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BUSINESS: ADAPT OR DIE

Hello everyone, I’m Valeria Galán and today I’m going to talk about Business, and if they adapt to the
new changes and modernity, or if they die, and what can we do as a society, to keep them both afloat

2. WHAT IS IT ABOUT – THESIS STATEMENT

To introduce you the topic, I’m going to give you a brief explanation of the situation

Nowadays due to globalisation and the control of the big business, a lot of small and local shops are
losing customers and power

This is due to the facility of the new services that big business offer, which causes losses in the local
retail sector, as well as incomes. (no costumers means no incomes)

After some research, I concluded that it is possible to look after this local business and to keep them
afloat if they work together.

3. SUPPORTING ARGUMENTS 1 (evidence and examples)

How do you think that citizens could help small businesses?

We can’t deny that big business offer us a quality and comfortable services so It’s hard to stop using
them, because the consumers won’t stop using what’s easier and more comfortable for them, this an
obvious fact that the new modernity have given us, so we can’t deny that’s the best of them.

That’s why, one of the ways that small business can be helped is that big business cooperate and get
together with local shops. And, in addition to this, to be able to promote and advertise these local
shops.

How?

4. How?

Some years ago, Amazon invested tens of billions in infrastructure and built hundreds of tools to help
independent sellers from small business to give them a chance of success and an opportunity.

So, this is a very important step in this sector, the fact that they offer them an opportunity of growth.

5.SUPPORTING ARGUMENTS 2 (evidence and examples)

How can the government help these local shops?

Another important factor is the government influence, the government could help in lots of ways:

1. One of them would be a reduction of the tax pression of small business – that would help them
to have greater ease to hire someone and to have more profits.
2. Sponsoring stores across the town with posters, signs, banners ...
3. And another way to help, would be to promote the internationalization of local shops – how?
Giving them the opportunity to send their own products abroad in an easiest and quickest way
(just as multinationals do)
6. CONCLUSION

It’s inevitable that with the presence of big business, local shops have trouble on keeping afloat, but this
doesn’t mean that it has to be the end of these business, since, as we have seen before, with
cooperation, it is possible to keep both types of business ahead.

It’s obvious that small shops can’t compete with big business, but al least they can collaborate together
for the economic growth.

In conclusion, I don’t think that this should be a battle of who can stay or who can disappear, I think that
both types of business are quite important for our society. So, in my opinion local shops can be perfectly
adapted to the new modernity with the help of big companies. And vice versa, what small business need
are opportunities. They need these opportunities to have a chance to grow as a business and be able to
success.

7. Thank you for watching

8. bibliography

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