Company of our choice:

Nike
María Jesus Acuña Rueda
Sofía Villalobos G.
Introducing Nike
Nike is a brand dedicated to produce
and sell sportswear to several
segments of the market, and different
line products depending on their
interests and objectives.

USA 1964

Their mission:

“Nike delivers innovative products,

experiences and services to inspire
athletes.”
Core customer value:
Nike’s customers look for a brand that represent them, help themselves express,
and have a quality, innovative, and trendy product. This with the objective of feeling
strong and reaching a high performance while exercising or simply using it as
streetwear.
Examples of core customer
value:
Nike provides their customers with:

● Comfort
● Exclusivity
● Quality
● Durability
● Self-expression
● Status
Advices for the brand:
● Adding value to their products by reducing the target audience could satisfy
more specific needs. For example, the needs of the professional runners or
athletes. This way their products would be considered more exclusive.
● Being more sustainable would make a good marketing campaign for the
company (since the textile industry is known for wasting high quantities of
water).