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    Kattiana Valentina Galarza Nuñez
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    Growing a business continuously and profitably while meeting changing customer needs is challenging. Major retailers often rely on advertising campaigns to drive customers who visit only for discounts, rather than the in-store experience. This is due to low social media communication and a lack of innovative products aligned with trends. Additionally, retailers often fail to differentiate themselves from competitors and build relationships with customers. To prevent downturns, retailers should use local marketing media like posters and events, as well as low-cost online advertising, to better engage customers and communities.

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    Growing a business continuously and profitably while meeting changing customer needs is challenging. Major retailers often rely on advertising campaigns to drive customers who visit only for discounts, rather than the in-store experience. This is due to low social media communication and a lack of innovative products aligned with trends. Additionally, retailers often fail to differentiate themselves from competitors and build relationships with customers. To prevent downturns, retailers should use local marketing media like posters and events, as well as low-cost online advertising, to better engage customers and communities.

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    6 views1 page

    Writing 2

    Uploaded by

    Kattiana Valentina Galarza Nuñez
    Growing a business continuously and profitably while meeting changing customer needs is challenging. Major retailers often rely on advertising campaigns to drive customers who visit only for discounts, rather than the in-store experience. This is due to low social media communication and a lack of innovative products aligned with trends. Additionally, retailers often fail to differentiate themselves from competitors and build relationships with customers. To prevent downturns, retailers should use local marketing media like posters and events, as well as low-cost online advertising, to better engage customers and communities.

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    of 1

    The real challenge is to grow the business continuously and at a reasonable speed to start

    seeing profits as soon as possible. And, as intimidating as it sounds, is a demanding and


    complex task. Every major retailer has a lot of ups and downs, most customer only visit us
    when we do an advertising campaign because our discounts, but there are very few who visit
    us for our environment, for the experience and for recommendations. One reason for this
    might be the fact that the lower communication with customers through social media, since
    we are living in a technological age, most customers come through social media like Instagram,
    TikTok, Facebook, etc. thanks to social media is that businesses growns up. Second, business
    are not attentive to the changing needs of the market, with new innovations of products with
    today’s trends. Third, there is no difference with competition, customers do not only buy the
    product, they also buy a relationship with the supplier.

    All above factors cause downs in a major retailer. To prevent this we propose some
    improvements.

    1. As a company, we need to use marketing media close to the business like posters, local
    press, sponsorship of local events, etc.

    2. We could also use low-cost advertising offered on the internet to promote.

    gchushoo@pucp.edu.pe

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