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Apri Haryono Hafid
1. Introduction to Marketing
2. Week 3
3. Quiz #3
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GO TO MARKET STRATEGIES: Online-Offline Interaction & How to Find Lead Users
and Facilitate Influence and Contagion
o
Video: VideoKey Trends
Video: VideoMedia Planning
Video: VideoPricing
Video: VideoSummary
Quiz: Quiz #3
10 questions
Quiz #3
Quiz30 minutes • 30 min
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Due July 23, 11:59 PM PDTJul 23, 11:59 PM PDT
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To Pass 70% or higher
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Quiz #3
Graded Quiz. • 30 min
DueJul 23, 11:59 PM PDT
Congratulations! You passed!
Grade received 80%
Latest Submission Grade 80%
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1.
Question 1
Which of the following are included in the 7 M’s of developing a Communication Plan? (Select all that apply):
1 / 1 point
2.
Question 2
Which of the following is NOT an example of Mass and Targeted Media strategy?
1 / 1 point
Print Media
Product Placement
Public Relations
Outbound Advertising
3.
Question 3
Which of the following is NOT a true statement about the Key Principles of Media Planning?
1 / 1 point
4.
Question 4
1% improvement in ______ would create the biggest improvement of operating profit for a company.
1 / 1 point
Fixed Cost
Sales Volume
Variable Cost
Price
Correct
5.
Question 5
Price Sensitivity is affected by… (Select all that apply):
0 / 1 point
Indirect Comparisons
This should not be selected
Private Costs
Switching Cost
Correct
Price/Quality Inferences
Correct
6.
Question 6
Which of the following statement is true about measuring price elasticity?
1 / 1 point
When actual purchase is measured under controlled conditions, you are measuring Sales Data
One of the strengths of a Survey is that people are honest about their intentions on what they will do
For field/laboratory experiments, one only needs to measure preferences and intentions
A carefully designed choice set in a Trade-Off Analysis can allow us to measure how a consumer trades off
one variable against another
Surveys measures the variable of actual purchases in an experimental environment
Correct
7.
Question 7
According to the Weber Fechner Law, consumers react to prices in _____ as opposed to _____.
1 / 1 point
Euros / Dollars
Dollars / Euros
8.
Question 8
True or False: Businesses often spend significantly more money on creating customer access for their
products/service than they spend on advertising
1 / 1 point
True
False
Correct
9.
Question 9
For the iPhone, which of the following are considered digital attributes of the product? (Select all that apply)
0 / 1 point
Price
Correct
Colors
This should not be selected
10.
Question 10
_____ is when the consumers shop offline to get a feel for the product and then buys the product online at a
cheaper price.
1 / 1 point
Webrooming
Retail Dating
Showrooming
Comparison Shopping
Correct