Analysis of Modern

Commercial of NIKE

Unleashing the Power of Branding and Innovation

What bias is present?
Why are they included?
• The commercial was not a bias commercial.
• The commercial presented the new Nike shoe so everyone could wear them feel motivated.
• They are included just to help promote the shoe with giving a good cover-name of never giving up
and give it a good reputation so others might buy it.

• Nike's messaging is heavily focused on athletic excellence and achievement, potentially favoring
individuals engaged in sports and physical activities.
• Nike is deeply rooted in the sports industry, and its target audience often includes athletes and
sports enthusiasts. The bias towards athleticism aligns with the brand's core identity and market
positioning.
What are the inherent values, beliefs, and assumptions associated with the
commercial?

 Athletic Excellence and Achievement:

• Nike places a high value on athletic excellence and the pursuit of personal and professional
achievement.
• The belief that individuals can overcome challenges, push their limits, and achieve greatness through
sports and physical activity.
• Nike assumes that sports and athletics have the power to inspire and drive positive change.
 Innovation and Performance:
• Innovation and cutting-edge performance are core values for Nike.
• The belief that continuous innovation in product design and technology can enhance athletic
performance.
• Nike assumes that consumers prioritize high-performance products and are willing to invest in
innovation.
 Empowerment and Individuality:
• Nike promotes the values of empowerment and individuality.
• The belief that everyone, regardless of background or skill level, has the potential to be an
athlete and make a difference.
• Nike assumes that its products and messages can empower individuals to express their
How do they contribute to the impact of the commercial?

 They contribute to promoting the shoe so well that it is hard to see that they are promoting the
shoe at all but the reason was the commercial is just very well constructed.
 Emotional Connection:
• The emphasis on values like empowerment, achievement, and individuality helps Nike create a
strong emotional connection with its audience.
• Viewers are more likely to resonate with and remember commercials that evoke emotions tied to
personal goals, aspirations, and the pursuit of excellence.
 Brand Loyalty:
• By aligning with values such as innovation, performance, and social justice, Nike fosters a sense of
loyalty among consumers who share these values.
• Customers who feel a strong connection with Nike's values are more likely to remain loyal to the
brand, making repeat purchases and becoming brand advocates.
 inspiration and Motivation:
• Nike's emphasis on athletic achievement and overcoming challenges contributes to the inspirational
nature of its commercials.
• Viewers are motivated to push their limits, pursue personal goals, and embody the aspirational
qualities portrayed in Nike's advertising.
What is the ideological message in the commercial?

 The commercial conveys the message of never giving up even when you've failed my times. the
commercial also promotes the shoe.
 Just Do It - Empowerment and Action:
• The iconic "Just Do It" slogan encapsulates the ideology of empowerment and action. Nike
encourages individuals to overcome obstacles, take risks, and pursue their goals with
determination.
• The ideological message implies that everyone has the potential to be an athlete and that success
comes to those who take action.
 Global Unity Through Sports:
• Nike promotes the idea that sports have the power to unite people globally, transcending cultural
and geographical boundaries.
• The ideological message implies that participating in sports and wearing Nike fosters a sense of
global community and shared values.
 Social Justice and Equality:
• Nike has incorporated messages of social justice and equality in some commercials, taking a stand
on issues such as racial equality and inclusion.
• The ideological message suggests that Nike supports social causes and believes in the power of
sports to promote positive societal change.
Outline how they appeal to human needs contributes to these
messages

 The shoe appeals to human needs and contributes to the message of promoting the shoe because the
individual was wearing the shoe and trying to accomplish a goal. this can promote the shoe and give it a
good reputation of never giving up and in-turn people might buy it.
 Need for Belonging and Recognition:
• Nike showcases diverse athletes and emphasizes the global community of sports, addressing the
human need for belonging and recognition.
• Consumers may feel a sense of belonging to a larger community of athletes, and wearing Nike
becomes a symbol of recognition within that community.
 Need for Autonomy and Individuality:
• Nike's celebration of individuality and unique stories appeals to the human need for autonomy and
individuality.
• Consumers see Nike as a brand that allows them to express their unique identity, making personal
choices that align with their values and preferences