Channel 5 Rebranding

Channel 5 was founded in 1997 and

was the 5th national analogue channel
in the UK. Between the years of 2002
and 2001 the channel went through a
rebrand changing the name of the
channel from Channel 5 to Five
this rebranding can clearly been seen
in the change of their logo
(represented in second and third
pictures). After the channel was
purchased in 2010 by Richard
Desmond he planned to invest more
money into the channel and rebrand
again back to Channel 5 (shown in
the third, forth and fifth pictures). The
final rebranding of the channel to date
is the removal of the word channel
returning back to the original number
5. This logo is also split up into 5
individual segments. The sixth picture
on the left has been Channel 5s logo
since February 20016 to current.

Sky Ident
This particular one of skys
idents advertises both their
channel network and also
tries to promote energy
saving ideas. The network is
being advertised by clearly
showing the Sky logo in
the centre of the screen. The
Ident is overlaid with a voice
over that talks more about
the energy saving
techniques sky recommend.

The ident mentions about

going onto standby rather
than leaving your skybox on.
This is also shown in a visual
way in which the light effect
on the logo is switched to
red rather than green, at
first the chameleon is still
green but slowly transitions
to match the read of the
surrounding areas. This
could be symbolism to show
how easy it is just to switch
to standby rather than
leaving the box on.

BBC One 2006 new Channel Identity

The first section of the article talks about how all the new
idents link together with the theme of circles showing the
everyday but with people doing extraordinary things. It
then goes on the mention how the theme of circles has
been present for a while within the BBC but this time has
been modernised. The idea of the theme of circles links
back to the channels ethos in uniting the country under
one channel. The idea of a circle also links back to the o
on One.

The next section of the article talks

about the new typeface of the logo to a
softer font, however mentions how it
still sticks to the classic BBC red. The
article goes on to mention when the new
channel identity is due to release.

The article continues on to discus a

variety of the new upcoming idents and
explains each one individually about
how they relate to the theme of circles
and how and where they were filmed.

The article continues

on to talk about how
the idea of a circle
themed ident was
decided. The idea of
the circles theme
was to represent the
BBCs unique ability
to bring people
together and to
convey the magical
moments when this
happens.

BBC 3 Rebrand

From this article about the

new BBC 3 logo the first
thing you notice is the new
logo displayed at the top of
the page under a quote from
the head of marketing at the
channel.

Under the image it is

mentioned again that a
corporate executive boasts
about how the logo
doesnt actually say
three. This could be
perceived as the channel
thinking it is so
recognisable that it doesnt
even need to show the
channel name in its
entirety.

The opening paragraph of the article references how that head of

marketing had already drawn the resemblance of the new logo and the
spoof logo from the W1A TV show.

The quote further

goes on discussing
about others have
mocked the logo by
saying it looks like
other things such as:
Adidas logo, Burger
icon, roman
numerals. It was
mentioned in a tweet
that the logo looked
more like an excited
BBC 2. The BBC goes
on to say how this
would always happen
and people are
resistant to change

The last two paragraphs go on

to speak about how that a
logo does not need to
incorporate the name of the
channel, and further went on
to give the example of
snapchat in which the icon
doesnt include the words
snapchat

A quote from the BBC

speaking about how
they are always cursed
when it comes to
marketing because of
W1A. Then goes on to
talk about how the logo
will support what they
do in the future

The article goes on to discuss

how the idents will mostly be
the animated 2 in locations
and scenarios linked to their
content; such as Robot Wars.

Creator of the idents

mentioned that as half of the
shows on BBC 2 are live they
still need to accurately convey
to the audience of the
upcoming show. She also goes
on to talk about how the ident
needs to constantly assure the
audience member of the
values of the BBC and stay
familiar.

The article continues on to

discuss how the animated 2
from the new ident stays true
to the original used in the 2001
idents. The head of marketing
at the BBC then adds that he
felt that the 2 was the perfect
shape to represent the
personality of the channel

The article starts of by talking

about the new range of
cheeky idents that are to
appear on BBC 2 throughout
2016

The designer of the new

idents for BBC 2 spoke about
how it looks like BBC 2 looks
like its woken up
suggestions that she felt that
the previous ident were bland
and uninteresting

The designer then goes on to

mention how the new identity
can be seen as a reaffirmation
to the commitment of the BBC.
She also comments that the
new identity allows BBC 2 to
stay with the modern world.

The article starts of

by talking about
how Reallys
identity is changing
to reflect the
channels new
branding position

The article
continues on to
speak about the
new logo and how
it reflects a new
and fresh
proposition for the
channel. It talks
about how the
colours are the
main feature that
conveys this
message

The designer who

worked on the new
identity for Really
decided to use the
name as more of a
positive descriptor
rather than an
exclamation, as a
result of this it has
given the channel
logo more of a up
market proposition

The articles
continues on
with the
Manager for
the lifestyle
network
commenting
that the idea of
having a new
identity for the
channel is a
great step due
to the recent
growing of the
channel
The article
goes on to talk
about how the
refresh of that
brand would
happen. They
decided by
holding a
three-way
competitive
pitch according
to a brief

The article
continues on to
discus the
programing on
the channel and
how it will stick
to the
contemporary,
bold and savvy
look of the new
identity

The article
continues
to mention
the recent
growing of
the channel
and its
programmi
ng.

The marketing
director
comments that
the new brand
refresh will put
Really at the
forefront of the
viewers minds
and help drive
awareness of the
channel

At the head of the

article is the
Channel 4 logo in
the channel 4 font

The first part of

the article stars
by calling back to
the previous ident
that has remained
the constant
theme since 1982.
Then gives a
quick description
of the new ident

The article ends with talking about how the new identity of channel
4 is the biggest overhaul that they have undertaken in 10 years.
Then further goes on to mention how their offices have already had
the design incorporated in them.

The article
continues on to talk
about how they
created the design
to be playful,
surprising, ever
changing and
above all colourful
this could be used
to represent the
channels ideals and
views about itself.

Channel 4 Website

At the top centre of the

networks website if the
main channel logo of just
the number 4.

The website gives

you the option to
watch previously
broadcasted
programs, or
view program
listings that are
on now or on at a
later date

The on Demand
section give the
recommendations
of the network of
the programs you
should watch, this
are most likely just
based on viewing
numbers

The design of the

website sticks to
the main theme
of the channel 4
logo of block hard
colours and harsh
corners

Each one of the

individual
programs also
incorporate the
channel under
the network that
they are
broadcasted on

At the forefront
of channel 4s
website it brings
you to the on
demand section
and gives you a
list of programs
you can view