Professional Documents
Culture Documents
BUSINESS PLAN
GROUP 2
Rowena Abalos
Lea Anne Julene Catalan
Rose Ann De Jesus
Rucelle Taguibao
Ashley Villaviray
Mariel Tagle
Judea Anne Salva
Zil Dairen Guiterrez
Chino Aquino
CONTENTS
1.DESCRIPTION OF BUSINESS
A. MISSION
B. VISION
C.KEY TO SUCCESS/ OBJECTIVE
D.LOGO
E. TAGLINE
F.LEGAL STRUCTURE AND OWNERSHIP
G. PRODUCTS
H. LOCATION
2. Marketing Analysis
A. MARKETING STRATEGY
B. TARGET MARKET
DESCRIPTION OF THE BUSINESS
Combi Shake is the new business product that help everyone for refreshment and
ideal drink for those who want to loss weight and have a healthy living to reduce diabetes. This
product produce with low glycemic carbohydrates to enhance control of blood sugar and to assist
with weight loss. As we know, the diabetes is common disease in our country. So this product is
based in healthy assurance for those who have a said disease because it manage and control
blood sugar. It offers a variety of flavor of shake and taste like a natural fruit juice with less
sugar but the taste will give a fresh feeling without worrying on getting a chance of having
diabetes.
MISSION
Our mission is to make healthy food fun. We believe supplying great tasting, real,
Delicious shake , combined with fun, will be lead to happy and healthy people.
VISSION
To provide the best quality, most innovative and reasonably to priced products in the beverage
industry.
OBJECTIVES
1. Promotes healthy based living by providing a sugar less refreshment drink for all season and
for all ages.
2. Assure the customer satisfaction on a natural and fresh shake product and other beverage.
3. To raise popularity of the business Facebook Pages and increase orders through online.
4. To make the market be more familiar with what Combi Shake offers and the business to be
able to expand the variety of food further overtime.
LOGO
LOGO DESCRIPTION
The logo is made in a round shape so that it is easy to look at.The color of the shape
represents the thoroughly made characteristics that the products have. A representation of a
combi shake with a natural fruit juice taste that manages the health and satisfaction of every
customer with a flavor of banana,aratilis and apple that suits their taste buds.
TAGLINE
Finding the right location is essential if you own a small retail business. It can determine
your small business’s long term success. Finding the right location entails knowing what
charecteristics to look for in a potential space.
Our Combi Shake’s location will be in Aquino Street, Poblacion 2 Calatagan, Batagas.
Near the port of the cottages in Little Boracay. According to the research , Little Boracay
become very popular.
Many people have visited the island , and we believe that many of them would be
interested in our product because tourist love to try something new. We also choose this location
because we notice that no one sells a product like ours. Beach area has a big advantage on a
business not just because of the tourist but because of the people that lives in this area.
PRODUCT
PRODUCT IMPLEMENTATION
Our shake is a cool and tempting fruit drink prepared using healthy fruits. This product can
help everyone for refreshment and also have healthy benefits. Our product offers a variety of
flavors with less sugar that is really good for all ages.
INGREDIENTS:
Our Combi Shake contains the following ingredients:
◘ Alateris
◘ Apple
◘ Banana
PROCEDURE:
Our product is very simple to make. All you have to do is wash the apple, peel and chop into
small pieces. Then chop the bananas. Strain the alateris. Transfer all the products mentioned and
add ice. Blend until smooth and creamy , with no fruit chunks. Pour prepared shake into serving
glasses and serve.
MARKETING ANALYIS
ONLINE MARKETING
Rucelle Taguibao was started her business on 2019 when she was in grade 10. She is
a liptint seller which is in demand to the teenager . She started her business by
selling it to her classmates and friends. And then she decided to create a facebook
page and started to invite and like her page that’s why she reached ten thousand
followers and almost ten thousand likes. Rucelle Taguibao posted our combi shake on
her facebook page so that the peope who follows her see and reached our product.
The other strategy that will be used for COMBI SHAKE is having a Facebook Page
to promote the products and let the people know the kind of shake it offers, how much
the food will cost and when they will be available.
A trend and well-knowed application which used of all people in any ages is TIKTOK, so
we do post about the introduction video and mini-commercial series that help to build a
strong impact to the viewer to know the product we serve.
OFFLINE MARKETING
We post any poster on the public places that allow posting any poster in order to spread
the product and business we offer. It will be a great help for us to know our product and
also our business as well.
Flyers are an easy and effective way to tell people on the street about your services and
products. They may have never seen your website, or may not be on social media. Even if
they are online, they may take more notice of a flyer that is handed to them rather than
scrolling through their news feed. Our attention spans are sadly getting shorter, so a flyer
is a quick way of grabbing that potential customer’s attention.