Graphic

Design By: Patricia Aburruzaga Estero

Portfolio
Hola!
I’m Patricia

I’m a Product and Graphic designer from Cádiz, Spain and I

studied BA Product Design at the Nottingham Trent University.

For me design is a form of art and self-expression with a

touch of empathy and humanity. Making it the perfect mixture
of science and art.

Appart from design my main hobbies are painting, crafting,

travelling, and practicing sports like swimming and ice skating.
I’m also a big fan of escapes room and puzzles.
01/ yoü Skincare 02/ Antojos Gourmet 03/ A la Antigua
01/Yoü Skincare

Yoü skincare is a blemish-prone skin skincare

brand targeted to Gen Z and young millenials,
aimed to send a positive message of self love
to those who suffer from acne,
Logo develoment

I wanted the brand to Principal and secondary logos

feel friendly and non
medical, as other acne
brands.
Therefore, a smiley face
incorporated into the
typography was the
solution.
Logo Typographies

Omnes Semibold Logo

Omnes Medium Secondary

Colours

Pantone 2344C Pantone 4033C Pantone 4032C Pantone 2211C Pantone 4131C

Graphic elements

soap toner moisturizer treatment

Online pressence

Yoü Skincare is a brand that will be sold online from their webpage,
yoüskincare.com and from instagram shop. This is due to the product
demographic (which is more recepetive of buying online) and to reduce
costs, making the products more affordable.
Other applications
Create your routine today
and say bye to Mr. Spot!

Start your journey for

a healthier skin today!
Storyboard
02/Antojos Gourmet

Antojos Gourmet it’s a new independent cafe

in Madrid that sells gourmet baked goods and
sweets.
It’s being underconstruction at the moment
but soon it’ll be open to the public.

Coorporative colours
How the logo developed

The logo is aim to

represent joyfulness
and sophistication.

Typography was
cruccial to this, using
‘Recoleta’ in different
widths and modifing it
so the A and o’s would
have the same shape

Many finished versions of the logo didn’t pass the test.

However that helped me get to the last and best version possible.
Stationary line
Packaging
03/A la Antigua

A la Antigua is a to go, slow food shop in

Seville, Spain. They specialise in tradition
spanish food. They wanted a redesign of their
old logo without comprimising their style.
The new logo gains some
more visibility, not only with
the more vibrant colours but
also with the display and
change of the typographies,
making it more simplified and
elegant.

New logo

Old logo
Logo

Colours Typographies

Broadway Lucida Sans

Cursives Lucida Sans

Demibold Roman

Graphic elements
 Gracias!

Contact:
email: paburruzagaestero@gmail.com

number: +44 07803030261 / +34 621023658

instagram: @patri_designs

linkedin: Patricia Aburruzaga Estero