MKT2080 Final Role Play: Sales Deck + Persuasive Presentation

Video Assignment (15%-Partners) 75 marks

The next step for your Final Role Play is to prepare your Sales Deck and practice your Persuasive
Presentation. You will work on this assignment with your Final Role Play partner.

Step 1 – Prepare a Sales Deck

1. Prepare 10 slides max
2. The presentation should be in PowerPoint
3. Use your design skills to prepare a professional looking sales deck
4. If you are working with a partner, both of you must work on this project equally and be familiar
with the content.
5. Use all the elements of the presentation mix in your slides/presentation delivery:

6. Embrace white space and creativity.

7. Slide 1: Your Assigned Product logo/Your Prospect (from your Call Planner)/Quote or tagline for
your Product.
8. Slide 2: Your Company/Product information/Years in business/current customers/where it is
currently being sold/social media presence/mission statement
9. Slide 3: Feature/Advantage/Benefit. Remember you don’t list them this way...FAB is a term we
use in sales; we don’t say it to customers. Add visuals here.
10. Slide 4: Feature/Advantage/Benefit.
11. Slide 5: Feature/Advantage/Benefit.
12. Slide 6: Why should your prospect buy from you. Reasons why your company and product is
different than your competitors. What is your USP?
13. Slide 7: Marketing Plan – Demonstrate how you will help the buyer sell and promote the
product in their stores (from your Call Planner)
14. Slide 8: Business Proposition – Insert your pricing that you completed including any trade
promotions (from your Call Planner)
 15. Add two additional slides with anything else you want to add or cover in your presentation. Be
creative.
16. Remember these slides are customer-facing – do NOT include your student numbers or a
reference slide.

Step 2 - Persuasive Presentation Video Assignment

1. Now that you have created your 10-slide sales deck you must practice presenting it to your
customer.
2. Record a video presentation with the slide deck visible throughout. Recommendation is to
record in ZOOM and share the screen, so your slides are showing. Both partners must have their
cameras on and be visible for the presentation.
3. Each partner should take an equal part in the video presentation.
4. Use this opportunity to showcase your presentation skills.
5. Go through the Presentation Mix above and include the following:
a. You should include one simile, story, metaphor, or analogy for your product while
discussing one of your FABs.
b. You should make the presentation fun and appeal to all five senses if possible.
c. Demonstrate 1 trial close minimum.
d. Incorporate one persuasion through suggestion technique as outlined in Chapter 9.
6. The Video should be max 5 minutes in duration. Video range should be 4-5 minutes. Rehearse
before you record the video, so you don’t go over the allotted time.

VIDEO FORMAT: Preferred Option: Through ZOOM. Ensure you have shared the ZOOM link that is
viewable by your instructor in the drop box.

Evaluation
The grading scheme for assessing this assignment is:

Components of the Assignment Needs Work Good Very Good

Sales Deck – Creativity
Needs Work Good Very Good
Creative and professional sales deck. Use of graphics.
0-4 5-7 8-10
Design elements used from previous courses.
Sales Deck – Content
All content above is included and relevant. Strategic Needs Work Good Very Good
approach with customer and product in mind. Optional 2 0-7 8-12 13-15
slides included are relevant and strategic.
Sales Deck – Organization
Needs Work Good Very Good
No spelling or grammar errors. Layout and flow make
0-4 5-7 8-10
sense.
Persuasive Presentation – Organization
Video submission is submitted on time, link given to Needs Work Good Very Good
instructor was able to be viewed, both role-play partners 0-1 2-3 4-5
were visible in the video, screen was shared.
Persuasive Presentation – Content Needs Work Good Very Good
Video submission showed the persuasive presentation 0-9 10-16 17-20
using elements of the presentation mix above, including
one simile, story, metaphor, or analogy for your product
while discussing one of your FABs. The presentation was
fun and appealed to all five senses where possible. 1 trial
close was demonstrated. One persuasion tactic through
suggestion technique was used.
Persuasive Presentation – Timing
Video submission was max 5 minutes in duration. Videos Needs Work Good Very Good
less than 4 minutes or more than 5 minutes will receive 0-1 2-3 4-5
Needs work in this category.
Persuasive Presentation – Creativity & Presentation
Skills
Needs Work Good Very Good
Enthusiastic, genuine approach, body language, clear
0-4 5-7 8-10
voice, not reading from script, presentation skills,
organized, creative, unique.
Total: 75 marks