UI/UX Worksheet#2

Team:
Na mo Tad Sa
ID Name 1.
2. Pimpaporn Thipcharoen 6410787
3. Punyawat Yutnawa 6410478
4. Tanapat L. 6410543
Tanawit R. 6416701
 Day 2
Submission deadline: In class
Activities this week

2.1 Competitive analysis

2.2 User interview

3
 20

Activity 2.1: Competitive analysis mins

▷ Objective
○ To be able to analyze and create the feature inventory of the competitors.

▷ Instructions
○ List at least 2 direct/indirect competitors of your
○ product.
○ Analyze your competitors by creating the feature inventory.
○ Fill the information in your worksheet.
You can use the provided icons if you like.

4
Activity 2.1 : Competitive analysis

▷ Grading
○ 0 = Blank
○ 1 = Incomplete, some field(s) is/are missing or number of competitors is less
than 2
○ 2 = List 2 competitors and their features are analyzed.
○ 3 = List 2 or more competitors, their features and student’s proposed features
are analyzed.

5
 Competitive analysis
Our product
Namotadsa
Feature เอ็ม หัตถ์เทพ FC shoppee 2
Competitor lazada 3
Competitor
(if any)

Online application

Certtified amulet

24/7 supprort

Authentication
(Seller/Amulets)

One stop service

6
Extra Page (if needed)

7
Extra Page (if needed)

8
 60

Activity 2.2 : User interview mins

▷ Objective
○ Collect information from 3 users by conducting the user interview.

▷ Instructions
○ Pair with the other team.
○ Use the interview script and questions you prepared last time to interview 3
users.
○ Try to collect information about the problems that the users have in your
selected area.

○ Fill the information in your worksheet.

○ After 30 minutes, switch the role and conduct the interview.

9
Activity 2.2 : User interview

▷ Grading
○ 0 = Blank
○ 1 = Interview less than 3 users or the form is incomplete.
○ 2 = Interview 3 users, the form is complete, 3 insights and other useful
information are not clearly identified.
○ 3 = Interview 3 users, the form is complete, 3 insights and other useful
information are clearly identified.

10
 Script & Questions for Interview
(copy your script and interview questions from previous class here)

Introduction

11
 Script & Questions for Interview
(Ice-breaking questions)

Question User 1 : Erng User 2 : ป้า รัต User 3 : ลุงเริง

1.
Name, Age
19, girl 56 54

2.
What do you have for Joke moo
breakfast? Mala,spicy Streamed egg

3.
Having a good day? Yes Yes not,quite because tummy ache

4.

Occupation Student Business women Nominee

5.
Income 30,000THB 50000-250000THB
500k-1m
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 Script & Questions for Interview

(Product specific, product opportunity, & product reaction questions)

Question User 1 : Erng User 2 : ป้ารัต User 3 : ลุงเริง

1.
Not in amulet community, but since she was a child because of Not in the community but
How long have been in her dad do enviroment sometime watch some amulet
amulet community content on youtube

2. Have to be certified or have

Trustworthy on offine many followers (คนดังในวงการ) trust only person that Only famous and well know
amulet community she have long known person

3. 500,000-
5,000-100,000++ THB 200,000ThB +++
How much you normally 100,0000ThB
pay for amulet

4.
Offline Only because of Offline suah as from pantip
Who where you buy Online
trust issue because trust issue
amulet from?

5.
Are you interested in ห​ลวงปู่โต๊ะวัดประดู่ฉิมพลี พระปิดตามหาสเน่ย์
สมเด็จ วัดระฆัง อนุสรณ์
amulet and which amulet
13
do you like the most
 Script & Questions for Interview

(Product specific, product opportunity, & product reaction questions)

Question User 1 : User 2 : User 3 :

6.
Where you normally buy tha prahcan Pantip
Online
amulet

7.
Have you ever seen Shoppee lazada No
amulet selling application No
FB market place
before?

8.
Other than amulet what
มูเตลู เครื่องลาง ความรัก Business, love Business
you recommend that we
should have?

9.
์No Yes cost 200k No
Have you ever got Scam?

10.
Any feature that you would Tarot, Horoscope Horoscope Prayer books Live
like to have in Na mo Tad
sa? 14
 Script & Questions for Interview
(Some cool down questions)

Question User 1 : User 2 : User 3 :

1. might buy some amulets on the

opinion on amulet application
My dad might use i might use it to buy
application
amulet for myslef

2.
Will you use Na mo TAD SA
Maybe sure Sure
app

3.
How was today interview?
Good akward Good

Any plan after? Go lunch Back to meeting Back to Home

15
Extra page (if needed)

16
Extra page (if needed)

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 Script & questions for interview

Question User 1 : User 2 : User 3 :

3 biggest insights They trust people with
credits.
Trust issue Trust issue
If her personal use she's not
Ready to invest alot of money Ready to invest
really in to amulet but she
into amulet in amulet
like horoscope
she is introvert so He‘s interested
She check her future often, if
she not often go out to buy but usually buy
you have horoscope she will
amulet at traditional
use it and recommend to her
stores.
friends for sure.

Other useful information

Her dad like to collect
amulet. In the previous year Like amulets that help about
Amulet never expensive scared of covid business
for him (no budget) unlimited budget he’s มูเตลู

18
Extra page (if needed)

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