Republic of the Philippines

Department of Education
Region VI - Western Visayas
Schools Division of Iloilo City
JOHN B. LACSON FOUNDATION MARITIME UNIVERSITY (MOLO), INC.
(formerly Iloilo Maritime Academy)
M. H. del Pillar St., Molo, Iloilo City, 5000, Philippines

SPILL THE TEA: Have it your own way

An Output about Business Proposal

Submitted in Partial Fulfilment of the Requirements in Entrepreneurship
In the Senior High School Pre-Baccalaureate for Maritime Curriculum

Submitted by:

GOC-ONG, RALPH GIAN T.

JAREOL, CHRISTIAN D.
LAM, JOVEN JR. B.
LESDESMA, NATHANIEL M.
LLEGUE, NIÑO REY V.

April 2021

APRIL JOY DELA CRUZ

Adviser
 Table of Contents

Chapter Page

1 INTRODUCTION

Business Introduction / Summary 1

Business Name, Logo, and Address 1

Vision, Mission Statements, Objectives 3

2 ORGANIZATIONAL CHART

Organizational Chart 4

Key Personnel Workforce and Support Personnel 5

3 MARKETING

Product / Service 7

Product’s Unique Features 8

SWOT Analysis 9

Marketing and Sales Strategies 10

References 11

Appendices 12
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CHAPTER I
INTRODUCTION

Business Introduction / Summary

Milk tea can refer to a variety of different teas and tea-based drinks from all over

the world. At its most simple, milk tea usually means a tea with milk in it - although how

these tasty beverages are prepared can vary from country to country and region to region

(Artful Tea, 2020). It originated in Taiwan and spread across the cities and suburbs of the

U.S. in the 1990s; however, it did not become popular until the 2000s (Chang, 2017). This

was the drink that have helped some Asian American youth to navigate the waters of

community identity.

The milk tea industry became popular as the competitive market brought more

innovations and viral trends which came up in 2018. According to Castro (2019), milk teas

are coming in arrays of ombrés and gradients, from Macao Imperial's adorable Kitten Milk

Tea to Ho Cha's Galaxy Milk Teas, milk tea was more than just for your palate; it was also

for your eyes.

Business Name, Logo, and Address

Business Name

The business name Spill the tea: Have it your own way is a take of the popular

phrase “spill the tea” which defines as to share gossip or information with someone. Also,

the word “spell” suggests the ability of the customers to modify their drinks. It appeals to

be a catchy and remarkable catchphrase which aims to attract customers of certain ages

to try the milk tea products being offered.

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Logo

The spilling is a wordplay of the business name which resembles the popular

phrase “spill the tea” which means to share gossip or information to someone, while the

pencil symbolizes the ability of the customer to state their preference as denoted by the

use of the word spell. Also, it shows the product being sold which is the milk tea.

Address

The physical store is located at General Luna Street, Iloilo City Proper, Iloilo City

which offers delivery services within Iloilo City.

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Vision and Mission Statement, Objectives

Vision Statement

“To establish a taste preference towards milk tea”. It is the aim of the business to give

more freedom to the customers in modifying their drinks based on what they want it to be, with

starting this innovation, it is anticipated to be applied to other milk tea stores and be normalized.

Mission Statement

“To provide the perfect milk tea and satisfy your cravings”. It is the honor of the store

to deliver drinks of the customer’s satisfaction, as it both have a physical store where customers

can come in to take their orders, and delivery services which provide transport of products to their

customer’s doorstep, which is within the locations acceptable to the store.

Objectives

The following are the objectives of the business, it aims to:

 To satisfy the customer’s milk tea cravings;

 To give the customers an option to modify their drinks; and

 To deliver the perfect milk tea at the customer’s doorstep.

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CHAPTER II
ORGANIZATIONAL CHART

Organization Chart

Joven Jr. B. Lam

Owner

Niño Rey V. Llegue

Secretary

Ralph Gian T. Goc-ong Christian D. Jareol Nathaniel M. Ledesma

Accounting & Finances Administration Sales
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Key Personnel Workforce and Support Personnel

Owner

The most important person who holds the highest authority in making decisions for

the sake of the business. Taking charge of the operation and maintenance of the entire

establishment, it assures the safety of the workers and the customers as well.

Secretary

The right hand of the owner and next to the position with the authority to decide on

matters pertaining the business in the absence of the owner. Reporting directly about the

condition of the store through undertaking assessments, survey, and observation; it is to

maintain the quality of the products for the customers.

Accounting & Finances

The person-in-charge for the finances of the business who has the responsibility

to man the cashier desk and make reports about the sales summary to be forwarded to

the secretary and be assessed by the owner. To inspect the resources of the store is the

main purpose of this staff, and it is necessarily an accurate and precise calculation.

Administration

The person-in-charge for the management of the workplace who is expected to

manage the flow of tasks within the business, avoiding any miscommunication between

the staffs and their assignments in order to work more efficient and in synchronization.
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Sales

The person-in-charge for the sales of the store who is responsible for promoting

and selling the products by taking track of the daily, weekly, and monthly performances

of the business; suggesting strategies to improve how the products are being marketed.
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CHAPTER III
MARKETTING

Product / Service

Spill the tea: Have it your own way offers a variety of milk tea flavours; such as

classic, matcha, okinawa, wintermelon, taro, thai tea, caramel, chocolate, mocha, honey

dew, choco mouse, toffee nut, cookies & cream, tiramisu, and mocha fudge. The store

provides a selection of four (4) sizes; small (S), medium (M), large (L), and extra-large

(XL), with price increasing depending on the size. Also, customers can choose add-ons

of their choice between cream cheese, pearls, and rainbow jelly; additional charges may

apply with choosing two or more.

There is a physical store located at General Luna Street, Iloilo City Proper, and it

also offers delivery services to locations within Iloilo City, additional charges may apply

depending on the order total and store promo.

Here is the sample menu.

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Product’s Unique Features

The store offers a customizable option where the customers can modify their drinks

based on flavour intensity, sugar level, ice count, and creaminess.

The flavour intensity states how concentrated the flavouring in the drink would be,

the customer have the options to choose between; half the normal concentration (0.5x),

a third less than normal (0.67x), a normal amount (1x), half more than normal (1.5x), or

double the normal amount (2x). Additional charges may apply.

The sugar level states the amount of sugar in the drink, the customer have the

options to choose between; the normal amount (100%), a quarter less than normal (75%),

half the normal (50%), a quarter amount (25%), or no sugar at all (0%).

The ice count states how much ice there would be in the drink, the customer have

the options to choose between; no ice at all (none), lesser ice than normal (less), the

normal amount (usual), more ice than normal (more), or a lot of ice than the normal

amount (a lot). It is recommended for delivery orders to have no ice at all.

The creaminess states the amount of cream in the drink, the customer have the

options to choose between; no cream at all (none), lesser cream than normal (mild), the

normal amount (okay), more cream than normal (more), or a lot of cream than the normal

amount (a lot). Additional charges may apply.

The costumers can have their own store souvenir with their modified milk tea at

the back and the store logo at the front with a special barcode which can be scanned to

order your drink easily next time you purchase from the store, and also store points in the

process. The dimension of the card is 5.625 centimetres by 10 centimetres.

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Here is the sample photo of the card.

FRONT BACK

SWOT Analysis

Strengths

Milk tea is known as a refreshing beverage which comes with a very affordable

price that is one of the reasons why it rose in popularity. Also, it can be served in a matter

of minutes as preparation of this product is fast and efficient with the use of equipment

such as the blender. The business itself requires less extensive work to do in which a few

workers would be enough to manage the job.

Weaknesses

The milk tea industry is rising each day, there are more milk tea shops opening in

every corner of the city which makes the product more redundant. In addition, the

selection of flavours are usually repeating from a store to another and there is a search

for creativity on this part.

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Opportunities

As milk tea is a growing trend, it gives opportunity for business owners to earn

money. People continue to keep consuming milk tea through the days and it proves that

the industry is still far from dying. Also, there are marketing ideas on how each store

feature their products, one of which is the way they are packaged, it usually attract

customers if they find it appealing and/or peculiar.

Threats

The use of non-biodegradable plastic containers has been a global waste concern,

as it business runs with the importance of good packaging, it is hard to get rid of all the

plastics without affecting the number of customers patronizing the product. In addition,

the completive market seeks for innovation each day, it is important to keep on the track

with all the aspects of the shop and the product, if not, the store would be left out.

Marketing and Sales Strategies

The product would be marketed as a customizable milk tea to attract customers

with the option to modify their drinks and also provide delivery services within Iloilo City.

In the rise of social media, it is important to establish a Facebook page to promote the

store through the use of a video advertisement and also, a feature of Facebook which is

the Marketplace that can help boost advertising the store to the people in nearby

locations. In addition, the store would be available via Foodanda and GrabFood to

guarantee fast and safe delivery to the customer’s doorstep.

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REFERENCES
Artful Tea (2020). What is milk tea? history, types, and how to brew. Retrieved from

https://www.artfultea.com/tea-wisdom-1/what-is-milk-tea

Castro, J. (2019). Tracking the local milk tea trend: how did this obsession start?

Yummy.ph, Summit Digital. Retrieved from https://www.yummy.ph/news-

trends/milk-tea-trend-history-philippines-a00261-20190307-lfrm2

Chang, D. (2017). Bubble tea: how did it start? Destination Taiwan, CNN. Retrieved from

https://edition.cnn.com/travel/article/bubble-tea-inventor/index.html
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APPENDICES
SWOT Analysis
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Product Design #1

SIDE TOP

Product Design #2