We put strategy into design; Design into the service

of the brand. Always keeping business goals in mind,

heart and processes.

Our clients have the puzzle and represent the

experience catalyst.

We are the Because we embrace the philosophy of simplicity and

design & tech studio efficiency, all the goodies we develop have meaning
and always receive the WoW effect.
focused on solving
creative puzzles.
In-House Services

Branding Content Online

Brand Strategy Photo, Video, Animation, Audio Website, App
//concept and script //Prototyping
Brand Design //production management //UI & UX Design
//Brand Directions, //video shooting, editing, CGI //Development
Brand Canvas //online multi-platform & TV delivery
eCommerce
Brand Book Visual Communication
//key visual
//motion graphics
Branding Process

Branding or
Visual Identity

Branding is a set of qualities, ideas and attributes

that we promise and deliver, and all of the
experiences a person may have with the company.

Branding is not objective; instead is feelings and

philosophies. It is that gut feeling a customer gets
when they think of you.
 Brand Strategy
How it’s done?

The strategy is developed in a one-day workshop called

The Core that consists of three main exercises:

Brand Attributes User Profiling Goals

 Brand Directions
How it’s done?

Creating three different creative directions

Debriefing with the production team

Creative Director Strategist Three Designers

Copywriter Project Manager

Brand
Canvases

Presenting the concepts

with brand canvases

amintiri de povestit

Nature areas
Home About Map Restaurant Events
amintiri de povestit

+ + =

Mitologie -
personaj dintr-o Orizonturi noi - Simbolistică Simbolistică Ponton // Terrace
prora unei corăbii acvatică - acvatică -
lume fantastică zodia pești zodia pești

Folliage// Events
amintiri de povestit

Lotca // Restaurant
Brand Book

To put it in simple terms, a brand book is

a set of rules that explain how your brand
works and specific deliverables suited for
the brand’s industry and audience.

These include: visual identity guidelines,

colors, typography, construction, stationary
and a bunch of other goodies.
 Messaging Kit

The kit is a guide for your brand communication.

It contains three chapters:

Brand Manifesto Brand Pyramid Touchpoint Roadmap

This is where we dissect the brand to find
its most sincere core so that we can then
translate it into the most suited language.
This is where we build from the top straight to the
bottom of the pyramid which is the part that is most
obvious to the world. We place the brand values on
top, then we discover the emotions that draw peo-
ple closer to you, then we write down all the reasons
why someone should choose us and then we work
on our appearance.
This is where we generate a map of the main situa-
tions where people might interact with your brand.
Then, we apply your core values to each of these
situations we identify so that you have a clear view
of what your messages should sound like.
Thank you! cromaticstudios.com