TYPES OF

MARKETING

STRATEGIES
Undercover
marketing.
Stealth marketing is advertising a

product or service to a person

without their knowledge. It is a low-

cost method that can be extremely

beneficial to a firm
 Cross
promotion
marketing
Cross-promotion is when brands team up to

market to each other’s customers. For

example, when Disney allows its characters to

be featured on a box of Kellogg’s cereal.

Cross-promotion can occur among one

company’s products, known as in-brand, or

between different companies’ products,

known as out-of-brand
 Social media marketing
Social Media Marketing is the set of

actions carried out by a company,

institution or independent professional,

to promote their products/services

and build a link with their target

audience with the help of social

networks and blogs.

Outbound marketing

Trade Show Marketing

Freebie Marketing
Freebie marketing, also
known as the razor blade
business model, is a business
model in which an item is
sold at a low price (or
given away) to increase
sales of a good
complementary, such as
printers for ink cartridges,
mobile phones for service
contracts, or software
for certain video game
consoles.
Niche Marketing

A market niche is a

marketing term

used to refer to a

portion of a

market segment in

which individuals

have homogeneous

characteristics and

needs, and the

latter are not fully

covered by the

general market

offer.