LG strives to enhance its customers life and lifestyle with intelligent product features, intuitive functionality, and exceptional

performance. Choosing LG is a form of self-expression and a promise of satisfaction. Our customers take pride in owning an object of excellence and take comfort in knowing theyve made a smart, informed purchase, every time.

Brand Platform
The LG brand is comprised of four basic elements: values, promise, benefits, and personality. Click each element for further details.

The Face of the Future: The meaning and inspiration behind LGs logo design.
The letters L and G in a circle symbolize the world, future, youth, humanity, and technology. Our philosophy is based on Humanity. Also, it represents LGs efforts to keep close relationships with our customers around the world. The symbol consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red color. Red, the main color, represents our friendliness, and also gives a strong impression of LGs commitment to deliver the best. Therefore, the shape or the color of this symbol must never be changed.