Slide 1:

 Title: MONTHLY Marketing Plan for VSTAR SUPERSPECIALITY HOSPITALS

 Date: [July, Aug, Sept]

Slide 2:

 Introduction:
 Hospital Overview: Briefly introduce the hospital, its mission, and key services.
 Presenter Introduction: Introduce yourself and your role in the marketing
team.

Slide 3:

 Goals and Objectives:

 Present the overall marketing goals for the month.
 Increment in FF
 Increment in Surgeries cases
 Brand positioning
 Brand visibility
 List specific objectives aligned with those goals.
 Increment in Revenue
 Having more surgeries track records
 Positive image of hospital
 Super speciality option in East And West Godavari crowd

Slide 4:

 Target Audience:
 Financials :- Middle class and above, having owned vehicle min one, Own
houses or lands, or into professional services
 Demography:- Surrounding of East & West Godavari
 Characteristic:-
 Sr.Citizens and above
 Dinky / Sinky
 Families with high protein(nonveg) diets
 Male & Females age- 22years and above
  Slide 5:
 Content Marketing:
 Present the content calendar with topics for the month.
 Topics
 Symptoms of
issues(uro/gyn/kidney/infertility/general surgery)
 Hero Diseases and education(did u know/Reality vs
myth)
 Preventive check ups
 Organ health (posters, Hoardings, Lamp post,
lollypop, any on ground properties)
 VSTAR testimonies Videos, Texts, Static visuals)
 Drs video cut on topics
Websites pages link to spread across, blogs, social
media, PR articles, Posts, Network msgs, msgers,
SMSs, search engines, directories

Hoarding, lamppost, bus stops, divider lit boards,

graffiti, door lock handouts, TVs, Radios

Slide 6:

 Search Engine Optimization (SEO):

 Explain the importance of SEO for online visibility
 Outline the keyword research conducted- urologists, urology,urology
clinic,pediatric urologist,urology specialists,urology doctor,female
urologist,childrens urology,urology hospital,urology oncology,urology
surgeons,best urologist,keystone urology,urology consultants,brown
urology,urology center,male urologist,kc urology,urologist nearby,dr
urologist,online urologist,chop urology,urologist vasectomy,urology
institute,paediatric urologi etc…
 Micro pages, talking about Our specialities, news, advancement etc…

Slide 7:

 Social Media Marketing:

 Showcase the chosen social media platforms (Facebook, Twitter, Instagram,
etc.).
 Present a few sample posts or content ideas.
 Briefly discuss any planned advertising campaigns.

Slide 8:
 Paid Advertising:
 Highlight the advertising platforms used (Google Ads, Bing Ads, etc.).
 Provide an overview of the planned ad campaigns.
 Mention the budget allocation and targeting strategies.

Slide 9:

 Community Engagement:
 Calendar for community fest and Days with camps

Slide 10:

 Reputation Management:
 Explain the importance of online reputation management.
 Discuss the process of monitoring and responding to reviews.
 Outline strategies for encouraging positive reviews and addressing negative
feedback.

Slide 12:

 Conclusion:
 Summarize the key points covered in the marketing plan.
 Mention any upcoming initiatives or events for the next month.
 Open the floor for questions or feedback.