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  • Doogma BHuman Case Study

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    Med Zarrouk
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    The document describes a video marketing campaign conducted by Doogma to generate leads. An actress created personalized video messages that were delivered to 160 prospects via email to introduce Doogma's software. The videos showed the prospect's website and products within Doogma's platform. The video campaign performed better than Doogma's internal text campaign, with higher open and response rates that resulted in demonstrations and sales. The company seeks feedback on expanding their video marketing strategy.

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    The document describes a video marketing campaign conducted by Doogma to generate leads. An actress created personalized video messages that were delivered to 160 prospects via email to introduce Doogma's software. The videos showed the prospect's website and products within Doogma's platform. The video campaign performed better than Doogma's internal text campaign, with higher open and response rates that resulted in demonstrations and sales. The company seeks feedback on expanding their video marketing strategy.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    3 views10 pages

    Doogma BHuman Case Study

    Uploaded by

    Med Zarrouk
    The document describes a video marketing campaign conducted by Doogma to generate leads. An actress created personalized video messages that were delivered to 160 prospects via email to introduce Doogma's software. The videos showed the prospect's website and products within Doogma's platform. The video campaign performed better than Doogma's internal text campaign, with higher open and response rates that resulted in demonstrations and sales. The company seeks feedback on expanding their video marketing strategy.

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    © All Rights Reserved
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    Flag for inappropriate content
    of 10

    Doogma + Videmo

    An Exploratory Presentation

    send me a video
    OUR PHILOSOPHY

    Win with psychology,


    Scale with technology.
    Campaign Overview
    ● Produce dynamic video messages showing Doogma’s software

    ● Deliver video messages to a list of prospects

    ● Manage the inbox of replies & book calls


    Cold Prospects → Warm leads

    Our model began with outreach to Doogma’s prospects by our in house actress. We reached out over
    email with the personalized video message created for each individual prospect.
    Video Production

    We used our proprietary


    technology to develop
    videos showing off
    Doogma’s software and
    capabilities, but only after
    hooking the prospect by
    showing their site and
    relevant products.

    Sample 1, Sample 2, Sample 3


    Feedback
    Results

    Our AI Video Doogma’s Internal


    Campaign Text Campaign

    160 prospects 160 prospects

    88 opens (55%) 32 opens (20%)

    3 demos 0 demos

    2 sales 0 sales
    Key Benefits
    More Video Feedback
    We look forward to working together.

    Don@clientbam.com
    Founder, BHuman

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