Republic of the Philippines

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

OPEN UNIVERSITY SYSTEM
INSTITUTE OF OPEN AND DISTANCE EDUCATION
BACHELOR OF SCIENCE IN ENTREPRENEURSHIP

PUP A. Mabini Campus, Anonas Street, Sta. Mesa, Manila 1016

Direct Line: 335-1730 | Trunk Line: 335-1787 or 335-1777 local 203
Website: www.pup.edu.ph | Email: emabini@pup.edu.ph

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OPEN UNIVERSITY SYSTEM
INSTITUTE OF OPEN AND DISTANCE EDUCATION
BACHELOR OF SCIENCE IN ENTREPRENEURSHIP

SUBMITTED BY: Jeremiah Morales

COURSE & SECTION: BSENTOUMN 1-2
SUBMITTED TO: PROF. BEBERLY E. POLIRAN
CODE: ENTR 101 (3 UNITS)
SUBJECT: ENTREPRENEURIAL BEHAVIOR
TERM: FIRST SEMESTER 2022-2023
TIME: S 1:30-3:30 P.M.
PLATFORM: (EX. ZOOM/MS TEAMS eMabini Portal)
DATE: November 26, 2022

ACTIVITIES/ ASSESSMENT 3
REVIEW QUESTIONS:

1. What is a product/service feasibility analysis?

ANSWER: Based on my own understanding, A company should make

sure that a new product or service is something the customer actually
wants before rushing to develop it. Now this is where Product/Service
Feasibility comes in. A feasibility analysis of a product or service
evaluates its general appeal. the product or service being proposed.

2. What is the difference between primary research and secondary

research?

1. ANSWER: For me the difference between primary research and

secondary research is that, Primary research entails the researcher
participating actively, whereas secondary research entails the summary
or synthesis of information and literature that has been compiled and
published by others. However, primary research typically yields
conclusive results despite costing more and taking longer to conduct

PUP A. Mabini Campus, Anonas Street, Sta. Mesa, Manila 1016

Direct Line: 335-1730 | Trunk Line: 335-1787 or 335-1777 local 203
Website: www.pup.edu.ph | Email: emabini@pup.edu.ph

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OPEN UNIVERSITY SYSTEM
INSTITUTE OF OPEN AND DISTANCE EDUCATION
BACHELOR OF SCIENCE IN ENTREPRENEURSHIP

than secondary research. Secondary research is a sort of study that has

already been assembled, gathered, structured and published by others.

3. What are the two ways that entrepreneurs assess the likely
product demand for the proposed product or service they are
analyzing?

2. ANSWER: In my opinion, the two ways that entrepreneurs assess the

likely product for the proposed product/service is by analyzing the
demands. Management will gain insight into what the company can
anticipate in the upcoming year from this. The past demand analysis
offers a trustworthy general overview, despite the fact that it does not
take into account elements like modifications to marketing strategies,
shifts in market demand, or changes in competitor product offerings.
And second is having a market research, this is an extremely valuable
tool that can help you: make decisions about pricing, promotion, product
and location. know how your goods or services will appeal to your target
audience. deliver and extend your products and services.

4. What is an industry/target market feasibility analysis?

ANSWER: For me an industry/target market feasibility analysis
comprises an assessment of the overall appeal of an industry and the
target market for the prospective enterprise. This feasibility analysis
should address the attractiveness of the target market and the industry.
Investigate the market and the landscape of competitors using the
sources listed in this section.

5. What is a target market?

ANSWER: Based on my own understanding, A target market is a

collection of potential buyers who you identify in order to market your

PUP A. Mabini Campus, Anonas Street, Sta. Mesa, Manila 1016

Direct Line: 335-1730 | Trunk Line: 335-1787 or 335-1777 local 203
Website: www.pup.edu.ph | Email: emabini@pup.edu.ph

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OPEN UNIVERSITY SYSTEM
INSTITUTE OF OPEN AND DISTANCE EDUCATION
BACHELOR OF SCIENCE IN ENTREPRENEURSHIP

goods or services to. Each group can be divided into smaller segments.
Segments are typically grouped by age, location, income and lifestyle.
Additionally, a target market is a collection of clients with similar
demographics who have been determined to be the most likely
purchasers of a business's goods or services.

PUP A. Mabini Campus, Anonas Street, Sta. Mesa, Manila 1016

Direct Line: 335-1730 | Trunk Line: 335-1787 or 335-1777 local 203
Website: www.pup.edu.ph | Email: emabini@pup.edu.ph

THE COUNTRY’S 1st POLYTECHNICU