Just do it

Abhimanyu Singh | Pal Mehta | Yashraj Dash

 nike

Blue ribbon sports American sportswear  Headquartered in 

(1964–78)  company beaverton, oregon

Bill bowerman
First retail outlet in 1966 and launched the nike brand 
And
shoe in 1972
Phil knight

A curved check mark called the “swoosh”—was

recognized throughout the world.

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 Nike’s Branding
Strategy
Why Is Nike So Successful?

Extensive Selling the Embraces

Marketing "Emotional New
Investment Benefits" Technologies

Buys Out
Capture
Wide Variety Competing
Greater
of Products Sport Product
Market Share
Brands

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 The Brand Equity of
Nike

What makes it the

best sports brand
How Nike Re-defined
ever?
the Power of Brand
Image?
“ The Secrets
Behind Nike’s
Branding
Strategies

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The Evolution of The Nike Brand

Figure Out The

1990’s to 2000’s Best Way To Get Base Your Strategy Sell Benefits
and beyond: Your Audience’s On A felt Need Instead Of The
minimalism Attention Product

1980’s: Industry Figure Out The Put Your Use Influencers to

dominance and Needs Of Your Customers’ Promote Your
logo modification Audience Interests First Brand

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Just Do
More
Nike is tackling real social
issues unlike any other
brand

BREAKING BARRIERS

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Nike levels up digital game in wake of
coronavirus hit
Intensifying partnerships
Doubling down on efforts
with leading retailers

Foot Locker Inc. and

Grow online operations
Nordstrom Inc.

Plans to strengthen its own e-

Drive digital sales
commerce platforms
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THANK
S!!!
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