TAHSYAH DEYCINTIA SALSABILLA

2F / D4 MP / 21

BURGER KING LOGO AND MEANING

The Burger King logo illustrates a tempting and bubbly picture of a fast food chain, perfect for
the fast food culture among the youth. The lively colors used are catchy enough to attract people.

Shape of the Burger King logo:

Burger King logo comes as a tilted circle with bun halves on either side of the logo and the font
emerging in the middle, together with a swirl underlining the complete design. It truly reflects
the vibrant nature of the food chain.

Color of the Burger King logo:

The three colors used in the Burger King logo are red, yellow and blue. The beauty of the three
primary colors forms an eye-catching motif just enough to attract all age groups to the ever green
love for fast food.

Font of the Burger King logo:

The font of the Burger King logo is a simple one though. Red in color, caps-locked coupled by
the shape, the logo is very prominent as well as attractive. The font size of the ‘king’ is slightly
larger than the ‘burger’, complimenting the design in nearly all ways.

The Burger King logo, apart from being a landmark in the fast food chain recognition, is also one
of the few logos that were able to maintain their uniformity to quite an extent with the passage of
time. The simple, yet popular design is recognized all over among all age groups and also
maintains the quality and reputation of the food chain.