NIKE

Submitted by-
Bhavay Mehta – 28050
Mahak Khandelwal -28060
Muskan Manchanda – 28062
Pallavi Thakur – 28064
Sahil Rana – 28072
Sourabh Singh - 28077
 ABOUT NIKE
•Nike, Inc. is an American
multinational association
•involved in the design,
development, manufacturing
and worldwide marketing and
sales of apparel, footwear,
accessories, equipment and
services.
The company’s world
headquarters are situated
near Beaverton, Oregon,
in the Portland
metropolitan area (USA).
It is a major producer of
sports equipment and one
of the world’s largest
suppliers of athletic
shoes and apparel.
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 VISION
Nike’s vision is “To bring
inspiration and innovation to
every athlete in the world.”

MISSION
While its mission statement is to
“do everything possible to
expand human potential. 

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“ HISTORY
Nike, Inc formed - (1964–78) Blue Ribbon Sports, American sportswear
company headquartered in Beaverton, Oregon.

The company was renamed Nike, Inc., in 1978 and went public two years
later.
By the early 21st century, Nike had retail outlets and distributors in more
than 170 countries

In the 1990s the company’s image briefly suffered from revelations about
poor working conditions in its overseas factories.

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FUTURE
PROJECTION
Full-year revenues surged Nike is honing in on digital
well past last year and the and DTC. The company is
year before, rising 19% to expecting to reach 50%
$44.5 billion, a  digital — through its own
nearly 14% increase over 20 channels and its partners —
19 revenue by 2025 (from 35% now).
, according to a company DTC is currently nearly 40%
press release. The sports of the business, and will be
giant is now expecting 2022 60% by 2025
revenue to hit over $50
billion, Chief Financial
Officer Matt Friend said on a
call with analysts.

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Brand equity model

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Nike Brand
Positioning It shows Nike
follow high price
high quality rule
mostly for to
  satisfy
consumers and
to run in a market
STRATEGIES
Nike Focuses on Nike Provides a Wide Nike Focuses on
Selling the "Emotional Variety of Products To Product Quality and
Benefits" of their A Large Number Of Creating Products that
Product 10 Sports To Capture Help Athletes Perform
Great Market Share Better

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NIKE BRAND
ARCHITECTURE
▪ Within Nike’s overall brand architecture, they also have
the Nike Free brand. Aimed towards the runners of the
world, this brand and product line focuses on a very
different segment than others.

▪ With a spirit built around natural movement and how it

relates to running and training, the campaigns they run
focus on freedom and functionality for athletes.

▪ The Nike Free mission is “Nike’s mission to create

shoes that place an athlete closer to the ground, more in
tune with one’s body and innate physical abilities.

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•NIKE BRAND EXTENSION

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PRODUCT LINE
EXTENSION
Thanks!
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