Professional Documents
Culture Documents
2023
May 2023
Introduction
2022 was a challenging year for charities recruiting, as the UK experienced a candidate-
driven market. With more roles available than candidates to fill them, candidates had
the opportunity to shop around for roles that offered meaningful work and competitive
compensation. This made it increasingly difficult for charities to attract and retain top
talent. As we move further into 2023, there’s hope on the horizon as signs of increasing
stability in the recruitment market emerge. Nevertheless, offering fair salaries remains
a crucial part of fair and effective recruitment practice.
CharityJob is the largest specialist recruiter for the UK charity sector, and we firmly
believe that offering fair salaries is not only essential for attracting and retaining top
talent but also for promoting diversity, equality, and inclusion in the charity sector.
To help define a fair salary, we’ve produced this report, which uses data from 61,900
jobs posted on our website in 2022, to provide insight into average salaries across the
sector. We hope that this will help you to make fairer and more informed decisions
about salaries.
We’ve also developed a Charity Salary Checker tool with the most up-to-date
information for you to benchmark salaries based on job title, size of charity and location.
This tool can help ensure that charities are offering competitive salaries that align with
industry standards, helping to attract the best candidates and build a stronger sector
overall.
Methodology5
Comparison with 2019 data 5
Location5
Charity size 5
Job levels 5
Data accuracy 6
Market trends 7
A candidate-driven market 7
Average salaries across the sector 7
Changes in working arrangements 7
Average salaries by job category 8
Changes in the number of jobs by category 9
We’ve also included findings from our CharityJob Benefits survey where we asked our
candidates about the benefits they receive and value most in their jobs.
Location
The majority of jobs posted on our website were in London and the south of England.
This is in line with NCVO figures that show that more than half of the voluntary
workforce (51%) is based in the south of England. Salaries elsewhere are typically a
little lower.
Charity size
We’ve listed salaries for small, medium and large charities, which for the purpose of
this report have been classified by headcount as follows:
Job levels
Within job categories, we’ve specified salaries by job level. These are in accordance
with how these jobs are categorised by recruiters when posting jobs.
In this report we have chosen to include only the categories of jobs with the highest
number of roles posted in 2022. As such, there are categories that we have excluded.
In some of these categories we saw significant decreases in average salaries from 2019
to 2022. This has resulted in the average overall salary decreasing for the same period,
even though average salaries for the categories included have all increased.
In some cases, jobs or organisations have not been categorised. These then fall into an
‘unknown’ category which we’ve included in the overall trends in this report, but not
in the breakdown of data. This explains why there is sometimes a difference between
average salaries and averages shown in the tables.
In this report, when we use the term ‘demand’, we’re referring to the number of
clicks on the ‘apply’ button for various job types, specifically indicating demand from
candidates.
As described in the ‘Market trends’ section below, there was an upswing in the number
of job postings and a decline in clicks on the ‘apply’ button for all positions listed on the
CharityJob website in 2022, consistent with nationwide recruitment market trends.
However, it’s important to note that there has been an increase in demand in Q1 of
2023, due to a levelling out of the numbers of available roles and candidates.
The number of jobs posted on our website increased by 35% from 2019 to 2022, with
61,900 jobs in 2022. However, demand for jobs decreased, with 13% fewer clicks on
apply when compared to 2019.
During this time inflation also increased from 1.8% in 2019 to 9.2% in 2022.
Overall, small charities tend to offer lower average salaries across all job categories
compared to large and medium charities.
Looking across categories, support workers were the most common type of job posted
on our site in both 2019 and 2022. Fundraising jobs were the second most common job
category in both years.
Since 2019, policy, advocacy, governance & campaigns roles have had the largest
increase in the number of jobs posted, with a 66% increase. Admin roles also saw a
significant growth in number, increasing by 55% from 2019 to 2022.
The total number of jobs posted in this category increased by 9% from 2019, with small
and large organisations seeing increases of 22% and 25% respectively.
Salaries for junior, experienced (non-manager) and management level roles increased
by 9%, 5% and 4% respectively. The average salary for entry level positions decreased
by 4%, senior executive and director salaries both decreased by 9%.
2022 saw a 55% increase in the number of admin jobs. In particular the number of jobs
at small charities increased by 90% from 2019.
In line with market trends, the average number of clicks on apply per job for admin
roles decreased by 45% from 2019 to 2022. Looking at the breakdown for this category,
there was a huge increase in the proportion of clicks on apply for hybrid and remote
jobs compared to 2019—from 7% to a whopping 71%. This is in keeping with pre- and
post-pandemic trends we see across categories.
This category also has the largest proportion of entry level and junior roles (48%)
compared to the proportion across all categories (22%).
The overall average salary stayed fairly consistent at £25,600 for 2019 and £26,200
for 2022. Interestingly, experienced non-manager roles in medium charities had a 22%
higher average salary than in larger charities. Entry level roles, however, have only
minor differences in average salaries between the different organisation sizes.
Average salaries have also increased by 3% from £35,900 in 2019 to £36,800 in 2022.
As with all categories, we saw a decrease in the average number of clicks on apply per
job (-20% since 2019). Nonetheless, demand for these jobs was third highest in 2022.
Salaries in large charities for jobs up to the management level slightly exceed those
in small and medium charities. The average salary for management and director level
roles increases with the size of the charity. However senior executive roles have a
higher average salary in small charities.
Salaries for marketing, PR & communications, and digital jobs are relatively similar.
The average salary for operations roles increased by 3% from £34,000 in 2019 to
£34,900 in 2022; this is in line with trends observed across all categories.
Whilst the number of jobs being posted increased by 41%, the average number of
clicks on apply has decreased by 39%.
The volume of finance jobs posted on our website increased by 5% from 2019 to 2022,
while the average salary remained relatively constant.
Comparing salary ranges for different levels in small, medium and large charities:
medium charities offer higher salaries for roles at all levels, except entry level.
The number of jobs in HR increased by 25% from 2019. The proportion of experienced
(non-manager) level jobs increased from 51% in 2019 to 56% in 2022. Although the
demand for candidates increased in 2022, the average number of clicks on apply per
job decreased by 33%.
The average salary for HR jobs increased by 7% from £39,900 in 2019 to £42,600 in
2022. But salaries for entry level roles decreased by 9%, which may be related to the
average number of clicks on apply for these roles decreasing by 26%.
Campaigning roles, in particular, have skyrocketed with an 82% increase in the number
of roles posted since 2019.
Despite a decrease in clicks on apply since 2019, jobs in this category, followed by
admin, then marketing, PR & digital jobs, were the most in demand in 2022 with the
highest average clicks on apply.
The average salary for these roles has seen a 7% increase from £33,700 in 2019 to
£36,200 in 2022. In particular, experienced (non-manager) roles and director roles in
this category have seen salary increases of 9% and 17% respectively. Experienced (non-
manager) roles increased from an average of £32,000 in 2019 to £34,900, and director
roles increased from an average of £56,300 to £66,000.
The average salary for this category increased by 2% from £37,100 in 2019 to £37,700
in 2022, however the salary ranges vary quite significantly between the subcategories.
Average salaries for all experience levels except the experienced (non-manager) level
increased from 2019. In particular, entry level and junior roles both saw increases of
7%.
The total number of business services jobs posted increased by 44% from 2,700 in 2019
to 3,900 in 2022. Large charities in particular saw an increase of 42% in the number of
jobs available.
The overall number of jobs in these specialisms has increased by 39% from 8,900 in
2019 to 12,400 in 2022, making this the category with the most roles available. There
was also a notable increase in the number of jobs posted by large charities.
Although average salaries across subcategories are fairly similar, they tend to be
slightly higher in medium charities. Salaries across the various experience levels all
follow different trends—some are higher paid in large charities and others in small
charities.
Salaries for entry level and junior roles have seen significant increases of 16% and 22%
respectively since 2019. On average, salaries for support worker jobs tend to be lower
than in other categories.
The two most common pain points that candidates face in the recruitment process are:
1. having to complete long application forms (reported by 59% of candidates), and
2. not hearing back from recruiters about job applications (reported by 54% of
candidates).
Other common barriers include: having to write cover letters (40%), jobs having too
many requirements (34%), salaries not matching responsibilities for roles (29%), lack
of transparency on hybrid and flexible working (29%) and not finding jobs that they’re
interested in (28%).
We asked respondents what advice they would give to recruiters. They told us they
want recruiters to:
• be clear in job descriptions (this applies to job requirements, level, salary, benefits,
flexible working, remote or hybrid working arrangements, location of the job and
the application process),
• stop using long application forms and processes,
• give candidates feedback—and at the very least, always let them know if they’re
unsuccessful,
• reduce the number of requirements and make sure that the salary is appropriate,
• be open to older candidates and those from other sectors and roles,
• use CVs and don’t ask for information elsewhere that is already on a CV, and
• let them know if the closing date for a role may change.
However, looking at the data from 2022 only, we can see that jobs in the policy/research,
advocacy, governance & campaigns, admin and marketing, PR & digital categories
were most in demand, with the highest numbers of clicks on apply.
Remote roles were also in the highest demand, with six times more clicks on apply
than on-site jobs and nearly three times more clicks on apply than hybrid jobs. On-site
jobs had the lowest demand.
57% of those we surveyed were looking for a permanent role, 4% were looking for
a fixed term or temporary role and 39% would consider a permanent or fixed term/
temporary role.
The most common benefits and perks that charity sector employees receive are:
• 25+ days annual leave (not including bank holidays)
• Remote working options
• Flexible working hours
• Free tea/coffee
• Training and development opportunities
• Mental health and wellbeing support
The table on the next page shows the list of all benefits and perks and the percentage
of employees, both inside and outside the sector, who received them.
Whilst 91% of respondents told us that salary is either ‘important’ or ‘very important’,
respondents were most likely to see organisation culture and organisation mission/
purpose as ‘very important’.
This suggests that for CharityJob candidates, a fulfilling and meaningful job is about
more than just a pay packet. Although salary is important, an organisation’s culture as
well as its mission is what attracts candidates—they want to work for a cause they’re
passionate about, surrounded by people equally as passionate. In fact, our data also
shows that 76% of candidates begin their job search by first exploring organisations
based on their cause. This highlights the importance of mission-driven work in the
charity sector (CharityJob, 2017).
Jobs in the policy/research, advocacy, governance & campaigns, and admin categories
experienced the greatest increase in job vacancies in 2022, increasing by 66% and 55%
respectively from 2019. These jobs were also in the highest demand, despite overall
decreases in demand across all categories.
The pandemic has changed the way charities work, with a significant increase in
remote and hybrid working opportunities. In 2022, 54% of all roles posted were on-
site roles, 34% were hybrid and 12% were remote. This is compared to 2019, when 96%
of roles posted were on-site. Smaller charities are more likely to offer hybrid or remote
working, while large charities have more roles based on-site.
Looking at average sector salaries in 2022, there was a modest decrease of 3% from
2019. The report also reveals that medium charities generally pay more than small and
large charities. To align with inflation, charities should look to increase salaries in 2023.
However, for CharityJob candidates, other factors are as important, or more important,
than salary when evaluating job opportunities. Findings from the CharityJob Benefits
survey revealed that more candidates attach high importance to organisation culture
and mission/purpose compared to salary. The report also shows that they highly value
the flexibility that some jobs in the charity sector offer. Remote roles, in particular, are
in very high demand, with six times the number of clicks on apply than on-site roles,
and hybrid roles also twice as popular as on-site jobs. Charities should look to offer
more flexible ways of working to attract candidates.
Offering fair salaries is essential for recruiting top talent, as well as for promoting
diversity, equality, and inclusion. Please note that the salaries in this report are based on
last year’s data. Check out our Salary Checker tool for the most up-to-date information,
and don’t forget to consider inflation when making salary-related decisions.
We hope this report has proved a useful tool in providing insight into average salaries
in 2022 and will help charities to make informed decisions about salaries and benefits.