Visual

Brand
Identity
KONG FITNESS
 KONG
FITNESS

Brand
Identity
CONTENT
1. BRAND STORY
1.1 Brand Story
2. CORE ELEMENT
2.1 Logotype
2.2 Colour
2.3 Typography
2.4 Pattern
2.5 Imagery
3. APPLICATIONS
3.1 Stationery
3.2 Website/App
BRAND
STORY.
BRAND
STORY.

KONG FITNESS
Kong is a sport and fitness brand that seek to
make everyday people fit Kong is from a movie
character King Kong who according to had the
likeness of a gorilla.
CORE
ELEMENTS
Logo
 Abdulwarith Design

Letter “K” from Kong Letter “F” from Fitness Circle represent Unity
since its Unisex

KONG
FITNESS
 Abdulwarith Design

KONG
KONG FITNESS

FITNESS

KONG
KONG FITNESS

FITNESS
KONG
FITNESS

KONG
FITNESS
USAGE

KONG
FITNESS
USAGE

KONG
FITNESS

This is the primary and official

logo of the KONG FITNESS brand and
it should be used on adequate medium.

KONG
FITNESS

This is the brands logo mark

This is the alternative version of the It should be used on small
brand’s combination mark logo, it can mediums like App icons and
be used anywhere but appropriately. on some cased Ads.
Logo Don’t

KONG
FITNESS

The text must not come under

any circumstance before the
brand’s mark.

KONG
FITNESS

Logo must not be stretched

All part of the combination
must be visible at all time, except
when using solely the brand’s
mark
BACKGROUND

KONG KONG
FITNESS FITNESS

KONG KONG
FITNESS FITNESS
BACKGROUND
Colour
HEX #232323

HEX #59cbb6
HEX #4d4d4d

HEX #f4f4f4
Typograpgy
Aa
Montserrat

ABCDEFGHIJKLMNOPQRSTUV
WXYZ
abcdefghijklmnopqrstuvwxyz
Imagery
Flyers
 Abdulwarith Design

KONG
FITNESS
 Abdulwarith Design

KONG
FITNESS
 Abdulwarith Design
KONG
FITNESS

WAKE UP
BEAUTY
ITS TIME TO
BE BEAST
 Abdulwarith Design

KONG
FITNESS

JUST
DON’T
QUIT
Pattern
Abdulwarith Design
Applications
Abdulwarith Design
Abdulwarith Design
Abdulwarith Design
Abdulwarith Design
Abdulwarith Design
Abdulwarith Design
Abdulwarith Design
Abdulwarith Design
THANK YOU!!!
Design By:
Abdulwarith Design