COMBI SHAKE

BUSINESS PLAN

GROUP 2
Rowena Abalos
Lea Anne Julene Catalan
Rose Ann De Jesus
Rucelle Taguibao
Ashley Villaviray
Mariel Tagle
Judea Anne Salva
Zil Dairen Guiterrez
Chino Aquino

CONTENTS
1.DESCRIPTION OF BUSINESS

A. MISSION
B. VISION
C.KEY TO SUCCESS/ OBJECTIVE
D.LOGO
E. TAGLINE
F.LEGAL STRUCTURE AND OWNERSHIP
G. PRODUCTS
H. LOCATION

2. Marketing Analysis

A. MARKETING STRATEGY
B. TARGET MARKET

 
                      
 
 
 
 
 
DESCRIPTION OF THE BUSINESS
 
                   Combi Shake is the new business product that help everyone for refreshment and
ideal drink for those who want to loss weight and have a healthy living to reduce diabetes. This
product produce with low glycemic carbohydrates to enhance control of blood sugar and to assist
with weight loss. As we know, the diabetes is common  disease in our country. So this product is
based in healthy assurance for those who have a said disease because it manage and control
blood sugar. It offers a variety of flavor of shake and taste like a natural fruit juice with less
sugar but the taste will give a fresh feeling without worrying on getting a chance of having
diabetes.
 
 
MISSION
 
Our mission is to make healthy food fun. We believe supplying great tasting, real,
Delicious shake , combined with fun, will be lead to happy and healthy people.
 
 
VISSION
 
To provide the best quality, most innovative and reasonably to priced products in the beverage
industry.
 
 
 
OBJECTIVES
  
1. Promotes healthy based living by providing a sugar less refreshment drink for all season and
for all ages.

2. Assure the customer satisfaction on a natural and fresh shake product and other  beverage.
 
3.  To raise popularity of the business Facebook Pages and increase orders through online.
            
4.  To make the market be more familiar with what Combi Shake offers and the business to be
able to expand the variety of food further overtime.
 
 

LOGO

 
LOGO DESCRIPTION

  The logo is made in a round shape so that it is easy to look at.The color of the shape
represents the thoroughly made characteristics that the products have.  A representation of a
combi shake with a natural fruit juice taste that manages the health and satisfaction of every
customer with a flavor of banana,aratilis and apple that suits their taste buds.

  TAGLINE

A SHAKE THAT’S WORTH TO SHARE!

LEGAL STRUCTURE AND OWNERSHIP

LOCATION

Finding the right location is essential if you own a small retail business. It can determine
your small business’s long term success. Finding the right location entails knowing what
charecteristics to look for in a potential space.

Our Combi Shake’s location will be in Aquino Street, Poblacion 2 Calatagan, Batagas.
Near the port of the cottages in Little Boracay. According to the research , Little Boracay
become very popular.
 Many people have visited the island , and we believe that many of them would be
interested in our product because tourist love to try something new. We also choose this location
because we notice that no one sells a product like ours. Beach area has a big advantage on a
business not just because of the tourist but because of the people that lives in this area.

PRODUCT

           
PRODUCT IMPLEMENTATION

Our shake is a cool and tempting fruit drink prepared using healthy fruits. This product can
help everyone for refreshment and also have healthy benefits. Our product offers a variety of
flavors with less sugar that is really good for all ages.

INGREDIENTS:
Our Combi Shake contains the following ingredients:
◘ Alateris
◘ Apple
◘ Banana

PROCEDURE:

Our product is very simple to make. All you have to do is wash the apple, peel and chop into
small pieces. Then chop the bananas. Strain the alateris. Transfer all the products mentioned and
add ice. Blend until smooth and creamy , with no fruit chunks. Pour prepared shake into serving
glasses and serve.

MARKETING ANALYIS

ONLINE MARKETING

 Rucelle Taguibao was started her business on 2019 when she was in grade 10. She is a
liptint seller which is in demand to the teenager . She started her business by
selling it to her classmates and friends. And then she decided to create a facebook
page and started to invite and like her page that’s why she reached ten thousand
followers and almost ten thousand likes. Rucelle Taguibao posted our combi shake on
her facebook page so that the peope who follows her see and reached our product.
 The other strategy that will be used for COMBI SHAKE is having a Facebook Page to
promote the products and let the people know the kind of shake it offers, how much the food
will cost and when they will be available.

 TIKTOK is a popular and well-known application that is used by people of all ages.We
invited so that we could post the introduction video and mini commercial series that help to
build a strong impact on the viewer and learn about the product we serve.We invited one of
the users of this application who has over a thousand followers and over ten thousand
likes,Rowena Abalos,who is 18 years old and lives in Balibago,Batangas.She began using
this application,tiktok,in the year 2019 because is gradually becoming popular and because
the videos that can be watched here are very entertaining and you can also make your own
video.She initially just watched ,but because it was so entertaining ,she was gradually
persuaded to make her own video and post it on the mentioned application.As time
passes,her number of followers grows,as do her likes,but she hasn’t stopped posting
because she still has a lot to accomplish in the said application.
OFFLINE MARKETING

 Posters are a great way to spread brand awareness.

A custom poster can help you make an immediate visual impact on your audience. In
addition to this, they give your message a lot of exposure, and when they are placed in
high traffic areas, posters allow you to reach many different types of people.

We post any poster on the public places that allow posting any poster in order to spread
the product and business we offer. It will be a great help for us to know our product and
also our business as well.
 Flyers are an easy and effective way to tell people on the street about your services and
products. They may have never seen your website, or may not be on social media. Even if
they are online, they may take more notice of a flyer that is handed to them rather than
scrolling through their news feed. Our attention spans are sadly getting shorter, so a flyer
is a quick way of grabbing that potential customer’s attention.