NIKE'S BUS SINES PLAN

EXECUTIVE SUMMMARY

Nike Inc. is a global leader in the sports footwear, apparel, equipment, and accessories industry.
With a legacy of innovation, strong brand equity, and a commitment to excellence

COMPANY OVERVIEW

Nike's mission is to bring inspiration and innovation to every athlete in the world. The company
operates through multiple business segments, including Nike Brand, Converse, and Jordan Brand.

Market analysis
The global sports footwear and apparel market is experiencing robust growth, driven by
increasing health and fitness awareness, rising disposable incomes, and a growing interest in
athleisure. Nike holds a significant market share and competes with other major players.

Product strategy
Nike's product strategy revolves around continuous innovation, quality, and performance. The company
offers a diverse range of footwear, apparel, and equipment across various sports categories, catering to
athletes of all levels.

MARKETING AND BRANDING

Nike's marketing strategy is centered on its iconic "Just Do It" slogan, empowering athletes,
and individuals to push their limits. The company leverages celebrity endorsements, strategic
partnerships, and digital marketing.

Competitive Advantage:
Nike's competitive advantage lies in its strong brand image, technological innovations, extensive
distribution network, and deep understanding of consumer trends. The company invests heavily in
research and development to introduce cutting-edge products.
 Growth and Expansion:
Nike's growth strategy involves expanding its market share in emerging economies, capitalizing on e-
commerce opportunities, and strengthening its direct-to-consumer channels. T

CONCLUSION

Nike Inc. is well-positioned to maintain its leadership in the global sports footwear and apparel
market. Through a relentless focus on innovation, customer-centricity, and sustainable practices,

Villanueva Nava Leonardo

Nike´s President and CEO