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Stage 01 Develop your end-user’s profile and try
to see the world through their eyes
Empathize
The empathize stage helps develop understanding
towards your potential end-user and will be the guiding
light when you move toward brainstorming solutions.
You’ll be asked to search the basic details of the person
you are designing for, such as:
What do users
Verbatim Tasks Feedback hear from others?
Quotes
- Membutuhkan cara agar dalam menghidupkan dan Its seems like it’s going to rain
mematikan saklar dengan lebih mudah.
People won’t go out
- Karena mereka merasa kesulitan dalam
menghidupkan dan mematikan saklar lampu dan
kipas harus melewati akses jalan yang sempit
dimana itu adalah suatu hal yang mengganggu.
- Dibuatkan shortcut supaya akses untuk mematikan
saklar tidak jauh dari operator
Capture what you see and hear during a field visit, record their direct quotes. Separate your observations from your interpretations so
that you know what you saw and what you thought it meant for that person.
Stage 02 Good design solves problems. What will
you solve for your user?
Define Using what you learned in the last stage, it's time to
The big, meaty discover a pain point to form a clear challenge that
problem you want you can tackle.
to solve for the • It's all about the end-user: Remember this is more
society/your about the people you're trying to help than
business, customer technology
• Keep it focused: Make sure the problem you are
and/or end-user trying to tackle isn't too broad or vague
• Check it against the Empathise stage: Refer back to
the user profile to make sure you're on the right
track.
Adapt Rearrange
What other ideas are suggested by it? What other patterns would also work?
Is there anything that is similar and can be applied to What modifications could be introduced?
the existing problem? What could be replaced?
Have there been similar situations in the past? What could be rearranged?
Describe Create a concept description for the idea that
you would like to prototype and repeat for each
Your Idea idea
Prototype
This will enable you to Prototyping is not about getting it right the
share your idea with other first time: the best prototypes change
people and discuss how to significantly over time.
further refine it. You can
prototype just about Challenge yourself to come up with at least
anything. three different versions of your idea to test
multiple aspects of the possible solutions
your team has come up with.
Prototype #number Functions / Materials :
Prototype
Name
Test &
Feedback
Feedback is one of the A good feedback conversation is a mix of
most valuable tools in spontaneous reactions to your prototype as
developing an idea. well as structured questions designed to
Sharing prototypes helps compare various peoples’ opinions about the
you see what really same topic. Prepare a question guide that
matters to people and helps you navigate both sides.
which aspects need
improvement.
Test Result Interviewee
Name:
Prototype Name # Interviewee Name 01
-
-
Keep
Test Result
Prototype Name
Increase
Decrease
Interviewee Name:
Final Outcome
Describe it!
Documentation Documentation
References
• Baret, Pieter. (2015): The Role of Design Thinking
• Marvelapp.: Design Thinking Workshop Kit
• Osterwalder, A., et al. (2015): Value Proposition Design.
• Lewrick, M.,et al. (2018): Design Thinking Playbook
• IDEO.(2012): Designer’s Workbook.