JAN JEMARK NAAG

8-EMERALD

Greenwich re-invents itself more with a more dynamic “G” logo to attract
more customers. This brand look is also an indication of how attuned the
company is with the ever-changing times and evolving customer lifestyles.

From its previous dark green and red color scheme, Greenwich stores were
redesigned with a contemporary motif using the brighter and more dynamic
colors of brilliant green and vivid rose. The new colors and graphics help
create a livelier, more inviting ambience in Greenwich stores. In addition to
this, the new corporate visual identity graphics exhibit the dynamism of the
brand.

This new look is also complemented by crunchier and tastier pizza products. With rich loads of toppings
on crunchy pizza crust, Greenwich created an ideal balance between the customer’s expectations of
product quality and taste and a pleasant dining experience. A whole new look, a whole new Greenwich!
This is part of Greenwich’s continuing effort to reach out to pizza lovers all over the Philippines.

1971–198? 198?–199? 199?–1994 1995–2000

This new logo was

launched shortly after its
acquisition by Jollibee
Foods Corporation the
previous year.

2000–2003 2003–2008 2008–2016 2016–present

The logo was again

modified in 2008, with the
In 2000, Greenwich In 2003, the logo was rectangle changing its
launched a completely color from dark pink to red
Horizontal variant ofmodified with aused
the logo, darker in
color
posters,and
print ads and
the square beingcommercials since
In December 2016, the
new look, consisting a scheme, the "G" being
square with a lowercase rotated, and a modified
2016 moved to the left and rectangle replaced the red
"G" on it and Greenwich's Greenwich text. It came with having a new shade of color for grey, and the
name below, enclosed in a a new slogan, "Sa Totoo Lang, green. It also brought back "Pizza and Pasta" name
rectangle. The "Pizza and Masarap!", replaced later by the "Pizza and Pasta" was dropped again.
2003-2008 logo with tag line name after a 9-year
Pasta" name was also "Sarap Ka-Greenwich" a year
dropped. later. In 2007, a new slogan
was introduced: "Discover
Delicious."
JAN JEMARK NAAG
8-EMERALD

Sa totoo lang, masarap! (2003–2004)

Sarap Ka-Greenwich (2004–

2005)

You want? You get. (2006)

Greenwich Pizza is one true Filipino pizza chain – a small entrepreneurship

that made an extraordinary leap to the big league. What started out as a small
over-the-counter pizza store in the Greenhills Commercial Center in 1971, is
now the Philippines’ biggest pizza chain The initial steady growth of its business
is credited to the entrepreneurial spirit of Mrs. Cresida Tueres. By 1994, her
store counter grew to 50 branches.
It was then that fast food giant Jollibee Foods Corporation saw the great
potential in venturing into the growing market of pizza and decisively obtained
a deal, acquiring 80% of Greenwich shareholding. The new company became
known as Greenwich Pizza Corporation and went through exciting rapid
developments with the mobilization of experienced marketing and operations
teams..