BAGEL STREET

CAFE

Brand style guide

 Contents

Contents02
Introduction03
Company Guidelines 04
Primary Logo: variations 05
Colour Palette 06
Brand Typeface 09
Merchandise10
Document summary 11

Bagel Street Cafe – Brand style guide Page 2

 Introduction

BAGEL STREET
CAFE
Our company was founded on the value of bringing
fresh bagels to our loyal customers everyday. We
believe that a good bagel makes a good day, which
is why we strive to make sure our products and our
service is top-notch. We never want to be the reason
someone doesn’t have a good day.

Bagel Street Cafe – Brand style guide Page 3

 Company Guidelines

Overall, we’re very simple people, but when it comes to our brand we get a little more complex.

Please enjoy our bagels and our baked goods, but also remember that behind a company are people who work very
hard to make this company something we can be proud of.

You can use our logo and designs on any and all things you decide, but you must give us credit when you use them.
We also kindly ask that you do not manipulate or change our logo for your personal usage because any logo different
from the one approved in this guide is not a logo that the Bagel Street Cafe family claims.

You may refer to our brand as “Bagel Street Cafe” or “Bagel Street,” any other names are not approved and are
names we as the company do not identify with.

For advertisement, our whole logo must be shown, not just the name, and not just the bagel. Only showing half of
our logo is like only eating half of a bagel- not right.

Lastly, we kindly ask that any and all products that will be sold with our logo be approved by the Bagel Street Cafe
family and are proofread to make sure they don’t contain spelling errors.

Bagel Street Cafe – Brand style guide Page 4

 Primary Logo:
variations

(01) (0 2 )

BAGEL STREET BAGEL STREET

CAFE CAFE

This is our company logo. These are the only two

apporved variations unless approval was given
directly to you regarding a different logo. Altering
the colors, space, or overall look of the logo is not
allowed. Our logo must only be used on products
approved by us.

Bagel Street Cafe – Brand style guide Page 5

 Colour palette

Black White Bagel Main Bagel Secondary

RGB 00, 00, 00 RGB 255, 255, 255 RGB 244, 221, 195 RGB 253, 186, 99

CMYK 00, 00, 00, 100 CMYK 00, 00, 00, 00 CMYK 00, 10, 22, 00 CMYK 07, 22, 36, 00

HEX #000000 HEX #ffffff HEX #f3ddc3 HEX #eac7a4

AP P RO X. RATIO FO R CO LO R U SAGE:

These are the colors for our logo. They are not to be
altered, changed, or used in any way other than what
is approved by our team. The colors represent our
favorite thing - bagels! 20% 7% 70% 3%

Bagel Street Cafe – Brand style guide Page 6

Bagel Street Cafe – Brand style guide Page 7
Bagel Street Cafe – Brand style guide Page 8
 Brand Typeface
BA G EL S TR EET FONT R EG U LA R

BA G EL S TR EET FONT BOLD

This is Bagel Street Cafes official and original font.

The overall shape of it is not to be messed with but
the sizes of the letters can be played with. The font
was created specially for bagel street and they take
great pride in it, so please don’t use it improperly or
without permission.

The font is titled Bagel Street Font, as it was

specially created for the company by Sasha Jackson.

Bagel Street Cafe – Brand style guide Page 9

 Photo/Art Guidelines

These are photos that we as

a company feel resemble the
brand and the ambiance of the
cafe the most.

When you use our logo or think

of our company we hope you
think of the same things you
think of when you look at these
photos; warmth, welcoming;
and relaxation.

These photos should guide you

when using the logo or when
trying to brand or advertise for
bagel street.

Company Name – Brand style guide Page 10

 Merchandise

Company
Bagel Street
Name
Cafe– –Brand
Brandstyle
styleguide
guide Page 11
 Merchandise

Company
Bagel Street
Name
Caf – Brand style guide Page 12
 Social Media Logo

We don’t want it to be hard to find us, so

we decided that our social media logo will
be the same as the logo you see on our
merchandise. A logo is what your cus-
tomers come to know you as, and the last
thing we want is to make it hard for our
customers to know us.

Our logo will be the same as the one

outside our store, on our merchandise,
and the same across all social media plat-
forms!

Company Name – Brand style guide Page 13