Presented by : Anchal.l.

kalwani

Purpose : NIKES marketing strategies and

advertising techniques

Presented to: Farhin Pathan

NIKE : UNLEASHING
THE POWER OF
MAEKETING
 The Nike Brand Journey:
Growth
Nike soared to prominence by
establishing itself as a leading
global sports brand.
1. Birth
From humble beginnings in
1964, Nike was founded by Bill
Bowerman and Phil Knight.
2.
3. Influence
Today, Nike influences athletes
worldwide, inspiring them to
push their limits.
Storytelling: Catalyzing Emotion
The Hero's Journey : Emotional Advertising Authenticity Matters

Nike captures hearts Through emotion- Nike's genuine

by telling compelling evoking commercials, approach resonates
stories of triumph Nike creates lasting with consumers by
and resilience. connections with its aligning with their
audience. values.
 Influencer Endorsements

Champion Collabs Basketball Royalty Cultural Icons

LeBron James' Megan Rapinoe

Nike amplifies its reach by
partnership showcases represents Nike's
partnering with iconic
Nike's commitment to dedication to equality in
athletes like Serena
supporting athletes. sports and beyond.
Williams.
Building Brand Loyalty
Innovation Drives Connecting with Personalization at Its
Loyalty Communities Core

Nike consistently delivers Nike fosters community By offering customization

cutting-edge products that engagement through options, Nike gives
athletes trust. grassroots initiatives. customers a sense of
ownership.
 Digital Domination
1.
Mobile Marketing 2.
Activation
Nike's mobile apps provide
personalized experiences
and seamless shopping. 3.
Rise of Social Media
Nike harnesses the power of
platforms like Instagram, Twitter,
and TikTok to engage consumers.
Data-Driven Strategies
Analyzing customer insights
enables Nike to optimize digital
advertising campaigns.
Measuring Success

Conversion Rate:
Nike tracks the percentage of website visitors who
convert into paying customers.

Social Reach:
Analyzing followers, likes, and shares measures the
brand's social media impact.

Brand Sentiment:
Monitoring sentiment analysis gauges customer
attitudes towards Nike.
The Future Ahead​

Technological Sustainable
Global Expansion
Advancements Initiatives
Nike will expand its
Nike will continue to Nike aims to become a presence into untapped
revolutionize the industry leader in sustainable territories to reach new
through cutting-edge practices for a brighter audiences.
sportswear innovations. future.
 Conclusion :
Nike's marketing strategy and advertising techniques have undoubtedly played a pivotal
role in establishing the brand as a global powerhouse in the sportswear and athletic
footwear industry. Here are some key conclusions about Nike's marketing strategy and
advertising techniques:

Brand Identity and Slogan

Celebrity Endorsements

Embracing Social Issues

Innovative Product Design etc.

ANY QUESTIONS