Table 2: Action Plan/Initiatives Execution Report Format

User Organ Name ___________________ MRBC, Brand and Promotion Team_______________________________

Execution Report Period _______ July 1, 2022 to September 30, 2022 _____ ______________________________

S/N Corporate Team level Measures Detail Actions Target(First Quarter) Execution Initiatives
Strategic Strategic level of
Objectives Objectives Detail
Actions(First
Quarter)
1. Enhance Setting Marketing Deliberation of First Quarter Detail Done Developing
Activities
Process Strategy the marketing Marketing
• Approval of ToR
Efficiency and strategy • Formation of study Strategy
team
Effectiveness
• Training and exposure
visits
• Preparation of
documents –
conducting surveys
2. Improve Branding and Number of • Setting standards for 80 23
each brand elements
Marketing of Standardization Branches
and renovating existing
the Bank Renovated and branches of Grade I to
Grade IV and newly
Standardized
opening branches
• Reviewing the design
• Project overseeing
and supervising
• The remaining Grade
III and Grade IV will be
renovated
• On the first quarter we
will renovate the
existing branches
• Preparing and
communicating
branding checklist,
procedures and
 manuals so that project
stakeholders (Head
office and District
engineers, branches
and supply chain
process) will make
evaluation and approval
on the work done
• Additional 240
branches will be
standardized on the
coming year
• Revising and setting
branding and brand
elements standards
• Provide designs and
measurements for each
brand elements for both
conventional and IFB
branches
Number of • Identifying and 60 28
increasing the number
branches
of vendors who are
nameplates involved in the
production of nameplate
face changed
the first quarter
• Supervision on a
weekly basis
• Design will be
provided as per the
specification
• Production and
Installation follow up on
weekly basis
• Inspection on the
nameplate will be made
to check whether it is
produced and installed
as per the specification
or not
• Along with the contract
management team
check on the production
progress on a weekly
 basis
Number of • Amending the spec 22
and order for bulk 250
Remittance
production
Agent • Refining the design
• Visit will be made to all
Lightboxes
workshops on a weekly
produced and basis
• Additional 500
installed
remittance agent light
boxes will be purchased
on the coming budget
year
• Identifying and
increasing the number
of vendors who are
involved in the
production of remittance
agent light boxes
• Inspection and
supervision of the
production and
installation phases
Digital Marketing Increasing • Amplifying the social Reach Facebook Reach 3,453,944 Increase the
media pages using the
number of – 3,025,000 number of
organic and inorganic
average ad Instagram Reach 73,076 reach, post
• Increase the number
reaches on – 10,364 and
of followers, posts, and
social media reaches on all social Twitter Reach - 385.4K followers on
media platforms of the
pages 300 impressions social media
bank
• Increase the number platforms
of frequencies of
Boosting selected ads LinkedIn(Visitors) 3,513
on Facebook, – 15,000
Instagram, Twitter and
LinkedIn YouTube View – 21,155
• Starting short video 22,000
ads on YouTube
Telegram View – 30,000
20,000
Post Facebook Post - 74
 72
Instagram Post - 38
31
Twitter Tweet - 31 41
LinkedIn Post - 31 45
YouTube Publish 4 Pairs
-3
Telegram Post - 56
72
Followers Facebook 371,405
Followers –
300,000
Instagram 13,766
Followers -
15,000
Twitter Followers 2700
- 3000
LinkedIn 6200
Followers - 6000
YouTube 1300
Subscriber - 1200
Telegram 39,000
Followers –
25,000
Increasing • Fixing non-functional 1 Increase the
Plugin
number of number of
• Branch and ATM 233 Branches
average locater website
93 ATMs
reaches on the traffic
• Content optimization 50
and revision
 website
• Increase the website 20,000
traffic
• Number of search Google
engine platforms
optimized

• Updating outdated 19 plugins will be updated

plugins, Content
Management System 1 CMS will be updated on the
and website theme
second quarter
1 Theme will be update on the
third quarter
• Payment issues Both issues will be resolved on
(Domain and Hosting
the first quarter
server space)

• Email subscription 500

34. Print and Number of Conventional Magazine 2000 511,479 Increase the
Publications promotional IFB Magazine 350 number of
items printed Signages (Desk, Door, 10 desk signage promotional
and distributed and Department) items printed
Printing of an updated 20,000
company profile (Twice and
a year) distributed
Printing of Annual 3500
Report (2020/2021)
(once a year)
Printing of Greeting 120,000-
Cards(postcards) for
40,000 New Year and
new year, Irrecha, X-
mass, & Easter Irreecha
holidays, Printing of
Greeting Cards(IFB) for
Eid al-Fitr and Eid al-
Adha
Printing of new and 1,000 leaflets for MIchu
existing products
leaflets/Flyers (e.g. IFB,
Michu, Coopay-Ebirr
leaflet, Gamme Saving,
Dargago Saving, Labaic
Wadiah, Gudunfa, Two
New Products)
Printing of 10,000 Michu brochures
Brochures(e.g. 30,000
broachers Cooperative
and Agricultural
Banking Process,
30,000 broacher on a
new agricultural and
cooperative banking
product, 60,000
Farmers' Savings
Account brochure,
Institutional and 25,000
Diaspora Banking,
20,000 Digital banking
Product, and 40,000
IFB)
Printing of mesh 46,250 m2 -
stickers
A total of five branches are
renovated. Purchase order for
the remaining branch is sent to
supply chain so that mass
production will be started by
involving multiple vendors and
signing a contract that lasts
longer.
Printing of Poster 700
(Coopay-Ebirr, Michu
and Prize related
Posters )
Printing of ATM Stickers 5
and installations. Face
change on selected
 ATM's
Printing of Flag 2500 m2
(Different Size & type)
Printing of Business 2000
Card (HO organ)
Megersa
Printing of different 167
rollup banners(50 digital
banking, 6 cooperative,
5 for Diaspora, 6 for
Exporters Day Event,
100 contingency (for
different events ) )
Printing of customized 500 m2
size logo stickers
49. Giveaway Number of VVIP Agenda (Power 10,000 705,200 Increase the
bank) (8000
Materials giveaway number of
Conventional and 2000
materials IFB) giveaway
VIP Agenda(Flash disk) 10,000
produced as materials
(8000 Conventional and
per the 2000 IFB) produced
Coopbank Ordinary Agenda 35,000
(30,000 conventional
brand guideline and 5000 IFB )
and distributed Pen (4,000 Premium 64,000
and 60,000 Regular) 50
per branch
Table Calendar(20,000 25,000
conventional and 5,000
IFB)
Wall Calendar(30,000 40,000
conventional and
10,000 IFB)
Paper-Reusable 7000
Shopping Bag(5000
conventional and 2000
IFB)
Polyester-Reusable 20,000
Shopping Bag (15,000
conventional and 5000
IFB)
Flash Disk 16 GB 20,000
 (15,000 Conventional
and 5000 IFB )
Notebook (For Training) 50,000
Decorated with
Coopbank's products
and services
Power 20,000
Bank(10,000mAh)
(15,000 Conventional
and 5000 IFB)
Business and ATM Card 20,000
Holder(15,000
Conventional and 5000
IFB)
A4 Size 200,000
Envelope(150,000
Conventional and
50,000 IFB )
Chest Pins (Medium 20,000
and Large)
Keychain 50,000
Cap/Hat Conventional 100,000
only
Hat IFB 5000
Staff Shirt with Neck Tie 7000
as a one Package
(6000 for Conventional
and 1000 for IFB)

Polo T-shirts(500 digital 200

banking, 200 IFB, 1500
branded with Coopbank
logo)
68. Graphic Number of • Number of branches Increase the
where renovation
Designing graphics number of
related works(counter
designs back design, framed creative
canvas artworks, and
produced designs
flower pot )
• Branch
Nameplates(both
temporary and
permanent)
• Remittance agent
lightbox
• Number of Banners
Designs(Ordinary
Banners, Billboards,
Rollups, and Branch
Signage)
• Number of Branch
Mesh Sticker Artworks
Produced
• Number of Brochures
Designed
• Number of
Leaflets/Flyers
Designed
• Number of Posters
Designed
• Number of Greeting
Cards Designed
• Number of Magazine
and newspaper ads
designed
• Internal Magazine
Produced
• Annual Report Design
• Number of TV and
Radio ads Edited
• Number of Giveaway
Material Designs
produced (Pen,
keychain, Cape,
Umbrella, and Chest
pin)
• Number Business
Cards and Stamp
Designed
• Calendar (Both wall
and Desk)
• Agenda/ Notebook
design
• Miscellaneous
Activities