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    Grisel Ginting
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    20 views16 pages

    HOPE - PPT (Mass Communication)

    Uploaded by

    Grisel Ginting

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 16

    HOPE

    MENTAL AWARENESS CAMPAIGN


    1.0 COMPANY
    BACKGROUND
    AND LOGO
    • Raise awareness

    • Stress and overwhelmed

    • Prevent people from suicide

    • Help improve mental health

    • Spread words, share information


    and tips
    2.0 TARGET AUDIENCE
    GENDER

    50% 50%
    MAN WOMAN

    LOCATION AGES
    Jakarta, Indonesia 15- 25 years old
    3.0 SWOT ANALYSIS
    OPPORTUNITIES
    • Decrease the percentage of
    mental health problems in
    STRENGTH Jakarta.
    • Able to expand the range of
    • Get the experience to deal with mental health campaigns.
    mental health such as
    depression, anxiety, and others
    psychological problems
    THREATS
    • Better performance in daily life • More demand for mental health
    to get better in school, work, problems led the campaign to
    and society slow down from what it planned.
    • Draining energy and a lot of
    time-consuming mental health
    campaigns to failure.
    WEAKNESS
    • Limited number of people who can
    participate in mental health campaigns
    that not all people can participate.
    • Not reachable to all the locations in
    Jakarta.
    4.0 STRATEGIC AND TACTICAL
    PLAN

    GOALS
    POSITIONING
    OBJECTIVE
    5.0 SOCIAL
    MEDIA
    SCHEDULING
    6.0
    STORYBOARD
    AND
    EXPLANATION
    7.1
    INVITATION
    7.2
    FLYER
    7.3
    MAGAZINE
    7.4
    RUNDOWN
    8.0 BUDGETING
    Types Price  Unit Total Information

    Personal 

    Photographer and
    Rp 1.800.000 1 Rp 1.800.000 Whole day 
    videographer
    Design editor Rp 100.000 / piece  1 Rp 100.000 For backdrop banner

    Location Rp 250.000 /  hour 2 Rp. 500.000

    Materials

    Banner Rp 185.000  1 Rp 185.000

    Flyer printing Rp 1.495 300 Rp 448.500 Size A4, Art paper 

    Invitation printing Rp 1.150 150 Rp 172.500 Size A5, Art paper


    Media 

    Zoom  Rp 50.000 / day 1 Rp.50.000 300 participants


    Estimation reach
    Instagram ads Rp 50.000 / day 7 Rp 350.000 around 26,000 - 68,000
    profiles
    Day time, Trans Tv 
    TVC Rp 25.000.000 / 30 Seconds 42 Rp 1.050.000.000 3 times a day in 2
    weeks

    Other

    Transport Rp 80.000 3 Rp 240.000

    Expedition Rp 9.000 150 Rp 1.350.000

    Total  Rp 1.055.196.000
    9.0 EVALUATION AND CONCLUSION

    For evaluation…
    In conclusion…

    Relatable, trendy, and easy to understand


    content will reach more audience.
    The campaign decrease the number of Spreading information regarding
    mental health sufferers in Indonesia. mental health issues through social
    Only limited number of people who can media is very effective. Moreover,
    participate in the campaign. The providing tips on how to overcome
    campaign can be time consuming and and prevent mental illnesses is also
    tiring for mental health sufferers. essential. The campaign can help
    HOPE needs to keep expanding its those with mental illnesses, as well
    platform to cater for more participants. as lifting the stigma surrounding
    them.
    THANKS!
    Do you have any questions?

    CREDITS: This presentation template was


    created by Slidesgo, including icons by
    Flaticon, and infographics & images by
    Freepik.
    Please keep this slide for attribution
    RESOURCES
    • www.unicef.org. (n.d.). Young people take the lead on mental health. [online] Available at:
    https://www.unicef.org/indonesia/coronavirus/stories/young-people-take-lead-mental-health
    . [Accessed 13 Jul. 2021]
    • Bagwell, J. (n.d.). Awareness Color Definition Guide. [online] Available at:
    https://bagwellpromotions.com/awareness-color-definition-guide/ [Accessed 26 Jul. 2021].
    • Teens, D.F. (2016). Challenges and Benefits of Treatment for Mental Health. [online] Destinations
    For Teens Mental Health Treatment Center. Available at:
    https://www.destinationsforteens.com/destinations-blog/the-challenge-and-benefits-of-seeki
    ng-treatment-for-mental-health/. [Accessed 29 Jul. 2021]

    • Medlineplus.gov. (2019). Mental Health. [online] Available at:


    https://medlineplus.gov/mentalhealth.html. [Accessed 3 Aug. 2021]

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