Professional Documents
Culture Documents
CHAPTER-1 INTRODUCTION
qualifications, $nowledge, abilities to delegate plans, supervise, assume responsi
bility,e!ercise leadership, personal qualities, creativity, decision ma$ing and interpersonal
skills. An appraisal motivates an employee into increased effort aimed at enhancing theoutco
me of the assessment. It tells an employee what set of activities or what qualities are
considered
desirablebytheorganization. )t is the systematic method of obtaining, analyzing + recording in
formation about an employee that is needed;
By the manager to help him improve the jobholders performance and plan
his career.
The appraisal system is an instrument for the improving the work culture by
convincing employees that their career growth is linked with the performance of the
company.
Performance appraisal is an integral part of the HRM and HRM deals with personal is
people. People is the important and valuable resource the every organization or institution
has in the form of its employees. Performance appraisal is a systematic and periodic process
of evaluating the employees performance. It in work environment, including both qualitative
and quanititative aspects of job performance . it indicates how an individual is fulfilling the
job demands and is always in terms of results. Under performance appraisal, not only the
performance of an employee but also his potential for development is evaluated. It is a
description of an employee’s job relevant strengths and weakness.
In recent years, the contribution of the two wheelers to the automobile industry sector is
increasing and enjoying a dominant role. Automobile industry. Being one among the biggest
industry in Asia, has been witnessing spectacular growth throughtout the last 20 years. The
two wheelers industry is dominated by the companies like Hero, Honda, Yamaha, Bajaj, and
Tvs. Hero MotoCrop Ltd. (formerly Hero Honda Motors Ltd.) is the world’s largest
manufacturer of two wheelers, based India. Analysis of Hero MotoCrop ltd will help to
improve the productivity of employees by assessing their performances at regular intervals
and to take necessary actions to bridge gaps and improves the performances over a period of
time.
The main aim of the project is to analyze and improves the performance appraisal system of
the organization by using different method of performance appraisal.
Impact of employees in an organization
Applied techniques of appraisal for the employees
Analysis of Methods used at different levels of employees
Know the actual Performance Appraisal System for employees
Know the relationship between Top Management and Executive
Hero Motorcorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world’s largest
manufacturer of two - wheelers, based in India.In 2001, the company achieved the coveted
position of being the largest two-wheeler manufacturing company in India and also, the
'World No.1' two-wheeler company in terms of unit volume sales in a calendar year.
HeroMotorcorp Ltd. continues to maintain this position till date.The story of Hero Honda
began with a simple vision - the vision of a mobileand an empowered India, powered by its
two wheelers. Hero Motorcorp Ltd.,company's new identity, reflects its commitment towards
providing world classmobility solutions with renewed focus on expanding company's
footprint in theglobal arena
Hero MotoCorp’s mission is to become a global enterprise fulfilling its
customers' needs and aspirations for mobility, setting benchmarks intechnology, styling and
quality so that it converts its customers into its brandadvocates.The company will provide an
engaging environment for its people to performto their true potential. It will continue its
focus on value creation and enduringrelationships with its partners.
Hero MotoCorp’s key strategies are to build a robust product portfolio across
Horeover, since the organization exists to achieve the goals, the degree of succes
s that individual employees have in reaching this individual goal is important
indetermining organizational effectiveness.the assessment of how successful
employee sh a v e b e e n a t m e e t i n g t h e i r i n d i v i d u a l g o a l t o c o m e s a c r i t i c a l
p a r t o f h u m a n r e s o u r c e management. "his leads to concept of performance appraisal
OBJECTIVES:
Every organization has to achieve its organization goals . For this it is very
essential for an organization to know about the view of consumers and their
competitives products. This survey research may be also aimed as to estimate
potential buyers to the buyers for the products. This objectives of the study is as
under :
He objective is to $now how effective is the e!ecution of appraisal system in Hyderabad
He aim of most performance appraisal programming is to encourage theemployees to set
his own objective for the net time period following the review of his
past performance. )t enables the management to ma$e effective decisions to modify
earlier decisions based on the evaluation of the listing plans, information system, job
RESEARCH METHODOLOGY:
Research in common parlance refers to search for knowledge. Redman and
Mory define research as a “Systematized effort to gain new knowledge.
Research is an academic activity and such the term should be used in technicalsense.
According to Clifford Woody, Research comprises defining andredefining problem,
formulating hypothesis or suggested solutions; collecting,organizing and evaluating data;
making deductions and research conclusions;and at last carefully testing the conclusions to
determine whether they fit theformulating hypothesis. Research is thus an original
contribution to the existingstock of knowledge making for its advertisement. It is pursuit of
truth with thehelp of study, observation, comparison and experiment. In short the search for
knowledge through objective and systematic method of finding solution to problem is
research.
A Research design is the arrangement of conditions for collection and analysis of data in a
manner that aims to combine relevance to the Research purpose with economy in procedure.
In fact the Research design is the conceptual structure within which Research is conducted: it
constitutes the blueprint forthe collection measurement and analysis of data. It must be able
to defineclearly what they want to measure and must find adequate methods formeasuring it
along with a clear cut definition of population wants to study. Since the aim is to obtain
complete and accurate information in these studies, the procedure to be used must be
carefully planned. The research design must make enough provision for protection against
bias and must maximizereliability with due concern for the economical completion of the
search study
.
Research design is a conceptual structured within which research is conducted. It constitutes
the blue print for the collection, measurement and analysis of d
1.Questionnaire-
The questionnaire is structured in two different forms. Some are partly structured while some
are partly unstructured. Someare opening ended while some are close ended. Structured
Questionnaire is selected as the tool for data collection, which includeda set of various types
of Questions concerning different aspects of thesubject for the study. Several types of
Questions were included in theQuestionnaire such as Open Ended Questions, Dichotomous
andMultiple Choice questions
2. Interview-
Managers and Executives were interviewed by there searchers. With the help of above
questionnaire and through theiropinion about performance appraisal adopted by the
company and thetechnique for appraising employees. Following ideas are revealed
duringthe interview of Manager and Executive
Top level checks the employees through pertaining theemployee confidence because if he has
a confidence he is liable to give higher output.
3. Survey-
The survey on the topic
“Performance Appraisal towards HeroMoto Corp Ltd. towards K.L Gupta employees”
was carried by personalinterview with Managers and Executives individually by our group
member.
Some of the Major points were asked in terms of getting the data areas follow:-
Method uses to appraise employee.
Responsible for conducting appraisal program.
Inform their employee about appraisal program.
Factors considered for appraising employee.
Appraisal help in improving employees job performance.
4. Research Advantages :-
Attendant gives the information about the product.
V Lead techniques are used for appraising employees.
Rapport Building through the Hero Good life.
Make loyalty through gifts and better servicing.
We have knowing beyond our own topic.
5.Research Limitation :-
Limited Management technique
Does not have Effective Time Management
Lack of knowledge about performance appraisal program
Distracted with the topic of performance appraisal.
LIMITATIONS:
Due to time constraints the study was limited only for 45days.
Random sampling method has been adopted and all limitations applicable to that
method are applicable here also.
Analysis of the data has been done based on the assumptions that the
information provided by the respondents is genuine.
The sample size is small when compared to total universe, Hence the capability
of study to the whole universe is constraint.
There may be bias on the part of employees while answering to the questions.
The sample size of the study is limited to 200 note the entire employees to the
organization.
CHAPTER-III COMPANY PROFILE
COMPANY PROFILE:
Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's largest
manufacturer of two - wheelers, based in India.In 2001, the company achieved the coveted
position of being the largest two-wheeler manufacturing company in India and also, the
'World No.1' two-wheeler company in terms of unit volume sales in a calendar year. Hero
MotoCorp Ltd. continues to maintain this position till date. Today, every second motorcycle
sold in the country is a Hero Honda bike. Every 30 seconds, someone in India buys Hero
Vision:
The Hero Honda story began with a simple vision the vision of a mobile and an empowered
India, powered by Hero Honda. This vision was driven by Hero Honda’s commitment to
customer, quality and excellence, and while doing so, maintaining the highest standards of
ethics and societal responsibilities. Hero Honda believes that the fastest way to turn that
Strategy :
Hero Honda’s key strategy has been driven by innovation in every sphere of activity
building a robust product portfolio across categories, exploring new markets, aggressively
Manufacturing:
Hero Honda bikes are manufactured across three globally benchmarked manufacturing
facilities . Two of these are based at Gurgaon and Dharuhera which are located
Technology:
In the 1980’s Hero Honda pioneered the introduction of fuel efficient, environment friendly
technology pioneer. It became the first company to launch the Fuel Injection (FI) technology
Products:
Hero Honda's product range includes variety of motorcycles that have set the industry
standards across all the market segments. The company also started manufacturing scooter
in2006. Hero Honda offers large no. of products and caters to wide variety of requirements
Distribution:
The company's growth in the two wheeler market in India is the result of an intrinsic ability
to increase reach in new geographies and growth markets. Hero Honda's extensive sales and
service network now spans close to 4500 customer touch points. These comprise a mix of
authorized dealerships, Service & Spare Parts outlets, and dealer-appointed outlets across the
Country.
Brand:
The company has been continuously investing in brand building utilizing not only the
new product launch and new campaign launch opportunities but also through initiatives
revolving around cricket, entertainment and ground- level activation .Hero Honda has been
Hero Honda was the title sponsor of the Hero Honda FIH Hockey World Cup that was played
in Delhi during Feb-March 2010. Hero Honda also partners the Commonwealth Games
Delhi2019.
2019-18 Performance:
Total net operating income of Rs. 19401.15 Crores, growth of 22.32 per cent Net profit after
Total dividend of 5250% or Rs. 105 per share including Integrin Dividend of Rs. 70 per share
2017-16 Performance:
Total net operating income of Rs. 15860.51 Crores, growth of 28.1 per cent Net profit after
Final dividend of 1500% or Rs. 30 per share on face value of each share of Rs. 2EBIDTA
Hero Honda's mission is to strive for synergy between technology, systems and human
resources, to produce products and services that meet the quality, performance and price
aspirations of its customers. At the same time maintain the highest standards of ethics and
social responsibilities ."his mission is what drives Hero Honda to new heights in excellence
and helps the organization forge a unique and mutually beneficial relationship with all its
state holders.
HERO HONDAS MANDATE:
extensive dealer network, efficient supply chain and world0class products with cutting edge
technology from Honda motor company, japan. "he teamwork and commitment are
manifested in the highest level of customer satisfaction, and this goes a long way towards
The success of the Hero Group lies in the determination and foresight
o f t h e Munjal brothers, who shared their vision with their workers and led the Group to
a position where its name has become synonymous with top-quality two wheelers. The flame
kindled by the Munjal brothers in 1956 with the flagship company HeroCycles; Mr.
Satyanand Munjal, Mr. Brijmohan Lall Munjal and Mr. O. P. Munjal continue to carry
Group .The saga is being continued with the same zeal by the second and third generations o f
the family and by the large working force of the Hero Group. The spirit
o f enterprise which dominates the progress of the Group is characteristic of the land where it
all began - the City of Ludhiana, in Punjab - home to some of lndia's finest workers and
working and striving together to ensure quality, satisfaction and extensive growth.
The success of the Hero Group lies in the determination and foresight
o f t h e Munjal brothers, who shared their vision with their workers and led the Group to
a position where its name has become synonymous with top-quality two wheelers .The flame
kindled by the Munjal brothers in 1956 with the flagship company HeroCycles; Mr. Satyan
and Munjal, Mr. Brijmohan Lall Munjal and Mr. O. P. Munjal continue to carry the torch
and are actively involved in the day-to-day operations of the Hero Group. The saga
is being continued with the same zeal by the second and third generations
of the family and by the large working force of the Hero Group. The
s p i r i t o f enterprise which dominates the progress of the Group is characteristic of the land
where it all began - the City of Ludhiana, in Punjab - home to some of lndia's finest workers
and entrepreneus .The Hero Group is a thriving example of three generations of a family
working and striving together to ensure quality, satisfaction and extensive growth.
Milestones:
1961 Rockman Cycles Industries Limited established, which is today the largest manufacturer of
1963 It pioneered bicycle exports from India - a foray in to the international market.
1971 Highway Cycles was set up to meet the demands of Hero Cycles. It is today
1975 Hero Cycles Limited became the largest manufacturer of bicycles in India.
1978 Majestic Auto Limited was formed and the Hero Majestic Moped was
introduced.
1984 Hero Honda Motors Limited established in joint venture with Honda Motors of
1985 Munjal Showa Limited established to manufacture shock absorbers and struts
and is today among the top two shock absorber manufacturing companies in India.
1985 The 100 cc Hero Honda Motorcycle arrived and by1988 was the No. 1 among
1986 Hero Cycles Limited entered the Guinness Book of Records as the largest
1987 Hero Motors, a division of Majestic Auto Limited set upin collaboration with
Steyr Daimler Puch of Austria. Gujarat Cycles Limited, now known as Munjal Auto
Sunbeam Auto Limited, earlier a unit of Highway Cycles Limited, established as an ancillary
1988 Introduced "Hero Puch" from Hero Motors Limited. This revolutionary
65cc machines.
1990 Hero Cold Rolling Division established and is one of the most modern steel
1991 Hero Honda receives National Productivity Council's Award. And Hero Honda
receives the Economic Times – Harvard Business School Association Award against
200contenders.
1993 Hero Exports established as the International Trading Division for Group and
non-Group products. Hero Motors becomes Indias largest exporter of two wheelers.
1995 Hero Corporate Services Limited as the service segment for the Hero Group
1996 Munjal Showa Limited receives British Council's National Safety Award.
1998 Hero Briggs and Stratton Auto Private Limited was set up to produce 4-stroke
1998 Munjal Auto Components established to manufacture gear shafts and gear
2000 The Hero Group diversifies into IT and IT enabled services through its
2000-2001 Hero Honda emerges as the market leader in motorcycles with sales of
Manufacturing.
2002 Hero Cycles ties up with National Bicycle Industries, part of Matsushita
2002 Easy Bill Established to offer utility bill collection & retail services.
with annual sales volume of 2.07 million motorcycles and a market share of 48%.
2004 Hero ITES, a division of Hero Corporate Service Limited hived off as a
2005 HeroITES strengthens its relationship with ACS,USA,USD 5.0 billion market
2006 Hero Group celebrates Golden Jubilee year since inception .It was
commemorated by sales of over 15million motorcycles & over 100 million bicycles.
During the year 2008-09, the company increased the installed capacity of Motorised2
models: Passion Pro (100cubic capacity-4 Stroke), CBZ-Extreme (150 cubic capacity -4
Stroke), Pleasure New Aesthetics,Splendor NXG (Self Start), CD Deluxe (Self Start),
Glamour FI, Glamour (Carb) and HUNKSpecial Edition. Also, they launched new
motorcycle model, Karizma-ZMR in the market. During the year 2009-10, the
200000 Nosto 5400000 Nos. The company launched nine new models during theyear.During
the year 2010-11, the company launched six new models including variants of existingmodels
successfully. They refreshed Glamour and Glamour FI. They introduced the New Hunk,Super
Splendor and Splendor Pro. The company launched the new upgraded versions of
in a singleyear. During the year, the Indian Promoter Group of the company, which comprised
HIPL on May 28, 2010. As a result of thesetransactions, the Indian Promoter Group of the
company now comprises of HIPL and BCIPL ownedand controlled entirely by the
Munjal Family headed by BrijmohanLallMunjal. Also, during the year, the Indian
Promoter Group and Honda Motor Co Ltd, Japan (Honda) enteredinto a Share Transfer
Agreement (the Agreement) on January 22, 2011. As per the terms of theAgreement, Honda
had agreed to transfer its entire shareholding of 26% in the Company to theIndian Promoter
Group, bringing an end to the joint venture between the two promoter groups of thecompany.
The acquisition was completed on March 22, 2011 and the shares held by Honda
weretransferred to the Indian joint venture partner. In addition to the Agreement, the Indian
January 1, 2011. As per this agreement, Honda has given to the company, the right and license to manufacture,
assemble, sell and distribute certain products and their service parts under their Intellectual
Property Rights.In July 2011, the company changed their name from Hero Honda Motors Ltd
to Hero MotoCorp Ltd.In February 2012, the company entered into a strategic partnership
with Erik Buell Racing (EBR) of USA forcontemporary technology and design inputs to
enable the company to launch high end bikes for the domestic andinternational markets.
In 2013, Hero Motocorp commenced construction of its new plant & Global Parts Centre. The company
Research & Design.In 2014, Hero Motocorp Heralds A New Era Of Technology Leadership.
The company Sets New Benchmark ForThe Global Two Wheeler Industry. The company
Launches Splendor IsmartWith Game Changing I3s Technology.The company also rides Into A
In 2015, Hero MotoCorp launched a new entry level commuter, the HF Dawn. During the
year, the company hasbeen allocated a 592-acre site to facilitate development of its Rs 1600-
crore Greenfield manufacturing unit inAndhra Pradesh. HMCL Americas INC enters into
operation in their first ever plant outside India established in Villa Rica, Colombia.On 29
September 2015, Hero MotoCorp launched two scooters under the brands Maestro Edge and
Xtreme200 S, the XF3Rand an electric scooter the Duet E at Auto Expo, a trade show in New
crore, the CIT will design and develop world-class products for global markets.In April 2016,
Hero MotoCorp launched a drive against unscrupulous traders selling counterfeit Hero spare
parts.On 14 July 2016, Hero MotoCorp launched the new Splendor iSmart110, the first
Achiever 150.
Hero Honda started its operations in 1984 as a joint venture between Hero Cycles of India
and Honda of Japan. In June 2012, Hero MotoCorp approved a proposal to merge the
investment arm of its parent Hero Investment Pvt. Ltd. with the automaker.
This decision came 18 months after its split from Hero Honda. "Hero" is the brand name used
by the Munjal brothers for their flagship company, Hero Cycles Ltd. A joint venture between
the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda
Motors Limited at Dharuhera, India. Munjal family and the Honda group both owned a 26%
During the 1980s, the company introduced motorcycles that were popular in India for their
fuel economy and low cost. A popular advertising campaign based on the slogan 'Fill it –
Shut it – Forget it' that emphasized the motorcycle's fuel efficiency helped the company grow
at a double-digit pace since its inception. In 2001, the company became the largest two-
wheeler manufacturing company in India and globally. It maintains global industry leaders to
date. The technology in the bikes of Hero Motocorp (earlier Hero Honda) for almost 26 years
(1984–2010) has come from the Japanese counterpart Honda. Ludhiana, Punjab is where
everything came alive. In 1956 a still renowned brand “Hero Cycles” came into power. Soon
after Munjal
brothers founded the cycle company in 1975 it became the largest manufacturer of bicycles in
Nobody could stop the attention of international automakers “Hero Cycles” grabbed. After
that came the Honda of Japan in 1983. Both of the brands were class-leading in their nations.
Hero and Honda had to come to a conclusion and contracts where they collaborated. Soon
after their alliance the very next year, in 1984 Hero Honda was born.
The Joint venture of Hero and Honda produces some iconic motorcycles. One such
motorcycle was the CD100 which also the fist motorcycle manufactured by the brand.
The name of the company was changed from Hero Honda Motors Limited to
Hero MotoCorp Limited on 29 July 2011. The new brand identity and logo of Hero
MotoCorp were developed by the British firm Wolff Olins. The logo was revealed on 9
August 2011 in London, to coincide with the third test match between England and India.
Hero MotoCorp can now export to Latin America, Africa, and West Asia. Hero is free to use
any vendor for its components instead of just Honda-approved vendors. On 21 April 2014,
Hero MotoCorp announced its plan on a ₹254 crore (equivalent to ₹345 crore or
US$43 million in 2020) joint venture with Bangladesh's Nitol-Niloy Group in the next five
years to set up a manufacturing plant in Bangladesh. The plant started production in 2017
under the name "HMCL Niloy Bangladesh Limited". Hero MotoCorp owns 55% of the
manufacturing company and the rest 45% is owned by Niloy Motors (A subsidiary of Nitol-
Niloy Group). Hero also updated its 100cc engine range in 2014 for 110cc bikes except for
Hero Dawn.
CD100 had the Honda’s tried and tested 97cc four-stroke engine. The motorcycle was
capable of achieving a top speed of 87km/h. The engine produced 7.5hp@8,000rpm of power
and 7.3Nm@5,000rpm of torque driving the rear wheels via a 4-speed transmission. Hero
After launching the CD100, Hero Honda set the benchmark for other motorcycle
manufacturers. As Hero Honda CD100 offered the balance between the fuel economy, price,
The research and development of the company never stopped. Hero along with Honda
brought many motorcycles in the Indian two-wheeler market and created a buzz till the year
2000
In 1989 the motorcycle Hero Honda Sleek was way ahead of its time and boasted a simple
yet elegant design. The motorcycle came with a 97.2cc engine which produced 7hp of power
and 7.5Nm of torque from a 4-speed transmission. The USP of the motorcycles was not just
From the start of the 1900s, the company introduced many motorcycles that became popular
amongst every age group. Low cost and high fuel economy along with high refinement are
what made the company what it is now.On 29th July 2011, the name changed from Hero
Honda to Hero MotoCorp. The Hero got its new identity form then and a British firm Wolff
Olins designed the new logo of the company which is still in use. The logo was showcased on
the 9th of April in London to harmonize with the third test cricket match between England
and India.
There are many manufacturing units spread across India and few out of India.
Dharuhera, Haryana- This was the first manufacturing unit set up in 1984.
Gurgaon, Haryana- The second manufacturing unit in India and one of the
biggest.
unit.
Hero MotoCorp produces nearly 9,500 two-wheelers in a day. For instance, nearly 7
motorcycles roll down the production line every minute. Indeed Lt. Brijmohan Lall Munjal
BOARD OF DIRECTORS:
PERFORMANCE APPRAISAL:
finds out how effective it has been hiring and placing employees. )f
a n y problems are identified, steps are ta$en to communicate with the employee and remedyt
management. performance appraisal often provides the rational foundation for the
payment of piecework wages, bonus etc. the estimates of the relative contributions
rationally. performance appraisal serves as means for evaluating the effectiveness
classificationworkers.p e r f o r m a n c e a p p r a i s a l h a s b e e n c o n s i d e r e d a
improvementd e t e r m i n e s t r a i n i n g n e e d s , d e t e r m i n e s p r o m o t a b i l i t y , i d e n t i f i
e s t h o s e w h o s h o u l d b e transferred.
several methods and techniques of appraisal are available for measuring the performance of
st r a i g h t r a n k m e t h o d .
Checklists
Critical appraisal
MODERN METHODS:
1. Assessment center
TRADITIONAL METHODS:
It is the oldest & simplest method of performance appraisal, by which the man and his perfor
placing him as one or two or three in total group, i.e. persons are tested in order of
method, certain factors are selected for the purpose of analysis and a scale is
designed by the rater for each factor. A scale of man is also created for each selected factor.
the each man to be rated is compared with in the scale, and certain scores for each factor are
awarded to him. This method is used in job evaluation, and is known as the factor comparison
method
3.Grading Method:
under this system, the rater considers certain features and
marks them accordingly to a scale.the selected features may be
A - Outstanding,
B - Very good,
C - Good or average,
D - Fair,
E - Poor,
-B(orB-) very poor or hopeless
The actual performance of an employee is then compared with these grade definitions N
such type of grading is done in semester examinations and also in the selection of candidates
by the public service commissions
This is most commonly used method of performance appraisal. Under it, a printed forms one
of each person to be rated. According to juices, these factors are employee characteristics ad
employee contribution. )n employee characteristics are included such qualities and initiative,
leadership, cooperativeness, dependability, industry, attitude, enthusiasm, loyalty, creative
ability, decisiveness, analytical ability, emotionalability and co0ordination. )n the employee
contribution are quantity and quality of work the responsibility assumed specific goals
achieved regularity of attendance, leadership offered, attitude towards supervisors and
associates, versatility etc The rating scale method is easy to understand and easy to use,and
permits a statistical tabulation of scores. A ready comparison of scores among
the employees is possible.