Placement Guarantee Course

Product
Management
course
with Guaranteed Placement
 Table of
Contents
1. Internshala in Headlines

2. What is Product Management?

3. Why Product Management is ‘The Ultimate’ career path?

4. What your career in Product Management may look like?

5. How would your salary trends look as a Product manager?

6. Top companies hiring on Internshala

7. Why choose Internshala Placement Guarantee Course

8. How does Product Management Placement Guarantee Course work

9. Skills you will learn

10. Industry-recognized certifications

11. How Placement-Assistance can help you land an internship

12. Industry-oriented curriculum

13. Top corporate faculty

14. Program fee

15. Connect with the admission counsellor

Internshala
in Headlines
 What is
Product Management

The position and task inside an organisation that is in charge of a product's

overall success is called product management. To ensure that the product
best satisfies the company's financial and strategic objectives, product
managers collaborate with groups both inside and outside the organisation
to develop and implement a plan.

A company's product management department is a key strategic driver.

It has a significant impact on whether products and the entire firm succeed
or fail in the long and short terms. It is the only position in a firm that has
a thorough understanding of every facet of the industry, including clients,
the marketplace, rivals, trends, strategy, business models, and more.
Amazing product management, therefore, creates great businesses.
Why Product Management is
THE ULTIMATE career path

A recent and rising demand

for individuals with product
management skills has been
The demand for Product Manager
caused by an expanding number
positions is rising faster than most
of start-ups, accelerated technology
other careers in the US alone,
adoption fueled by the pandemic,
nearly five times as fast. There are
disruption of established methods
only roughly 20000+ product
of sales, and constantly changing
managers in India, yet firms need
consumer expectations.
twice as many, which indicates a
very strong and urgent need for
qualified product managers.

Microsoft, Amazon, Myntra,

Flipkart, Zoho, Salesforce,
Google, Ola, Uber, HSBC,
Paypal, PayTM, and other
major companies are among
those actively recruiting
product managers in India.

The average salary of a product

manager in the US is 111,000 U.S. dollars.
In Germany, it’s 66,000 euros and in India,
it’s 37,000 U.S. dollars.
What your career in
Product Management
may look like?

Product manager
Called the ‘mini CEOs’, they understand customer needs
and business goals to create a product vision and
execute it with other teams.

Product marketing manager

Get the best of product management and marketing
worlds. Define and execute the foundational marketing
of a product.

Growth product manager

Improve every stage of a user’s journey—from acquiring
customers to retaining customers.
How would your salary trends
look as a Product Manager?

Average Salary Job Profile

12-13 Lac Associate Product Manager

30 Lac Product Lead

50-60 Lac Senior Product Manager

>1 cr. CPO/VP

Source: Glassdoor*

Salary trends in Product Management

 Top Companies
Hiring from Internshala

+3,100 ₹ 83,333/-
Product Management internships Highest stipend offered

+750 ₹11 Lac

Internships with job offers Highest salary offered post internship
Why choose
Internshala Placement Guarantee Course?

Practical Learning Approach

Each Placement Guarantee Course comprises quizzes, assignments, and
practical learning modules that call for hands-on learning.

Industry-Recognized Certification
Students get industry-recognized certificates on completion. More than
100,000 companies use Internshala for hiring every year. Therefore, Internshala
Trainings certificates are widely recognised and valued.

100% Internship Guaranteed

All our Placement Guarantee Course come with a 100% Internship Guarantee
that helps students to build their dream careers.

Live Classes
For a better understanding of the subjects, all the trainings have live
sessions weekly.

Portfolio-Worthy Projects
Our practical-based learning model allows students to learn from
industry-level projects.

1:1 doubt solving:

Doubts are solved by experts through the Q&A forum within 24 hours to
ensure a thorough understanding of concepts.
How does Internshala’s
Product Management Placement
Guarantee Course work?

1.Learn 2. Evaluate
Top-rated corporate Specially curated
faculty & practical quizzes and tests
first curriculum after each module

3. Build 4. Excel
Industry-based Pass the final
projects for test to rate your
hands-on experience overall knowledge

5. Prepare 6. Intern
Get interview ready Gain real-world
with mock interviews experience through a
and resume building guaranteed internship with a
min. ₹10,000/month stipend

7. Get a Job
Convert the internship into a
full-time job or land another job based
on that experience - the choice is yours!
Skills
you will learn
Design Thinking Prototyping Problem-solving

Product-sense Product Strategy Data-driven

Communication Data Analysis UI/UX

Project Management Prioritization Frameworks

Technical Understanding

Tools
you will learn
Figma Miro InVision

Google Analytics MixPanel Excel

Trello/Notion/Jira
 Industry-Recognized
Product Management
Certification
Internshala Trainings certificate
Upon successful completion of the program, you will receive a Product
Management Placement Guarantee Certificate from Internshala
How Placement-Assistance
can help you land an internship

A dedicated placement cell to continuously guide

you towards your dream career

1:1 Career planning sessions with faculty with rich

industry experience

Get highlighted in your job/internship applications

on Internshala

Expert assistance on resume & cover letter writing

LinkedIn profile building

 Top Corporate
Faculty

Chirag Gupta Rajiv Gidla

Business and Product at Knowledge Officer Sr. Vice President Product at Bigshyft
(InfoEdge)
Product Management , InfoEdge - 2017-19

Co-founder, Buildmychatbot- 2016-17 Sr. Vice President Product - Bigshyft (InfoEdge) - 2018-Present

B.A. Economics Hon. Ambedkar University Delhi Chief Business Officer , Adaequare 2016-18

-2016 Senior Product Manager , Dolcera 2015-16

Program Manager,Microsoft 2013-15

Manager - Software Development, 2009-13

IIM Ahmedabad 2007-9

IIT Madras - 2003-7

Nirav Patel Mohammad Faraz

Product Management Lead at Microsoft Product Manager at Jio
Product Management Lead, Microsoft -2015 - Present Product Manager, Jio - Feb 2022 - Present

Sr. Product Manager, Fiserv - 2007-15 Product Manager, Borzo India - Nov 2019 - May 2022

Technical Program Manager, Infosys - 2004-06 Associate Product Manager, Wow Parenting

Product Development Lead, Sarjen Systems - 2000-04 - Oct 2018 - Sep 2019

Associate Product Manager, Jul 2017 - Oct 2018

ABESIT B.Tech, 2013 - 2017

Industry-Oriented Curriculum
6 Courses
6 Course Projects
After completing a course, you can download its videos for future reference.
Course1: EV Business
Introduction to Product Management
What is Prtoduct Management
- Introduction
- Who is a product manager?
- PM Titles and Salaries
- PM Career Ladders
Roles and Responsibilities of a product manager
- Skills required for a PM
- Why are PMs called mini CEOs
- Scope of the role
Product Manager and other similar roles
- Product Manager Vs Project Manager
- Product Manager Vs Product Owner
Research and Validate
Market Research
- Competitor Analysis - Why should you perform
competitor analysis?
- How to perform competitor analysis
- Tools to perform competitor analysis
- Business Model Canvas
- TAM (Total Addressable Market), SAM
(Serviceable Addressable Market), & SOM
(Serviceable Obtainable Market)
5 Months Duration
2 Capstone Project
User Research
- Understanding different kinds of user research
- Qualitative & Quantitative research methods
- Conducting user interviews
- Documenting learnings in terms of user
personas
- Documenting learnings in terms of user
journeys
Building MVP
Prototyping
- Creating wireframes
- Building interactive prototypes
- Understanding the prototyping tools
MVP (Minimum Viable Product)
- Understanding the minimum viable product
- Understanding popular no-code tools
- Understanding the build measure learn the
framework
Project: Do consumer and market research to understand if Metaverse is the future of Education.

Project description: This project will consist of performing market and user research and sharing the
findings by preparing a PowerPoint presentation.

Course 1: Product Design

Introduction to Product Design Design Sprint & Sprint Planning

Working with Design Design Sprint
- The scope of design as a product manager - Learning about the design sprint Framework
- Collaborating with the product designers
Popular Design Tools
Design Communication Common Design Tools
- Learning popular design tools - Overview of the popular design tools
- Learning Zeplin
Introduction to Figma
UX and UI - Learning Figma for Product Management
UX and UI - Working on an existing design and adding
- Learning the difference between UX & UI new features to it
designers
- Design systems
- Visual Principles

Design Thinking
- Design thinking and how it applies beyond
product design

Project: Design a Mentorship feature for LinkedIn (App preferably).

Project description: This project consists of performing user research and creating a prototype of the
mentorship feature in Figma.

Course 1: Product Development Lifecycle

Agile Methodology - What is Scrum Artefacts

Agile Manifesto and Principles - Benefits of Scrum
- The agile software development cycle
Project Management Exams
- Learning Agile Manifesto
- Introduction to CSPO & PSPO (certified scrum
- Values & Principles of Agile Manifesto product owner & professional scrum product
owner) exams
The agile software development cycle
- What is Scrum?
- The Scrum team
 Communicating Requirements
PRD (Product Requirement Document)
- What is PRD?
- Things to be kept in mind while building
a PRD
- Writing an effective PRD
- Resources to make better PRD
PRFAQ (Press Release and Frequently Asked
Questions)
- Introduction to PRFAQ document
- Learning to write a PRFAQ document
Product Roadmap
Introduction to Product Roadmap
- What is Product Roadmap
- Introduction Product Roadmapping Tools
Prioritization
- Learning different types of Prioritization
techniques
- Value vs. Effort Model
- The MoSCow (must have, should have, could
have, won't have) Prioritization Framework
- Rice Prioritization Framework

Sprint Introduction to Product Plan

Sprint Planning - Building a Roadmap in the Product Plan Tool
- Understanding user stories
Introduction to Jira
- Mapping user stories
Jira Basics
Release planning - Learning the Basics of Jira
- Understanding release planning & time
estimation Creating Epics & User Stories
- Epics> Stories> Tasks
Backlog Grooming - Drafting your First Epic and User story on Jira
- What is Backlog Grooming
- Goals of Backlog Grooming

Project: Draft PRDs and respective user stories of launching monetization features on WhatsApp.

Project description: This project will require suggesting at least 5 monetizable features, sharing their
reasoning in the PRD (product requirements document), and creating epics for each feature and their
respective user stories.

Course 4: Product Analytics

Product Metrics Goal Setting Metrics

Types of Product Metrics - Learning about OKRs
- Product Metrics and their categories - Output Vs Outcome Metrics
- North Star Metrics
Popular Frameworks
- Product Analytics Vs Marketing Analytics Vs
Business Intelligence Frameworks
- Net Promoter Score (NPS) Vs Customer - Understanding the AARRR Funnel
Satisfaction (CSAT) Vs Customer Effort - Understanding Heart Framework
- Score (CES) - SWOT Analysis
 Product Analysis Product Analytics Tools
Product Analysis Introduction
- Using Product Analysis to better understand - Introduction to popular Popular Product
the users Analytics Tools
- Learning about Funnel & Cohort Analysis
- Learning about User Segmentation & Mixpanel
Retention Analysis - Getting started with Mixpanel
- Learning Product Analysis in Mixpanel
SQL Basics
SQL
- What is SQL?
- Need for the Product Managers to know SQL
- Best practices to follow while using SQL

Project: Prepare a dashboard of metrics you will be tracking for successfully launching a new social
media app.

Project description: This project will consist of clearly defining the product and its features and
describing the funnels and ways to measure retention in the dashboard. The end output can be a Figma
wireframe of the dashboard with relevant charts and metrics that will be tracked and shared with the
stakeholders.

Course 5: Product Marketing

Product Marketing Pricing Models and Monetization

Product Marketing Pricing Models
- Introduction to Product Marketing - Learning about pricing strategies
- Product Marketing Manager vs. Product
Manager Business Models
- Learning to choose a business model to
Product Market Fit market the product and services
PMF (Product Market Fit)
PLG (Product Led Growth)
- What is Product Market Fit?
Introduction to PLG
- Common Indicators of Achieving PMF
- Understanding PLG
Go To Market Strategy - Understanding growth matrix
Introduction - Understanding the Race Car Growth
Framework
- Knowing all about GTM (go-to-market strategy)
- Creating a GTM (go-to-market strategy) Growth Product Manager
- Understanding the Role of growth
Growth Product Manager
product manager
- Who is a Growth Product Manager?
Project: Draft Acquisition and Engagement product strategy for Amazon Music.

Project description: In this project you will prepare a thorough go-to market strategy aiming to relaunch
Amazon music in India. For engagement strategy you’ll be using PLG (product led growth) principles.

Course 6: Tech for Non-Tech PMs

Working with Developers AI (artificial intelligence) & Machine

Language of the Developers Learning
- Introduction to common coding languages & AI (Artificial Intelligence) for Product Managers
technical stack - Introduction to AI, Machine Learning, and
- Learning about the system and the importance Deep Learning for Product Managers
of system design
- Steps to design your system architecture
- Introduction to APIs (application programming
interface)

Project: Identify 5 use cases in which Machine learning is making our daily lives easier.

Project description: In this project you’ll be sharing each of the use case including the explanation of the
technology behind it. For example, in 2023 we can see an influx of AI tools and as an aspiring product
manager you have to suggest original AI implementation ideas.

Capstone Projects

Capstone Project 1 - Build for Bharat challenge

As Hike is the Indian version of Whatsapp, Koo is the Indian version of Twitter and Moj is the Indian
version of TikTok and many more. Choose a popular foreign-originated App and build your Indian
version of it.

Capstone Project 2 - Build your product

As we know one of the reasons why product managers are called Mini CEOs is due to their prospects of
becoming a CEO or starting their own company. We give you that opportunity to become a founder and
build your product incorporating the 6 phases of product management you have learned in this course.
 Program
fees
₹41,000 ₹34,999/-
Save ₹6,000/-

Valid for a limited period

No-cost EMI options available
starting at just ₹2917/- per month
 Connect with
Admissions Team
Admissions Counselling Team, Internshala

pgc@internshala.com
abhinav.singh@internshala.com
https://trainings.internshala.com/