Amy Rollinson

World Market for Beauty and
Personal Care
Amy Rollinson – Senior Analyst Beauty & Fashion

2
Euromonitor International Network and Coverage
© Euromonitor International
3
OVERVIEW
1. Global Outlook
2. Competitive Landscape
3. Key Trends Shaping Beauty and Personal
Care
4. Key Category Examples
5. Future Outlook
6. Market Snapshots
7. Key Takeaways
4
USD 484 29% 3.4%

The percentage of beauty
Billion value generated by skin
CAGR Global Beauty &
Personal Care Industry
Beauty & Personal Care 2020-2025
Industry 2020 care in 2020
5
2020 decline unparalleled, but not expected to hamper

long-term growth
Retail Value Sales Growth in Premium and
Mass Beauty and Personal Care
2017-2021
8
6
Premium Beauty 4
2
Y-o-y growth
begins to show 0
-2
recovery -4
-6
-8
-10
2017 2018 2019 2020 2021
Premium Beauty and Personal Care
Mass Beauty and Personal Care
7
Skin Care to Benefit from Wellness Alignment
Western Europe and
Asia Pacific register
largest absolute
value losses
Skin Care ‘resilient’ in
2020, while social-
facing categories
struggled
10
Colour Cosmetics Holds Up in Asia Pacific
Top 10 Beauty and Personal Care Markets in Asia Pacific 2020-2025

80 25%
70
20%
60
USD billion, rsp
50 15%
% growth rate
40
30 10%
20
5%
10
0 0%
China Japan India South Korea Indonesia Thailand Taiwan Philippines Hong Kong, Malaysia
China
Market sizes in order from largest (left) to smallest (right)
2020 Beauty and Personal Care Market Size 2020-2025 Beauty and Personal Care CAGR 2020-2025 Skin Care CAGR
2020-2025 Colour Cosmetics CAGR 2020-2025 Hair Care CAGR 2020-2025 Fragrances CAGR
Beauty and Personal Care Categories that
Registered Gains in 2020, by Region*
800
Besides bath and 700
USD billion, rsp

600
shower, oral care 500
among categories 400
300
that posted gains 200
100
0
Oral Care Baby and Hair Care Skin Care Sun Care
Child-specific
Products
Asia Pacific Australasia Eastern Europe
Latin America Middle East and Africa North America
Western Europe
Note: * Bath and shower posted the most gains out of all categories, but excluded in this
chart to show in detail gains in other categories.
Beauty specialist
retailers abruptly
pivot from strong
historic growth
13
13
E-commerce expected to ride 2020 momentum across
regions and categories
E-commerce penetration of Asia Pacific North America Western Europe

beauty and personal care 2015 2020 2025* 2015 2020 2025* 2015 2020 2025*
Beauty and Personal Care 10% 23% 27% 8% 20% 29% 6% 11% 12%
Baby and Child-specific Products 14% 32% 33% 4% 11% 14% 5% 9% 10%
Bath and Shower 6% 11% 18% 4% 12% 12% 5% 9% 10%
Colour Cosmetics 13% 30% 35% 11% 22% 38% 8% 16% 17%
Deodorants 5% 10% 11% 1% 3% 7% 3% 6% 7%
Depilatories 4% 8% 9% 5% 8% 15% 5% 8% 8%
Fragrances 8% 18% 20% 8% 19% 26% 7% 16% 17%
Hair Care 8% 18% 20% 4% 17% 25% 5% 9% 10%
Men's Grooming 7% 15% 16% 7% 16% 23% 5% 11% 12%
Oral Care 7% 20% 21% 3% 11% 17% 3% 7% 8%
Skin Care 12% 26% 29% 15% 36% 47% 6% 13% 13%
Sun Care 12% 38% 41% 4% 9% 15% 5% 9% 10%
14
OVERVIEW
1. Global Outlook
Care
5. Future Outlook
6. Market Snapshots
7. Key Takeaways
15
Market fragmentation continues to rise in

most regions
16
Geographic exposure a key factor in ongoing

performance
Value Sales of Top 10 BPC Companies by Country 2020
L'Oréal Groupe
Procter & Gamble Co, The

China India
Unilever Group
Estée Lauder Cos Inc

Brazil US
Colgate-Palmolive Co
France Germany
Johnson & Johnson Inc
Coty Inc
Italy Spain
Beiersdorf AG
UK
Natura&Co
Shiseido Co Ltd
0 10,000 20,000 30,000

USD million
17
Top 10 Markets for Private Label Beauty

and Personal Care 2015/2020
US
Germany
Private label fuelled Spain
by store closures and UK
reduced consumer France
Japan
confidence Italy
Poland
China
Netherlands
0 1,000 2,000 3,000 4,000 5,000

USD million
2015 2020
18
51%
Reshape and implement digital
strategies to embrace phygital
50%
Plan to invest in e-
commerce/omnichannel
distribution
14%
Invest in automation and new
supply chain technologies
(Internet of Things, artificial
intelligence, robotics and 5G)
Source: Euromonitor International Voice of the Industry:
COVID-19 survey, 2020
Note: Fielded in October 2020
19
OVERVIEW
1. Global Outlook
Care
5. Future Outlook
6. Market Snapshots
7. Key Takeaways
5 trends shaping
the beauty and Survival of the
personal care Climate action fittest
industry
Value creation
Democratising through back to
personalisation Phygital reality
basics
Beauty and Personal Care Companies
Define sustainability as reducing

impacts on the environment 93.2%
Will keep pre-COVID-19

environmental sustainability
commitments despite the economic
crisis 71.4%
Will invest in supply chain

resilience over the next five years
58.9%
Will engage with the Sustainable

Development Goal “Climate
Action” (SDG 13)
55.8%
Source: Euromonitor International Voice of the Industry: Sustainability survey,

2020, Fielded in June 2020
22
CeraVe
leverages trends of efficacy, clinical
positioning and affordability
AmorePacific
leverages consumer desire to return to
offline consumption in Asia Pacific through
Bathbot
23
24
Value creation through back

to basics in health and
beauty
Simplicity and Minimalism
Trust and Efficacy
Product and Price Hybridity
Holistic Wellbeing
26
OVERVIEW
1. Global Outlook

Care
5. Future Outlook
6. Market Snapshots
7. Key Takeaways
27
Avon Adapt Sync Beauty Kitchen Respekt
Source: globalcosmeticsnews.com Source: beautykitchen.co.uk Source: instagram.com

28
Typology Tinted
Serum Signature Faces PerfectCorp
Source: typology.com Source: l’oreal-paris.co.uk Source: beautypackaging.com

29
Garnier Inkey List PCA

Shampoo Bar eSalon Aura Bond Repair
Source: prnewswire.com Source: eske-beauty-ie

Source: instagram.com
30
OVERVIEW
1. Global Outlook

Care
5. Future Outlook
6. Market Snapshots
7. Key Takeaways
31
Asia Pacific to offer a

bright spot amid
uncertain global
recovery
Top Five Markets Expected to Register
Highest 2021 Gains in Mass and
Premium Fragrances
Morocco
Following decline in Hong Kong, China
Philippines
2019, fragrances to Vietnam
see a global rebound Egypt
Morocco
in 2021 Hong Kong, China
China
Colombia
Peru
-60 -40 -20 0 20 40 60 80
2019/2020 gains/losses 2020/2021 gains/losses*

33
Skin care maintains momentum to over-index beauty’s

total growth
34
Rebound dependent on COVID-19 variants, vaccination

roll-out and economic fallout
Beauty and Personal Care Per Capita Spend 2020/2025 and % CAGR 2020-2025
300 6
250 5
200 4
% CAGR
150 3
USD
100 2
50 1
0 0
2020 2025 2020-2025 CAGR %
35
OVERVIEW
1. Global Outlook
Care
5. Future Outlook
6. Market Snapshots
7. Key Takeaways
36
Global snapshot of baby and child-specific products
37
Global snapshot of bath and shower
38
Global snapshot of colour cosmetics
39
Global snapshot of deodorants
40
Global snapshot of depilatories
41
Global snapshot of fragrances
42
Global snapshot of hair care
43
Global snapshot of men’s grooming
44
Global snapshot of oral care
45
Global snapshot of skin care
46
Global snapshot of sun care
47
OVERVIEW
1. Global Outlook
Care
5. Future Outlook
6. Market Snapshots
7. Key Takeaways
48
Shifts in attitudes and behaviour in the context of COVID-19
Digital engagement Streamlining routines and products
Preventative health Conscious of climate-impact
Multifunctional products/category blur Health, green, clean, therapeutic attributes
Boost to mass/ masstige Clinical efficacy
Demand for transparency Skinimalism
Covid-19 sees Asia Pacific will
Key takeaways beauty and remain the
personal care industry’s
contract globally growth engine
E-commerce Climate-centred Focus on

growth solidifies strategies to simplicity and
digital's key role come to the value amid
in beauty tech forefront evolving wellness
evolution priorities
Thank You
Amy Rollinson, Senior Analyst Beauty & Fashion

Amy.Rollinson@Euromonitor.com
www.linkedin.com/in/amy-rollinson
51
51
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The data included in this document is accurate according to Passport,

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publication: [September 2020]
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World Market for Beauty and

Amy Rollinson – Senior Analyst Beauty & Fashion

Euromonitor International Network and Coverage

USD 484 29% 3.4%

2020 decline unparalleled, but not expected to hamper

Skin Care to Benefit from Wellness Alignment

Colour Cosmetics Holds Up in Asia Pacific

Top 10 Beauty and Personal Care Markets in Asia Pacific 2020-2025

Market sizes in order from largest (left) to smallest (right)

Besides bath and 700

USD billion, rsp

shower, oral care 500

among categories 400

that posted gains 200

E-commerce penetration of Asia Pacific North America Western Europe

Market fragmentation continues to rise in

Geographic exposure a key factor in ongoing

Value Sales of Top 10 BPC Companies by Country 2020

Procter & Gamble Co, The

Estée Lauder Cos Inc

0 10,000 20,000 30,000

Top 10 Markets for Private Label Beauty

by store closures and UK

reduced consumer France

0 1,000 2,000 3,000 4,000 5,000

Define sustainability as reducing

Will keep pre-COVID-19

Will invest in supply chain

Will engage with the Sustainable

Source: Euromonitor International Voice of the Industry: Sustainability survey,

Value creation through back

Simplicity and Minimalism

Trust and Efficacy

Product and Price Hybridity

3. Key Trends Shaping Beauty and Personal

4. Key Category Examples

Avon Adapt Sync Beauty Kitchen Respekt

Source: globalcosmeticsnews.com Source: beautykitchen.co.uk Source: instagram.com

Source: typology.com Source: l’oreal-paris.co.uk Source: beautypackaging.com

Garnier Inkey List PCA

Source: prnewswire.com Source: eske-beauty-ie

3. Key Trends Shaping Beauty and Personal

4. Key Category Examples

Asia Pacific to offer a

Following decline in Hong Kong, China

2019, fragrances to Vietnam

see a global rebound Egypt

-60 -40 -20 0 20 40 60 80

2019/2020 gains/losses 2020/2021 gains/losses*

Skin care maintains momentum to over-index beauty’s

Rebound dependent on COVID-19 variants, vaccination

2020 2025 2020-2025 CAGR %

Global snapshot of baby and child-specific products

Global snapshot of bath and shower

Global snapshot of colour cosmetics

Global snapshot of deodorants

Global snapshot of depilatories

Global snapshot of fragrances

Global snapshot of hair care

Global snapshot of men’s grooming

Global snapshot of oral care

Global snapshot of skin care

Global snapshot of sun care

Shifts in attitudes and behaviour in the context of COVID-19