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  • Marketing Mind Map 7,8

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    Benedictus Kevin R
    9 views2 pages
    The document outlines the major steps in designing a customer-driven marketing strategy, including market segmentation, identifying target markets, differentiating products through branding, and determining appropriate product and service offerings. It discusses how companies make decisions regarding their individual product lines and mixes based on customer needs in segmented markets. The goal is to position products and services to best meet the demands of targeted customer groups.

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    marketing mind map 7,8

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    The document outlines the major steps in designing a customer-driven marketing strategy, including market segmentation, identifying target markets, differentiating products through branding, and determining appropriate product and service offerings. It discusses how companies make decisions regarding their individual product lines and mixes based on customer needs in segmented markets. The goal is to position products and services to best meet the demands of targeted customer groups.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views2 pages

    Marketing Mind Map 7,8

    Uploaded by

    Benedictus Kevin R
    The document outlines the major steps in designing a customer-driven marketing strategy, including market segmentation, identifying target markets, differentiating products through branding, and determining appropriate product and service offerings. It discusses how companies make decisions regarding their individual product lines and mixes based on customer needs in segmented markets. The goal is to position products and services to best meet the demands of targeted customer groups.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    CUSTOMER-DRIVEN

    MARKETING
    PRODUCTS
    MAJOR STEPS IN
    DESIGN A
    CUSTOMER-DRIVEN
    MARKETING

    DIFFERENTIATION
    AND POSITIONING
    CUSTOMER-
    DRIVEN LIST AND MARKET
    DISCUSS SEGMENTATION
    MARKETING

    EXPLAIN

    MARKET
    TERGETING

    Benedictus Kevin R. 161222608


    PRODUCT,
    SERVICES, AND BRANDING
    STRATEGY:

    SEVICES MARKETING
    PRODUCT AND
    SERVICE
    DECISION
    PRODUCTS

    DESCRIBE THE
    DECISION
    COMPANIES
    MAKE IDENTIFY THE THE DECISION
    REGARDING FOUR COMPANIES
    THEIR CHARACTERISTIC MAKE IN
    WHAT IS IT S THAT AFFECT
    INDIVIDUAL BUILDING AND
    PRODUCT AND THE MARKETING MANAGING
    SERVICES, OF SERVICES THEIR BRANDS
    PRODUCT LINES,

    BENEDICTUS KEVIN R. 161222608


    AND PRODUCT
    MIXES

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