Que.

As a Freelance, a client is asking for an estimate or a quotation for 50,000

posters for a nationwide campaign. The job is to be printed in full color
using 90gms bond sheet in a finished size of 14” x 18”. Available machine
for you to use is one color unit Kord 64 with a size of 18” x 24”. If the stock
size/parent size paper available for this job is 30’’x 40”;

1. Calculate the number of reams that would be needed for this job?
2. How many impressions would be run?
3. How many printing plates and films would be needed?

Que. 2

As a Production Manager in your press house, your company won a bid to

print 1,500,000 labels for the countries brewery. The label is in full color
and to be printed on wet strength paper of a stock size of 24” x 34”. If the
finished size of 43/4 x 53/4 is mounted 30 up and your machine is Sord
(24” x 36”) which is one unit color print machine.

4. How many reams of wet strength paper would be needed? Pls add
20% spoilage as overs.
5. How many impressions would be run?
6. If the press run for two shifts and could run 100,000 a day how long
would it take the press to complete the project?
 KWAME NKRUMAH UNIVERSITY OF SCIENCE AND TECHNOLOGY

COLLEGE OF ART AND SOCIAL SCIENCES

DEPARTMENT OF COMMUNICATION DESIGN

Mid Semester Exams GRAPHIC DESIGN PRODUCTION II (DAD 355) First Semester
Answer all questions 1½ Hours 29th October, 2012

1. A book of A5 size (5¾ x 8¼) has 320 pages, ¼ of the total pages are in full colour
and the rest are in one colour. Quantity to be printed is 2000. Machine to be used is MO
one color which has maximum print area as 19” x 25½”. If 80gsm of bond paper (30” x
40”) is to be used for this book,

1. Calculate the number of reams to be used?

2. Calculate the number of impressions?
3. Find the unit cost of the book if art card 300gsm is to be used for the cover which
is full color with a spine of ½ inch?

Cost of a ream of paper is 70ghs.

Cost of film for a flat is 8ghs for one color sections.
Cost of separation for a flat is 30ghs.
Cost of plate and exposure is 15ghs.
Cost of finishing per book is 2ghs.
Use 10% overheads and 20% profit.

2. As a Freelance, a client is asking for an estimate or a quotation for 50,000 posters for
a nationwide campaign. The job is to be printed in full color using 90gms bond sheet in
a finished size of 14” x 18”. Available machine for you to use is one color unit Sord with
a size of 25½” x 35¾”. If the stock size/parent size paper available for this job is 30’’x
40”;

1. Calculate the number of reams that would be needed for this job?
2. How many printing plates and films would be needed?
3. How many impressions would be run?
4. How long will it take to deliver this job if the press runs 10,000 impressions in a
day?
Que. 2

As a Freelance Graphic Designer, a client wants to produce 20,000

calendars (one sided print, 2 months to view) for a promotion in the coming
year, 2013. The calendar is in full color and to be printed on Art paper of
stock size 24” x 34”. If the finished size is A2 (16½ x 23½) and your
machine is Sord (25¼” x 35¾”), which is one unit machine,
1. How many reams of Art paper would be needed? Please add 10%
spoilage as overs.
2. How many impressions would be run?
3. If the press runs two shifts and could run 10,000 a day, how long will
it take the press to complete the project?
4. Calculate the unit cost of the calendar if ;
i. A ream of Art paper costs 60.00 GHS?
ii. The cost of color separation for a panel is 40.00 GHS?
iii. Cost of plate and exposure is 8.00 GHS?
iv. The cost impression per 1000 is 10.00 GHS?
v. Finishing cost per calendar is 3.00 GHS?

You are to consider 10% overheads and 15% profit in your calculations.
 KWAME NKRUMAH UNIVERSITY OF SCIENCE AND TECHNOLOGY
COLLEGE OF ART AND SOCIAL SCIENCES
DEPARTMENT OF COMMUNICATION DESIGN

GRAPHIC DESIGN PRODUCTION II (DAD 355)

End of Semester Exams First Semester

Answer all questions 2½ Hours December, 2012

SECTION B

Que. 1

Electoral Commission of Ghana awarded a contract to your Printing House

to print 2,000,000 election 2012 posters to be used for the entire country.
As a Production Manager, work out an estimate for this order which is to be
printed in full color using 90gms bond sheet in a finished size of 14” x 18”.
Available machine for you to use is one color unit Sord with a size of 25½” x
35¾”. If the stock size/parent size paper available for this job is 30’’x 40”;

1. Calculate the number of reams that would be needed for this job?
2. How many impressions would be run for the entire job?
3. Find the unit cost of the poster if
a. Cost of a ream of bond paper is 100ghs?
b. Cost of separation is 100ghs per panel?
c. Cost of impression per 1,000 is 20ghs?
d. Cost of plate and exposure is 35ghs?
e. Cost of finishing per 1,000 posters is 5ghs?
Use 10% overheads and 20% profit in your calculation.
Solution (20 marks)

Quantity = 2,000,000 full color posters

Stock size = 30” x 40”

Machine size = 25½” x 35¾”

Finish size = 14” x 18”

Working size (1 mark) = Working size + allowances

= 15” x 20”

Panels to view on machine (1 mark) = 25½” x 35¾” = 2 panels to view

15” x 20”

New working size =20” x 30”( 2 working size together)

No. of out of stock (1 mark) = Stock size

New working size

= 30” x 40”

20” x 30”

= 2 out implies 4 posters out stock sheet

Total no. of working size sheets (1 mark) = 2,000,000

= 1,000,000 sheets

Total no. of stock size sheet (1 mark) = 2,000,000 ÷ 4

= 500,000 sheets

No. of reams (1 mark) = 500,000 = 1000 reams

500
No. of impressions (1 mark) = 4 plates x 1000,000 sheets

= 4,000,000 impressions.

MATERIAL COST

1000 reams @ 70ghs (1 mark) = 70,000.00

4 plates @ 15 ghs (1 mark) = 60.00

Separation 2 panels @ 100ghs (1 mark) = 200.00

Material cost (1 mark) = 70,260.00

10% overheads (1 mark) = 7,026.00

Total material cost (1 mark) = 77,286.00

LABOR COST

Cost of impression @ 10ghs per 1000 imp = 4,000,000 x 10

(1 mark) 1000

= 40,000.00

Cost of finishing @ 2ghs per 1000 posters = 2,000,000 x 2

(1 mark) 1000

= 4000 ghs

Total labor cost (1 mark) = 40,000.00 + 4000

= 44,000.00

Sub total cost (1 mark) = labor cost + material cost

= 44,000.00 + 77,286.00

= 121,286.00 ghs

15% profit (1 mark) = 15% of sub total cost

= 121,286.00 x 15%

= 18,192.90 ghs
Total cost (1 mark) = sub total cost + Profit

=121,286.00 + 18,192.90

= 139,478.90

Unit cost (1 mark) = 139,478.90

2,000,000

= 0.069 appr. 0.07p

2. A book of A4 size (8¼ x 11¾) has 320 pages, ¼ of the total pages are in
full color and the rest are in one color. Quantity to be printed is 20,000.
Machine to be used is Heidelberg Kord 64 which has maximum print area
as 18” x 24”. If 80gsm of bond paper (30” x 40”) is to be used for this book,

4. Calculate the number of reams to be used?

5. Calculate the number of impressions?
6. Find the unit cost of the book if art card 300gsm is to be used for the
cover which is full color with a spine of 1 inch?

Cost of a ream of paper/card is 70ghs.

Cost of film for a flat is 8ghs for one color sections.
Cost of separation for a flat is 30ghs.
Cost of separation for cover is 20ghs.
Cost of impression per 1000 is 10ghs.
Cost of plate and exposure is 15ghs.
Cost of finishing per book is 2ghs.
Use 10% overheads and 20% profit.
320 Page Book (30marks)

Quantity = 20,000 Books

No. of pages = 320 pages

Machine size = 19” x 25”

Stock size = 30” x 40”

Finish size = 8¼ x 11¾)

1 section(1 mark) = 8 pages and 4 pages a flat

= 320 / 8 = 40 sections

Working size per section = (8¼ x 11¾) x 2 + allowances

(1 mark) = (16½”+½) x (23½”+½)

= 17” x 24”

No. of pages to view on machine = 19” x 25½ = 1 out

(1 mark) 17” x 24”

Implies one working size fits the machine

Stock size = 30” x 40”

No. of out of paper = 30” x 40” = 2 out

(1 mark) 17” x 24”

Total no. of working size sheets = Qty x No. of sections

(1 mark) = 20,000 x 40

= 800,000 sheets

Total no. of parent size or stock sheets = 800,000 = 400,000 sheets

(1 mark) 2 (2 out of stock size)

No. of reams (1 mark) = 400,000 = 800 reams

500
Cover paper

Cover size (1 mark) = (8¼)2 x 11¾ + spine

= 11¾” x 16½ + 1”

= 11¾” x 17½”

Working size (1 mark) = finish size + allowance

= (11¾” + ½) x (17 + ½)

= 12¼” x 17½”

No of covers to view (1 mark) = 19” x 25¼ = 2 out

12¼” x 17½”

Final working size for cover = 17½” x 24½”

No. of out of stock size = 30” x 40” = 2 out - implies 4covers per stock

(1 mark) 17½” x 24½”

Total no. Of stock paper for cover = 20,000 = 5000

(1 mark) 4

No. of reams = 5000 = 10 reams

(1 mark) 500

Total no. Of reams(1 mark) = 800 + 10 = 810reams

No. of impressions

¼ of sections (full color sections) = 40 x 1 = 10 sections

(1 mark) 4

= 10 sections x 2 x 4 x 20,000

= 1,600,000 imp.
¾ of sections (one color sections) = 3 x 40 = 30 sections

(1 mark) 4

= 30 x 2 x 20,000

= 1,200,000 Imp.

Cover Page = (5000 x 2 out of stock) x 4plates

(1 mark) = 40,000 imp.

Total impressions = 1,600,000 + 1,200,000 + 40,000

(1 mark) = 2,840,000 imp.

MATERIAL COST

Paper, 810 reams @ 70ghs (1 mark) = 56,700.00 ghs

No of plates (1 mark) = full color + 1 color + cover

= 10 sections x 8 + 30 sections x 2 + 4 plates

= 80 + 60 + 4 = 144 plates

Cost 144 plates @ 15ghs (1 mark) = 2,160.00 ghs

Cost of films (1 mark) = full color + one color + cover.

= (2 x 10sec x 30) + (2 x 30sec x8) + 2cov(20)

= 600 + 480+ 40

= 1,120.00 ghs

Total material cost (1 mark) = 56,700.00 + 2,160.00 + 1,120.00

= 59,980.00ghs + 10%overheads

= 59,980.00 + 5998.00

(1 mark) = 65,978.00 ghs

LABOR COST

Total impression cost (1 mark) = cost per 1000 x total imp.

1000

= 10 X 2,840,000

1000

= 28,400.00ghs

Finishing (1 mark) = unit cost of finishing x Qty

= 2.00 x 20,000

= 40,000.00

Total labor cost (1 mark) = 28,400.00 +40,000.00

= 68,400.00 ghs

Subtotal cost (1 mark) = materials + labor cost

= 65,978.00 + 68,400.00

= 134,378.00

20% profit (1 mark) = 20% x 134,378.00

= 26,875.60

Total cost (1 mark) = 134,378.00 + 26,875.60

= 161,253.60ghs

Unit cost (1 mark) = 161,253.60= 8.06ghs

20,000
SECTION A (20 Marks)
1. A book has 120 pages, how many sections can we get out of this book if
laid 4 pages to view?
A. 30 sections B. 480 sections C. 15 sections D. 240 sections

2. A book of A4 size has a spine of 1 inch to be printed, what size of cover

paper should we cut if mounted twice on the plate with an allowance of
¼” around each cover?
A. 18” x 24½” B. 12¼” x 18” C. 8¼” x 11¾” D. 11¾” x 17”
Use this statement below for question 3 & 4
A book section is mounted twice on a printing plate, if a quantity of 20,000
is needed how many impressions would be run with a one color unit
machine ….
3. If it is a one color work?
A. 40,000 B. 10,000 C. 20,000 D. 80,000

4. If it a full color work?

A. 40,000 B. 10,000 C. 20,000 D. 80,000

5. Calculate the working size of a book of size 5¾” x 8½” if mounted 4

pages to view? Consider a margin of ½” around the finished size.
A. 13” x 17” B. 12½” x 18” C. 11½” x 17” D. 11¾ x 34”

6. A machine runs 50,000 impressions for each color of a full color poster if
cost of finishing per 1000 is 2ghs. What would be the cost of finishing for
the entire work?
A. 400ghs B. 400,000ghs C. 100,000 D. 800,000

Use this statement below for question 3 - 10

A calendar has four months to view on a panel, if mounted once on the
printing plate,
7. How many working size sheets do we need if a quantity of 100,000
calendars is to be produced?
A. 400,000 B. 25,000 C. 300,000 D. 30,000
 8. If the number of out on the stock sheet is 4, calculate the number of
stock size sheets needed for this job?
A. 100,000 B. 6,500 C. 7,500 D. 75,000

9. Calculate the number of reams needed for this work?

A. 150 B. 13 C. 200 D. 15
10. If separation cost for a panel is 100ghs, how much is the cost of
separation?
A. 400ghs B. 300ghs C. 600 D. 800

11. An untrimmed book measures 8½ in width and 12¼ in depth. If this book
is to be printed on Kord 64 of size 18” x 24”, how many pages can be
laid to view? A. 8 B. 16 C. 4 D. 2
12. The working size sheet can also be referred to as …………………?
A. Finished size B. Stock size C. Spread size D. Press size sheet
13. When the non-image area of a planographic plate transfers image, it is
referred to as…..?
A. Slurring B. Off Plate C. Scumming D. Non-image ink
14. The problem of chalking in printing can be corrected by…………..?
A. Increasing the speed of the machine.
B. Printing a transparent size over the printed work.
C. Tightening the ink and water rollers.
D. By adding more chalk to the water rollers.
15. The four basic functions of the manager are……………..?
A. Appointing, Planning, recruiting and reporting.
B. Plan, organizing, accounting and producing.
C. Planning, organizing, leading and controlling.
D. Planning, organizing, purchasing and inventorying.
16. The problem of poor registration occurs when the printing plate is not
able to transfer ink or print on the blanket cylinder? A. True B. False
17. Mark the odd one from the following?
A. Paper B. Printing Plates C Films D. Impression
18. Buyouts are products, goods or services sold out to a trade house.
A. True B. False
19. Commercial printing can best be described as …..?
 A. A shop/ facility that is willing to take on nearly any sort of printing job.
B. A shop/ facility that specializes in one particular form of printing.
C. A shop/ facility that is into security printing.
D. A shop/ facility that services only to the printing trade.
20. It is defined as any printing operation that is owned by and serves the needs
of a single company or corporation.
A. Security printing B. Packaging printing C. In-Plant printing
D. Publishing