BRAND:-

LAY’S

-BY AYUSHI LAKUM

 INTRODUCTION
• Lay’s is an American brand of potato
chips. It emerged in the 1930s when
Herman Lay bought the Barrett Food
Company and renamed it H.W. Lay Lingo
& Company. Since 1965, the trademark
rights to the popular snack have
belonged to PepsiCo.
• The Lay’s logo is provocative because it
stimulates appetite and the desire to try
a tasty product. This is the primary goal
of the emblem, and it accomplishes it
beautifully. Its entire style is centered
around chips: the shape is conveyed
through a wavy red stripe and the color
through a bright yellow background.
 What is Lay’S ?

Lay’s is one of the brands of Frito-Lay, which is

owned by the American corporation PepsiCo, Inc.
Under this brand, potato chips with various
flavors are produced. It appeared in 1932 and was
named after its creator, Herman Warden Lays.
 1932 – 1965

•The debut version indicated the

direction in which the identity
would develop.
•The original emblem depicted
cookware – a pot, vat, kettle, or
deep food bowl.
•It directly indicated that this is
food.
 1965 – 1986

•The debut emblem is a white

inscription, “Lay’s,” depicted inside a
red rectangle.
• The corners of the geometric figure
are rounded. The word is stretched
vertically.
• The protruding letters L and Y and
the apostrophe are painted red for an
original contrast.
 1986 – 1997

•The overall concept and color palette are

preserved. Only the shapes have
changed.
• Now, the word “Lay’s” is typed in italics,
with smaller angles than in the previous
version.
• The rectangle disappeared, replaced by
a wide red contour that runs along the
entire text.
 1997 – 2003

•In 1997, the company began using a

logo similar to the Walkers logo.
• It is based on simple contrasting
colors. The aggressive red looks
good in combination with the calm
yellow.
• A round potato chip in the
background symbolizes the sun.
 2003 – 2007

•At the end of 2003, the designers

turned the logo counterclockwise.
•As a result, the inscription rose
slightly upwards.
•The contours of the letters were also
changed: now they are burgundy, not
blue.
 2007 – 2019

•In 2007, developers replaced the two-

dimensional sun chip with a three-
dimensional yellow ball from the Frito-Lay
logo.
• The colors became softer thanks to the
use of gold contours.
•The font changed slightly: a short stroke
connects the letters “a” and “y” in the
brand name.
 2019 – today

•Twelve years after the redesign, the

company changed the logo again,
guided by the principle “the simpler,
the better.”
• Updates touched on minor details.
The letter “y” in the word “Lay’s” now
has a loop.
• The letter “y” in the word “Lay’s” now
has a loop.
 Why did Lays change its logo?

As representatives of Lay’s
admitted, the 2019 redesign was
conducted solely to make the logo
more modern. As a result, the
changes were minor: the
developers slightly adjusted the
font, simplified the gradient, and
centered and reduced the red
ribbon.
What does the Lay’s logo represent?
● The main element of Lay’s
logo is a yellow-orange
gradient circle, which
simultaneously symbolizes
the sun and potato chips. The
ball is wrapped in a dark red
ribbon. The brand name is
written on it in white letters,
for which designers used a
custom bold font with a slight
tilt to the right.
 What does the Lay’s Logo symbolize?
The yellow gradient circle at the
base of Lay’s logo has several
meanings. Firstly, it’s the sun – a
symbol of joy, warmth, constancy,
productivity, and positive energy.
Designers wanted to show that
everything revolves around Lay’s
sun. Secondly, it’s a potato chip
fried to a golden-brown color. Its
task is to attract potential buyers
and stimulate their appetite.
THANK
YOU