Running Head: Distribution of audio rights

Marketing and Communication Specialization

Ramiro Lahera & Javier Tola

Professors’ managers

Distribution of Audiovisual rights of a boxing event

By
Sarah Barrière

Real Madrid Graduate School

MBA in Sports Management
March 17, 2019
Running Head: Distribution of audio rights

Introduction

Broadcasting live sporting events is one of the most productive sources for making
revenue to media houses. Therefore, while selecting about the audiovisual telecasting
rights of sporting events due consideration should be given to the business perspectives
as well as the goal of reaching to as many people as possible to popularize the sporting
events (Scherer & Rowe, 2013). The particular sporting event for which the audiovisual
distribution right has to be decided to keep the all-important perspectives relating to the
sporting event. The exercise consists of evaluating the right of audiovisual distribution for
a boxing event to be held in Spain. To conclude, we must evaluate the popularity of the
particular sporting event in the country as well as the commercial aspect of the broadcast
of the boxing event (Quinn, 2013).

In the sporting sphere, Spain has a likely place in the whole full world. However,
linked to sports such as football, tennis, boxing has minority support. Therefore, there is
relatively not a considerable interest in the public about the boxing event to be held in
Spain or abroad with a Spanish athlete. (Gibson, 2015).

Then, there is no need to have free to air broadcasting right for the event.
Generally, the free diffusion policies are mostly used to broadcast sporting events which
have mass support and significant interest to watch the event which is not the case with
a boxing event to be held in Spain (Bang, 2009). The free diffusion policies for the
audiovisual right of a sporting event is also used to popularize a particular sport on the
recommendations of the Government of a country.

However, boxing is not a sport which the Government and sporting authority of
Spain have recommended to popularize by using the free diffusion policies for
broadcasting purposes. Therefore, it is clear that in all probability the public channels
would not be used to broadcast the boxing event in the country as there is no mass
support for the boxing event. In Spain, boxing is a gap sport with very faithful but few fans,
but no infatuation from the global population. As a result, using the mass media to
broadcast the sporting event would not be good for the commercial aspect (Gibson,
2015).

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Running Head: Distribution of audio rights

Thus, the organizers of the sporting event should look to use the private channels
and pay channels to broadcast the sporting event since the highly faithful fans, who are
a sports minority, would be more than ready to shell out certain amounts to see their
favorite sporting event live on TV channels.

The business model for the free diffusion policies channels is mainly the huge
revenue which is being generated from the advertisements which are shown before,
during and after the sporting event which is lucrative only if the sporting event follows by
a large audience. Businesses using the commercial slots would want their products to be
seen by as many people as possible and thus only the sporting events with a large
audience following will appeal them, and they would not mind paying for advertisements
slots for major sporting events.

Businesses using the commercial slots would want their products to be seen by as
many people as possible and thus only the sporting events with a large audience following
will appeal them, and they would not mind paying for advertisements slots for important
sporting events. The concept of a boxing event is not as convincing from the mass of
viewers. Using free channels to broadcast the boxing event will not bring good results for
the organizers of this type of event in the country.

With innovation and technology and by using their smartphones or an Internet

connexion, sports fans can attend live sports events even if they cannot participate in the
event. Phone operators play the most crucial role in ensuring regular broadcasting of a
sporting event on smartphones and other devices. In Spain, the leading telephone
operators are Movistar, Vodafone, and ONO. Thus, the organizers of minority sporting
events must negotiate contracts with these phone operators for a flawlessly broadcast of
boxing for their faithful fans. The National broadcasting radio would provide also live
commentary of the boxing and places vast importance on sporting events in the country
(Case et al., 2010).

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Running Head: Distribution of audio rights

Conclusion

In conclusion, the best option for the organizing committee of this specific boxing
event is to search for private channels and pay those channels to rebroadcast the boxing
event in Spain. Considering the organizers are not aiming to reach millions of people
across the country, using free channels would not help them of this event to reach their
revenue targets.

Although, the broadcast goal is not massive and not able to reach millions of
viewers, the use of private and pay channels would be the best opportunity for the sporting
event and would also help organizers to achieve revenue goals by selling broadcast rights
to private and pay channels in the country.

The distribution of the audiovisual rights of the boxing event would be optimum
when the organizers would have achieved their two objectives: the goal of broadcasting
and the goal of revenue. It should be noted that broadcast rights are usually granted for
ten years and even more in some cases. The organizers must evaluate the perspective
of boxing and sport in general in Spain before signing a long-term contract with any
company to award the broadcast rights of the event (Petrick, Bennett and Tsuji, 2013).

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Running Head: Distribution of audio rights

References

Bang, H. (2009, November 1). The Direct and Indirect Influences of Sporting Event
Organization's Reputation on Volunteer Commitment. Cognizant Communication
Corporation.

Case, R., Dey, T., Hobbs, S., Hoolachan, J. and Wilcox, A. (2010). An Examination of
Sporting Event Direct-Spending Patterns at Three Competitive Levels. Journal of
Convention & Event Tourism, 11(2), pp.119-137.

Gibson, P. (2015, July 30). Why is Spain not interested in boxing? Retrieved from
https://www.theguardian.com/sport/the-balls-of-wrath/2015/jul/30/spain-not-
interested-boxing-football-marco-mccullough-kiko-martinez

Gibson, P. (2015, October 8). After years on the periphery, is boxing returning to the
mainstream in Spain after all? Retrieved from
https://www.theguardian.com/sport/the-balls-of-wrath/2015/oct/08/boxing-spain-
renaissance

Marriott, S. (2007, November 18). Live Television: Time, Space and the Broadcast Event.
Sage.

Petrick, J., Bennett, G. and Tsuji, Y. (2013). Development of a Scale for Measuring Event
Attendees' Evaluations of a Sporting Event to Determine Loyalty. Event
Management, 17(2), pp.97-110.

Quinn, B. (2013, April 5). Key Concepts in Event Management. Sage – 208 pages.

Scherer, J. and Rowe, D. (2013, August 15). Sport, Public Broadcasting, and Cultural
Citizenship: Signal lost? Routledge.