer Internship report has the
requisite standard for the partial fulfillment the Post Graduate Degree
in International Business. To the best of our knowledge no part of this
report has been reproduced from any other report and the contents are
based on original research.

Signature

Signature

Dr.Loveleen Gaur
Narang

Pulkit

ACKNOWLEDGEMENT
I express my sincere gratitude to my industry guide Mr.Abhishek
Madan, DGN-Ib European markets, Jaquar and Company Pvt. Ltd.,
for his able guidance, continuous support and cooperation throughout
my project, without which the present work would not have been
possible.
I would also like to thank the entire team of Jaquar, for the constant
support and help in the successful completion of my project.
Also, I am thankful to my faculty guide Dr. Loveleen Gaur. of my
institute, for his/her continued guidance and invaluable
encouragement.

Signature
Pulkit Narang

TABLE OF CONTENT

CHAPTER-1

EXECUTIVE SUMMARY

CHAPTER-2

RESEEACH METHODOLOGY

2.1

PRUPOSE OF THE STUDY

2.2

OBJECTIVE OF THE STUDY

2.3

RESEARCH DESIGN

2.4

SCOPE OF THE STUDY

2.5

LIMITATIONS OF THE STUDY

CHAPTER-3

LITERATURE REVIEW

CHAPTER-4

COMPANY PROFILE

4.1

ABOUT THE COMPANY

4.2 J

JAQUAR PRODUCT MAPPING

4.3

STP STRATEGY

4.4

MARKET OVERVIEW

10

4.5

SWOT

11

CHAPTER-5

RESULT AND DISCUSSION

13

CHAPTER-6

RECOMMENDATIONS

35

CHAPTER-7

CONCLUSSION

39

CHAPTER-8

BIBLIOGRAPGHY

40

List of graphs
Forecast for online growth

13

Internet usage by age group

14

Daily usage of internet

15

Purchases made over internet by different age groups

16

Internet connectivity

17