Introduction

Dettol is a cleaning disinfectant and antiseptic. It was introduced in 1932 by the British
company Reckitt. In Germany, it is sold under the name Sagrotan.

Prior to 2002, some Dettol products were branded Dettox.

The company headquarter is in United Kingdom. Dettol serves to help protect society and
utilise our scientific expertise. Dettol mission is to create a healthier, cleaner & safer world. It
began formulating high quality and efficacious products with that mission in mind.

Dettol founded by Reckitt Benckiser Group. It is a big British multinational consumer goods
company. The company brands include analgesic Disprin, Strepsils, Veet, Gaviscon, Dettol
and many more. The company is founded in 1814 and the headquarter of the company is
Slough, England, UK. The company making specialized products like cleaning agents, skin
care, personal care, nutrition, consumer care etc.

URL
https://www.dettol.co.in/
Logo

1950s – 1970s
The original logo was a dark green label, shaped like a circle with a rectangular extension in
the bottom. The center of said circle was occupied by a black rectangle. In it, the word
‘Dettol’ was placed in bold, capitalized letters of a simple sans-serif font. It was put over a
grey picture of a sword with an elaborate, elegant hilt.

1970s – 1990s
The next logo used similar elements, but in a different layout. In particular, the centerpiece
was a rectangle, colored bright green (much lighter than before). In its center, they placed a
silhouette of a sword – almost identical to the one they had initially. Above this geometric
figure, they placed the word ‘Dettol’. The letters are now black. The font stayed very similar,
although there are now lowercase letters, as well.
1990s – 2010
They transformed the rectangle into a circle shape, whose coloring switched from darkish
green to lime. They also added shading near the edges and left the white sword where it was
– in the center of the figure. The name wordmark was nearly unchanged, save for the coloring
(now blue with thick white borders). Instead of being above the main emblem, it was now in
its center.

2010 – 2020
The older version featured the word “Dettol” in blue over a green circle. Behind the blue
wordmark, a white sword can be seen. The main changes from the previous design included a
swampy yellowish green instead of the lime, as before. The circle itself was now a lot
smaller, which made the sword stick out from its borders. That’s also why they gave it a more
prominent black outline. Where the sword’s tip left the borders, they included a small shining
effect – white with yellow borders.

2019 – Today
In the updated logo, the green grows darker, while the wordmark goes white. The sword is gray. They
also made the logo a lot simpler, both in coloring and forms. For instance, they introduced new
borders around the circle – metal grey, like the sword in the middle. The name abandoned its thick
white outline, but the font was still the same. The letters in the center also seemed to cut the break in
two separate shapes. The shining effect in the bottom was supplanted by a similar, but more realistic
image.

Font and color

The simple and strict Dettol logotype, executed in a custom sans-serif typeface looks professional and
confident, pointing to the strongest sides of the brand and its best qualities. The inscription in the
lowercase, with the “D” capitalized, is written in a font, which is pretty similar to Sequel Sans and
Britannica Semi Condensed, but with some lines modified and the upper edges of the “T”s cut
diagonally.

As for the color palette, the logo of the brand is drawn in gradient green and white, a combination
evoking a sense of growth and success and accenting on stability and trustworthiness. The logo is
framed in light gray, which is a color of professionalism and elegance.