Logo Development and Design

Kbag McWilliam & Tom MDkins

Channel 4
Few businesses provide a greater challenge for brand architects and designers than the everexpanding Channel 4 group. What was one channel in 1982 with a single, iconic and instantly famous brand is now a large and growing group of businesses. The question is, how to keep the overall brand strong, while giving each part of the group a distinctive feel and identity.

My original 20 logos

Logo development 1
With our first design to channel 4, we started off with just a black and white hand doing the gestures of the letter C and the number 4. We added a blue splat behind the C to add a bit of colour. This helps the C stand out more with a bit of colour involved. With 4, we added a green splat, this also emphasises and makes the 4 stand out and look bold.

Logo development 2
With our second logo development, we kept the original structure of the logo but we have added some features. For the C, we have added green to the zombies arms to add colour and this also keeps the zombies original and known form of green. With the 4, we have kept the red as it resembles blood. We also took another image of dripping blood adding a more gory affect. We have then placed the zombie C over the bleeding 4 to make it look like it is grabbing on to the 4 to give it a greater impact on viewers.

Logo development 3
Our final and 3rd logo development, we didnt really change much, we just added shadows around the C and 4. We also changed the tone of red on the C to make it look like the shadow has created the C. We also added the shadows to try and add a 3-D effects of the C and 4. We then placed the bottom of the C on the side of the 4 to make it seem they are linked together.