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  • FaridTuwahzi DigitalMarketing101Pemula Praktik2

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    Sultan Ali Syahbana
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    The document analyzes competitors and audiences for mobile applications. It provides a comparison of 4 competitors covering their price ranges, target audiences, distribution channels, and special offers. The competitors target various audience segments ranging from students to young professionals and focus on different features such as music libraries, camera quality, and user interface. They utilize both online and offline marketing channels including social media, websites, and stores.

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    FaridTuwahzi_DigitalMarketing101Pemula_Praktik2

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    The document analyzes competitors and audiences for mobile applications. It provides a comparison of 4 competitors covering their price ranges, target audiences, distribution channels, and special offers. The competitors target various audience segments ranging from students to young professionals and focus on different features such as music libraries, camera quality, and user interface. They utilize both online and offline marketing channels including social media, websites, and stores.

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    © All Rights Reserved
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    7 views2 pages

    FaridTuwahzi DigitalMarketing101Pemula Praktik2

    Uploaded by

    Sultan Ali Syahbana
    The document analyzes competitors and audiences for mobile applications. It provides a comparison of 4 competitors covering their price ranges, target audiences, distribution channels, and special offers. The competitors target various audience segments ranging from students to young professionals and focus on different features such as music libraries, camera quality, and user interface. They utilize both online and offline marketing channels including social media, websites, and stores.

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    © All Rights Reserved
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    of 2

    TUGAS PRAKTIK MEMBUAT ANALISIS KOMPETITOR DAN AUDIENCE

    USP (Uniq Selling


    Competitor Price Audience Distribution Channel Penawaran Special
    Point)
    *Tampilan terlihat
    simple. *Rp2.500,00 s.d. *Media sosial *Uji coba akun
    Rp86.900 *Millenial bawah ke *Website premium gratis untuk
    *Ukuran unduh aplikas (khusus akun premium) atas *Event/Offline Mahasiswa
    lebih sedikit.

    *Daftar Playlist Musik


    Banyak *Media sosial *Free JOOX VIP BUY
    *Theme Gallery *Rp25.000,000 s.d. *Millenial menengah ke *Website 1 MONTH GET 2
    *Unlimited Licensed Rp509.000,00 atas *Event/Offline MONTH FREE
    Music

    *Tampilan antar muka *Media sosial IG, FB, *Promo online MP :


    yang friendly (realme *Rp1.199.000,00 s.d dan Twitter Free ongkir, Cashback
    U.I) Rp9.999.000,00 *Anak muda pecinta * Marketplace : Free Bundling, Flash
    *Segmen pasar yang selfie golongan bawah Tokopedia, Shopee, Sale
    beragam ke atas Lazada *Promo offline :
    *Kamera berkelas *Offline Store Cashback, Free
    Bundling
    *Chipset lebih ngebut *Media sosial IG, FB, *Promo online MP :
    *Fitur lengkap ada dan Twitter Free ongkir, Cashback
    Infrared Blaster *Rp1.099.000,00 s.d. *Kaum millenial muda * Marketplace : Free Bundling, Flash
    *Komunitas Mi Fans Rp12.999.000,00 pecinta spek (Kaum Tokopedia, Shopee, Sale
    yang besar mendang-mending) Lazada *Promo offline :
    *Offline Store Cashback, Free
    Bundling

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