KOLEJ PROFESIONAL MARA INDERA MAHKOTA

DIPLOMA IN ENGLISH COMMUNICATION

COURSE NAME : RESEARCH PROPOSAL WRITING

COURSE CODE : ENG 2583
ACADEMIC SESSION : 1 2023/2024
TYPE OF ASSESSMENT : ASSIGNMENT
DATE OUT : 29/05/2023
DATE IN : 06/06/2023
DURATION : 1 WEEK

CLO3: Apply numerical skills using specific tools for research findings. (C4, PLO 7)

INSTRUCTION TO CANDIDATES:
1. Carefully check the submission date and the instructions given with the
assignment/project. Late submission will not be accepted.
2. If you are unable to submit your assignment/project on time and have valid reasons such
as illness, you may apply (in writing) for an extension.
3. If you use other people’s work or ideas in your assignment/project, kindly reference them
using APA system.

Criteria
Personal Details Marks
Evaluation
Name 1. Qualitative Data / 10
2.

I/D 1.
Number 2.

Class

Lecturer Ms Nor Ruba’yah binti Abd Rahim

Total / 10

I hereby confirmed that this assignment is my own work and not copied or plagiarized from any
source. I have referenced the sources from which the information is obtained by me for this
assignment.

Signature_____________________ Date________________

CONFIDENTIAL 1/2023/ASSIGNMENT/ENG2583
QUALITATIVE DATA (10 marks)
Read the interview transcript and analyse the data using the instructions below.

Interview Transcript

“We are an e-commerce shop that sells a whole bunch of digital goods, such as electronic
books, online courses, and various software products. I used to sell some physical staff as
well but had to abandon this idea at some point. Dealing with the hassles of inventory and
shipping took much time and effort, while the profit was not as handsome as I expected it
would be. We are doing quite well. Of course, we cannot compete with platforms like Amazon
but at this level, the pace of growth is quite good I would say. In 2013, only my wife and I
were running all the processes, accounting, and stuff. Today, we have two departments and
a total of 17 employees. And we are still growing. We allocate some budget on advertising
and promotion. Since we are operating online, we mostly make use of social media to promote
the company. We have accounts on the most popular social networking websites, such as
Facebook, Instagram, and Snapchat. Social media is really about the community. If you have
access to a strong community, you can make some money out of your business. People talk,
you know, so if you have a couple of satisfied customers, they will spread the word. We also
use online advertising on Facebook. But from where I can see this type of advertising ain’t
highly effective. So we will probably check out how to optimise our advertising strategy.
There’s no point is using traditional advertising channels such as TV, radio or printed materials
to promote an online-based business. Using search engine optimisation (SEO) is a whole
different story. As you know, traffic is the lifeblood of any website, so SEO is perhaps the most
important tool, along with social media, which helps us increase the traffic to the shop’s site.
We actively use site promotion because I think it is one of the easiest yet most effective ways
to increase traffic.”

CONFIDENTIAL 1/2023/ASSIGNMENT/ENG2583
Instructions:

1. Create a set of initial codes for the text. Sentences that have the same meaning should
have the same code applied.
2. Sort the codes by combining the various codes into potential themes.
3. Generate themes based on the codes.
4. Use the following format to fill in your answer:

Interview Transcript Codes Themes

Total codes:
Total themes generated from the text:

CONFIDENTIAL 1/2023/ASSIGNMENT/ENG2583