Pricing +

Packages Guide
2021 - 2022
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Contents
03 About
04 Services
10 Process
13 FAQ
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01 / ABOUT

Hey! I’m Abbie.

I’m a conceptual thinker with a desire to
learn and grow from every experience,
constantly exploring how visual language
can tap into peoples emotions and leave
a lasting impression. My perceptive nature
brings an appreciation for even the
smallest design details and how they can
shape an entire experience.

​
I love collaborating with passionate
visionaries to craft their stories and be a
part of their journey.

abigailkatedesign@gmail.com
@abigailkatedesign
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02 / SERVICES

Brand Strategy
+ Visual identity
This package pairs a strategic
brand narrative with a full visual
identity that engages your
audience and leaves a lasting
impression.

Full Brand Strategy

Logo Suite
Colour Palette
Type Kit
Complimentary Assets
Realistic Mockups
Brand Guidelines

TIME: 4-6 WEEKS

INVESTMENT: £1400
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01
DISCOVER
This is where your journey
begins. During this extensive
research stage, we’ll craft
a story-driven strategy that
allows you to seamlessly
integrate your core messaging
into all interactions with your
target audience.
Discovery Call
Client Homework
Brand Strategy Document
Strategy Call
02
DEVELOP
We’ll create a unique visual
direction that weaves your
brand narrative throughout,
making considered decisions
on all aspects of the design.
Realistic mockups will bring
your brand to life, helping you
visualise all touch points.
Visual Direction Call
Branding Presentation
2 Rounds of Amendments
5
03
DELIVER
Once we’ve refined your new
identity and you’re 100% happy
with the outcome, all assets
will be packaged up in every
file type you could possibly
need. A Brand Guidelines
document will explain exactly
how to use your new brand,
ready for you to bring it to life.
Full Brand Assets in CMYK + RGB
Brand Guidelines
File Format Guide
 Client Testimonial
“I knew that by working with Abbie, I’d end
up with some quality branding and I was not
disappointed! I love the logo, the colour
palette and the design of the assets.
Abbie is incredibly patient and hard working.
I was clueless about Facebook, so she
really helped to guide me through what
was needed and brought my project to life
through her clever branding.”

- SARAH MCDONALD TUTORING

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02 / SERVICES

Logo
Development
If you’re looking for a solid
foundation to get your business
off the ground and make you stand
out from the crowd, this package is
perfect for you.

Primary Logo
Secondary Logo
Submark
Colour Palette

TIME: 2 WEEKS
INVESTMENT: £400
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02 / SERVICES

Brand Strategy
If you’re not quite reaching the
audience you’re aiming for, we
can work together to realign your
strategy to help achieve your
business goals.

Mission Statement
Target Audience Persona
Messaging Pillars
Brand Values
Brand Archetype
Tone of Voice

TIME: 2 WEEKS
INVESTMENT: £550
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02 / SERVICES

Printed + Digital
Collateral
If you require printed or digital
collateral designed to work
seamlessly with your branding, I
offer a range of deliverables to
choose from.

Business Cards Posters E-books Social Profile Icons

Loyalty Cards Presentations Website Wireframes Ad Design
Appointment Cards Event Invitations Digital Brochures Presentations
Thank you Cards Menus Social Banners Price lists/Menus
Leaflets Stickers Post/Story Templates E-vites
Brochures Packaging Labels Highlight Graphics
PRICING + PACKAGES GUIDE
03 / PROCESS
Discover
DISCOVERY CALL
Before we begin crafting
your brand story, we’ll book
a Discovery Call.
This allows us to discuss
your project in more depth
and decide which of my
services are suitable for
your business. I’ll give
you an insight into how
we would work together
at each stage of your
journey, allowing you to
ask any questions you
may have. We’ll review my
availability and decide a
potential start date for the
project.
CLIENT HOMEWORK
It’s time for you to do
some homework.
My Brand Questionnaire
will allow you to share all
of the exciting ideas filling
up your brain, touching
on exactly what you
offer, how you want to be
perceived, and your visual
preferences. Any mood
boards, Pinterest boards,
or brand presentations
that give me an insight
into your business should
be sent over at this point.
The more information, the
better!
10
NARRATIVE BUILD STRATEGY CALL
Through my
During a collaborative
comprehensive research
video call, we’ll run through
process, I’ll build a
your new strategy and
bespoke brand strategy
discuss all factors that
that allows you to
shape your brand story.
seamlessly integrate your
You’ll have the opportunity
core messaging into all
to ask any questions,
interactions with your
explore alternative
target audience.
directions, pick up on new
discussion points, and
The document will include
suggest any changes you
a Business Overview,
feel are appropriate. At the
USP, Mission Statement,
end of the call, you should
Target Audience Persona,
have a clear understanding
Messaging Pillars, Values,
of your strategy and we’ll
Archetypes, and Tone of
be ready to move onto the
Voice.
Develop stage.
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03 / PROCESS

Develop

INITIAL CONCEPTS VISUAL DEVELOPMENT AMENDMENTS

Following the strategy

Now it’s the fun part!
portion of our call, I
It’s important you’re 100%
will present two visual
Using your extensive happy with everything
directions in the form of
brand narrative and all of we produce together,
mood boards and explain
the feedback provided therefore I allow 2 rounds
my reasoning for all design
so far, I’ll go away and of amendments during the
choices. You’ll have the
collate a full Visual Identity develop process.
chance to let me know
presentation for your new
your initial thoughts and
branding. This means you can ask for
the aspects that draw you
any changes you feel are
in, as well as those that
This will include a mood needed before I package
you’d rather avoid.
board, colour palette, type everything up for you.
kit, complimentary assets Don’t be afraid to request
I’ll allow a few days to
such as illustrations, icons amendments - this is your
feedback additional
and patterns, 2 logo suite vision and I’m dedicated to
opinions and make a final
options and a batch of making it perfect for you.
choice on which visual
realistic mockups to bring
direction you’d like me to
your brand to life.
proceed with.
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03 / PROCESS

Deliver

FILE PACKAGING

Once you’ve approved the

complete identity, I’ll begin
packaging everything up
for you.

I provide your assets in

all colours ways included
within your palette, in both
web and print format.
These are exported in
JPEG, PNG, SVG, AI, EPS and
PDF.

A full Brand Guidelines

document will be produced
which explains exactly how
to use your new branding
ready for you to show the
world.
PRICING + PACKAGES GUIDE
04 / FAQ
Frequently Asked Questions
HOW CAN I REACH YOU?
I am available Mon - Fri from 9:00 - 5:30
GMT and the best way to contact me is
via email.
WHERE ARE MY FILES UPLOADED?
Before we begin working together, I will
set up a Client Portal for you which is
where I will share all of your files for the
different stages of the process.
I upload all documents to Dropbox,
before providing a link to specific
documents via the Portal. These will
be available to download for 30 days. If
you forget to download them in time,
please drop me an email and I can send
them over again.
WHAT ARE YOUR PAYMENT TERMS?
I require a 50% upfront payment to
secure your booking, and the final 50%
becomes payable once the work has
been completed.
When this is paid, all of your final files will
be uploaded to your Portal.
CAN I ADD ON SERVICES?
Yes. If you would like to add on any
collateral as we progress through your
project, I can add the additional cost to
your final invoice.
Depending on my availability, this may
need to be scheduled at a later date,
however I will try to accommodate you
as best as I can.
13
HOW CAN I SEND FEEDBACK?
It’s best to send any feedback
or changes you require via email.
Alternatively, if you would prefer to
explain in more detail, we can organise a
Zoom call.
It’s important to send feedback on time
so I can complete amendments in the
dedicated time slots within our Project
Timeline.
DO YOU OFFER CUSTOM PACKAGES?
Of course! If you can’t find what you’re
looking for in my standard packages, we
can discuss exactly what you require
during our Discovery Call and I can
create a bespoke package for you. All
costs & deliverables will be outlined
within the scope of works for you to
approve before we begin.
Ready to Take the
Next Step?
If you want to work with me to craft
an exceptional brand experience,
get in touch via the contact form on
my website ↓

www.abigailkatedesign.com