SRI LANKA INSTITUTE OF INFORMATION TECHNOLOGY

BM 1020 Principles of Management – Planning Tutorial

Answer the questions (A-F) below, based on the following company profile (Amazon.com).

Our [Amazon's] vision is to be earth's most customer centric company; to build a place where people
can come to find and discover anything they might want to buy online." (Quoted from Amazon.com)

Amazon’s mission is “Continue to offer quality products and services, where customer can buy those
online, using the best technology available and at a reasonable price, while diversifying its business
activities. This results in highly loyal customers, employee satisfaction and also maintaining
shareholders interests. We believe in helping society through having virtual business and minimizing
use of resources. (adopted from Amazon.com mission statement)

All sellers are expected to adhere to policies when listing products on Amazon.com. Seller offenses
and prohibited content are violations of our Participation Agreement, of which these Selling Policies
are a part, and can result in suspension of your Amazon.com account.

a) Identify the following components of the Amazon mission statement.

i. Industry/nature of the product
ii. Geographical scope of the customers
iii. focus areas (two)
iv. Founders value(one)
b) Identify the key strategy of the Amazon
c) Define what a policy is and give one example from the Amazon
d) Discuss two advantages and two disadvantages of organizational planning.