LG Global Electronics Logo

About the Company

LG is a large South Korean conglomerate, which produces electronics, mobile phones, and petrochemical products and operates subsidiaries like LG Electronics. The LG brand originated from Gold Star, a popular brand name in Korea. The company now tries to promote its new tagline "Life's Good".

History

LG began its life as two companies: Lucky (or Lak Hui) Chemical Industrial (est. 1947), which made cosmetics and GoldStar (est. 1958), a radio manufacturing plant. Lucky Chemical became famous in Korea for creating the Lucky Cream, with a container bearing the image of the Hollywood starlet Deanna Durbin. GoldStar evolved from manufacturing only radios to making all sorts of electronics and household appliances. In 1995, Lucky Goldstar changed its name to LG Electronics . Actually, LG is a chaebol (a South Korean conglomerate), so theres a whole range of LG companies that also changed their names, such as LG Chemicals, LT Telecom, and even a baseball team called the LG Twins. These companies all adopted the "Life is Good" tagline we often see alongside its logo. Interestingly, LG denies that their name now stands for Lucky Goldstar or any other words. Theyre just "LG."

About the Logo

The LG logo is a fairly interesting logo. As we can see the logo has the alphabets, L & G in the form of a face. The symbol consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red colour.

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The letters "L" and "G" in a circle symbolize the world, future, youth, humanity and technology. The symbol also represents LG's efforts to maintain close relationships with their customers worldwide. Red, the main colour, represents friendliness, and also gives a strong impression of LG's commitment to the best.

Design The circle symbolizes the globe. The stylized image of a smiling face in the symbol conveys friendliness and approachability. Overall, LGs symbol represents the world, future, youth, humanity, and technology. One eye Goal-oriented, focused, confident. Upper- right hand space Intentionally left blank and asymmetric, which represents LG's creativity and adaptability to changes. Colors LG Red, the main color, symbolizes friendliness, and also gives a strong impression of LG's commitment to be the best. LG Grey represents technology and reliability.