HOMEMADE

BAKERY

2021
BRAND
GUIDELINES
 TABLE OF CONTENTS

TABLE OF CONTENTS 2
BRAND DESCRIPTION 3
LOGO CONCEPT 4
LOGO ON BLACK INVERT 5
PRIMARY AND SECONDARY LOGO 6
COLOR 7
TYPOGRAPHY 8
STATIONARY 9
T SHIRT 10
SMARTPHONE 11

2
 Nina Bakery is a family company
founded in 2014 in South
Jakarta Indonesia. Nina Bakery
specializes in the manufacture
of bread, cakes and cookies.
HOMEMADE
BAKERY The advantage of Nina Bakery is
that everything is made by hand
and without using preservatives.
BRAND Currently Nina Bakery employs
professionals to improve the
DESCRIPTION
quality of its products.
3
The main goal of Nina Bakery is
that everyone can enjoy quality
bread at a reasonable price.
Nina Bakery uses recipes that
have been passed down from
generation to generation so that
the quality and taste of the bread
from nina bakery is no longer in
doubt.
 Nina’s writing The writing of The circle symbolizes
deliberately uses homemade bakery the integrity of the
handwriting to show uses strong letters to company and uses
personality and show the seriousness the color orange as a
friendly business to of Nina bakery at symbol of energy and
customers. work. enthusiasm.

LOGO CONCEPT

4
 Logo Scales and Gray Invert are
used to see the extent to which
the logo can be used for digital
applications. and can still be
HOMEMADE HOMEMADE seen and recognized.
BAKERY BAKERY

HOMEMADE
HOMEMADE
HOMEMADE HOMEMADE HOMEMADE HOMEMADE BAKERY
BAKERY

BAKERY
BAKERY BAKERY BAKERY

100% 75% 50% 25%

GRAY INVERT LOGO SCALES

5
 HOMEMADE
BAKERY
6
LOGO COLOR SYSTEM

The use of color is

used as a reference
C: 31% R: 130 C: 0% R: 280 C: 0% R: 230 C: 65% R: 51 C: 0% R: 254
M: 84% G: 53 M: 82% G: 84 M: 0% G: 231 M: 64% G: 46 M: 22% G: 201 for digital media.
Y: 79% B: 47 Y: 100% B: 34 Y: 0% B: 232 Y: 67% B: 42 Y: 73% B: 96 So that a consistent
K: 33% K: 0% K: 10% K: 64% K: 0% brand design can be
achieved and easy
#82352F #F05422 #E6E7E8 #332E2A #FEC960
to identify.

Please note it for Windows users. There will be a drop rate and difference in color compared
to Apple users. The use of the Adobe Photoshop program is highly recommended.

7
LOGO TYPOGRAPHY

Primary Logo Secondary Logo

Aa
HOMEMADE
BAKERY

HOMEMADE
Snappy DNA BAKERY

Aa
If the space for the logo is limited, a
secondary logo is used so that the brand
can still be recognized. Please note that the
Metropolis Light
distance between the logos is 2 cm.

8
 STATIONARY
STATIONARY
BOTTLE MOCKUP

Nina Homemade bakery

supports a low-waste
program and uses recyclable
plastic bottles that meet high
health standards.
T SHIRT
ROUNDED SIGNAGE
 Nina Homemade Bakery will use all existing social media
SOCIAL MEDIA
platforms to increase brand awareness and get closer to
PLATFORM
customers such as Twitter, Facebook, Instagram and Youtube.
Design by

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