AIRTIME

PROPOSAL
 2022 FIFA WORLD CUP

The 2022 FIFA World Cup is scheduled to be the 22nd running of the
FIFA World Cup competition, the quadrennial international men's
football championship contested by the national teams of the member
associations of FIFA. It is scheduled to take place in Qatar from 21
November to 18 December 2022. This will be the first World Cup ever
to be held in the Arab world, and it will be the second World Cup held
entirely in Asia after the 2002 tournament was held in South Korea
and Japan. The tournament will be the last to involve 32 teams, with
an increase to 48 teams scheduled for the 2026 tournament in the
United States, Mexico, and Canada.

THIS NOVEMBER & DECEMBER .. TASTE THE EXCITEMENT RTM WITH

UNBEATABLE VIEWING BRING YOU… 2022 FIFA WORLD CUP

BIGGER AUDIENCE & WIDER COVERAGE

THE VENUES
QUALIFIED TEAMS
 EUFA EURO 2020 PROGRAM ANALYSIS

Comparing with all the matches The Top 3 Live matches ranked by
aired from 3rd Jun till 12th Jul 2021, reach among viewers aged 4+ from 3rd
the highest reach is at 1.9 million Jun till 12th Jul 2021 are:
viewers aged 4+ on 13th Jun 2021 in 1. England vs Croatia
TV1 [England vs Croatia (L)] (aired in TV1) – 1.9 mil
2. Switzerland vs Spain (aired in TV
Okey) – 489,000
3. Portugal vs Germany (aired in RTM
Sports) – 448,000

The cumulated reach of this Cumulated reach of this program

program among viewers aged 4+ since from 3rd Jun till 12th Jul 2021 in:
from 3rd Jun till 12th Jul 2021 is
4.7 million
Final match [Italy vs England (L)]
627,000 1.6 mil 976,000
on 12th Jul 2021, the reach among viewers
viewers aged 4+ in:
2.0 mil 63,000 1.4 mil
TV1 – 312,000 viewers
RTM Sports – 207,000
Source: Nielsen Television Audience Measurement (TAM)
 WORLD CUP 2018 PROGRAM ANALYSIS

Source: Nielsen Television Audience Measurement (TAM)

OFFICIAL SPONSORS OF THE WORLD CUP 2022
 Total
• RM15,000,000 (exc. 6% SST)
Investment

Total
Media • RM50,000,000
Incentives
 Total
• RM10,000,000 (exc. 6% SST)
Investment

Total
Media • RM30,000,000
Incentives
 Total
• RM5,000,000 (exc. 6% SST)
Investment

Total
Media • RM10,000,000
Incentives
 Total
• RM3,000,000 (exc. 6% SST)
Investment

Total
Media • RM5,000,000
Incentives
BIL ITEM

Media Incentives during Grand Stand 2022 Fifa World Cup

1
Opening, Closing, Breaker In & Out, L Shape, Credit Mention, TVC

Branded Promo With Logo Tag-on

2
(In Compliance To Fifa World Cup Rules)

3 Floaters TV & Radio (To Be Utilized By 31st December 2023)

4 Slots in News Coverage & Talk Show Program

5 Media Incentives in RTM Social Media & Online platform

6 Category Exclusivity

7 Ground Events
 Total
• RM501,400 (exc. 6% SST)
Investment

Total
Media • RM1,679,700
Incentives
 Total
• RM305,200 (exc. 6% SST)
Investment

Total
Media • RM769,600
Incentives
 Total
• RM109,000 (exc. 6% SST)
Investment

Total
Media • RM168,100
Incentives
THANK
YOU