November 16,

2023

Design
Proposal
for Capricorn Tv
As requested by Tundeey
INTRODUCTION
Dear Tundeey and the team at Capricorn Tv;

Thank you for giving us an opportunity to work with you to help design your logo and visual identity
system. We’d love if you could take some time to review this proposal, which is an overview of my
capabilities, time-line and pricing for projects. Please take a look at the three levels of engagements let
us know if you have any questions or concerns before we start your project.

Best regards

Balogun Ibrahim (Vibrantty)

Visual Identity Expert
ABOUT
THE PROJECT.

01
Project Objectives

01 02
Build a transparent, accountable, Improve look and feel to appeal to
and accessible platforms that the target audience.
encourages and tracks impa-
ctful crypto projects.

03 04
Develop a solid brand strategy to ensure Design a new logo, Identity system
effective marketing. and marketing collaterals.

05
Develop standard Visual identity guidelines
to ensure brand consistency.

02
Nice to meet you.

03
About me
I’m a Content Strategist, and an expert in branding and design.

I Create visual concept that resonates and align with a brand’s identity, I overseas the intersection
of design and technology in all client work and develop a brand identity that conveys a specific
idea.

I recently completed my second certificate visual and content strategy class with a top design
academy and studio Ajala Victor Studios (AVStudios).

A freelance who has created timeless brand’s identities which resonates and convey the brands
message.

04
My Capabilities
I love designing beautiful brands and experiences that meet business
objectives and delight their users.

I do this across multiple touch-points to help companies build strong brand

and presence and achieve their targets.

05
My Process

Discovery Delivery
First, we learn about your
Finally, we prepare a style guide
objectives for this
and the logo files.
project.

Strategy Presentation
Second, We develop a strategy to
fully define your brand. Next, we present the visual concepts
and finalize the selected one.

Design
Third, we create mood board
and 3 concepts based on the
strategy.

06
Past Works

So o
Real Estate Services Provider

07
The Investment and
Timeline.

08
Investment

Base 2weeks Plus 4weeks

Brand Strategy $30.00 Brand Strategy $30.00

Identity Design $70.00 Identity Design $70.00

Stationery Design $50.00

Style Guide $100.00

Total Total
$100.00 $250.00

09
Timeline

November December
Base Strategy Design

Plus Strategy Design

Meetings

10
Start Your Project.

11
Start Now

Dear Tundeey
Thanks for your time on the conversation the other day. I have outlined two
options for increasing complexity. The options are incremental, meaning that
each includes and builds upon the previous option(s). This will allow you to
pick a level that suits the urgency. Your level of comfort with risk and of course,
your budget. pick the option and pay $50.00 for the first week(strategy) to
start your project, or contact me if you have any questions.

Thank you.