PUNCH OPPORTUNITY IN THE COMPACT CARS SEGMENT

Entry/Mid Hatch – Upgrade Buyer/

Ist Time Buyer

Avg Monthly TIV Entry – 30000

Mid - 33000
Entry Hatch Mid Hatch

High Hatch – 1st time Buyer/Direct

Consideration

Avg Monthly TIV - 35000

Premium Hatch/ – Add. Car Buyer

CSUV Value Alternative

Avg Monthly TIV CSUV- 54000

Premium Hatch- 40000 CSUV
Premium Hatch
*H2 Avg Volumes

Punch will appeal to different segments covering ~60% of industry. Potential to clock 10k vol p.m
© Copyright, Confidential, Tata Motors Limited 2
 PUNCH PRODUCT PILLARS

CLASS LEADING
ADVANCED COMFORT &
BOLD SUV DESIGN VERSATILE & SPIRITED INFOTAINMENT &
ABSOLUTE SAFETY CONVENIENT
PERFORMANCE CONNECTIVITY FEATURES
1. BOLD SUV DESIGN
1. BOLD SUV DESIGN - EXTERIORS
1. BOLD SUV DESIGN - INTERIORS
 1. BOLD SUV DESIGN - INTERIORS
COMFORTABLE REAR SEATING WITH AMPLE LEGROOM & BEST IN
CLASS SHOULDER & HIP ROOM
2. VERSATILE & SPIRITED PERFORMANCE
2. VERSATILE & SPIRITED PERFORMANCE
Vibrant Slide and
Sentence Case
3. ABSOLUTE SAFETY
3. ABSOLUTE SAFETY
4. ADVANCED INFOTAINMENT & CONNECTIVITY
5. CLASS LEADING COMFORT & CONVENIENCE FEATURS
5. CLASS LEADING COMFORT & CONVENIENCE FEATURS
PUNCH 4 PERSONAS
 Persona Orcus White Daytona Grey Tropical Mist Atomic Orange Meteor Bronze Tornado Blue Calypso Red

Pure Yes Yes

Adventure Yes Yes Yes Yes
Accomplished Yes Yes Yes Yes Yes
Creative (Dual Yes (Black Roof) Yes (Black Roof) Yes (Black Roof) Yes (Black Roof) Yes (Black Roof) Yes (White Roof) Yes (White Roof)
Tone Roof)
 Customization/ Single Tone/
Sl Trim Colours Dual Tone colour Transmission VC Nos
Regular VC Dual Tone
1 Regular VC Pure Orcus White Single Tone NA Manual Transmission 54455124AIJR
2 Regular VC Pure DayTona Grey Single Tone NA Manual Transmission 54455124AL3R
3 Regular VC Adventure Orcus White Single Tone NA Manual Transmission 54455224AIJR
4 Regular VC Adventure DayTona Grey Single Tone NA Manual Transmission 54455224AL3R
5 Regular VC Adventure Tropical Mist Single Tone NA Manual Transmission 54455224AJVR
6 Regular VC Adventure Atomic Orange Single Tone NA Manual Transmission 54455224ALZR
9 Regular VC Accomplished Orcus White Single Tone NA Manual Transmission 54455324AIJR
10 Regular VC Accomplished DayTona Grey Single Tone NA Manual Transmission 54455324AL3R
11 Regular VC Accomplished Meteor Bronze Single Tone NA Manual Transmission 54455324ALYR
12 Regular VC Accomplished Tropical Mist Single Tone NA Manual Transmission 54455324AJVR
13 Regular VC Accomplished Atomic Orange Single Tone NA Manual Transmission 54455324ALZR
16 Regular VC Creative Tornado Blue Dual Tone White Manual Transmission 54455424AM2R
20 Regular VC Creative Orcus White Dual Tone Black Manual Transmission 54455424AKUR
21 Regular VC Creative DayTona Grey Dual Tone Black Manual Transmission 54455424AMHR
23 Regular VC Creative Meteor Bronze Dual Tone Black Manual Transmission 54455524ANBR
24 Regular VC Creative Tropical Mist Dual Tone Black Manual Transmission 54455524ANDR
25 Regular VC Creative Atomic Orange Dual Tone Black Manual Transmission 54455524ANCR
26 Regular VC Creative Calypso Red Dual Tone White Manual Transmission 54455524ANOR
27 Customization VC Pure Orcus White Single Tone NA Manual Transmission 54455624AIJR
28 Customization VC Pure DayTona Grey Single Tone NA Manual Transmission 54455624AL3R
29 Customization VC Adventure Orcus White Single Tone NA Manual Transmission 54455724AIJR
30 Customization VC Adventure DayTona Grey Single Tone NA Manual Transmission 54455724AL3R
31 Customization VC Adventure Tropical Mist Single Tone NA Manual Transmission 54455724AJVR
32 Customization VC Adventure Atomic Orange Single Tone NA Manual Transmission 54455724ALZR
35 Customization VC Accomplished Orcus White Single Tone NA Manual Transmission 54455824AIJR
36 Customization VC Accomplished DayTona Grey Single Tone NA Manual Transmission 54455824AL3R
37 Customization VC Accomplished Meteor Bronze Single Tone NA Manual Transmission 54455824ALYR
38 Customization VC Accomplished Tropical Mist Single Tone NA Manual Transmission 54455824AJVR
39 Customization VC Accomplished Atomic Orange Single Tone NA Manual Transmission 54455824ALZR
42 Customization VC Creative Tornado Blue Dual Tone White Manual Transmission 54458024AM2R
46 Customization VC Creative Orcus White Dual Tone Black Manual Transmission 54458024AKUR
47 Customization VC Creative DayTona Grey Dual Tone Black Manual Transmission 54458024AMHR
49 Customization VC Creative Meteor Bronze Dual Tone Black Manual Transmission 54458224ANBR
50 Customization VC Creative Tropical Mist Dual Tone Black Manual Transmission 54458224ANDR
 Customization/ Single Tone/
Sl Trim Colours Dual Tone colour Transmission VC Nos
Regular VC Dual Tone
51 Customization VC Creative Atomic Orange Dual Tone Black Manual Transmission 54458224ANCR
52 Customization VC Creative Calypso Red Dual Tone White Manual Transmission 54458224ANOR
53 Regular VC Adventure Orcus White Single Tone NA AMT 54456224AIJR
54 Regular VC Adventure DayTona Grey Single Tone NA AMT 54456224AL3R
55 Regular VC Adventure Tropical Mist Single Tone NA AMT 54456224AJVR
56 Regular VC Adventure Atomic Orange Single Tone NA AMT 54456224ALZR
59 Regular VC Accomplished Orcus White Single Tone NA AMT 54456324AIJR

60 Regular VC Accomplished DayTona Grey Single Tone NA AMT 54456324AL3R

61 Regular VC Accomplished Meteor Bronze Single Tone NA AMT 54456324ALYR
62 Regular VC Accomplished Tropical Mist Single Tone NA AMT 54456324AJVR
63 Regular VC Accomplished Atomic Orange Single Tone NA AMT 54456324ALZR
66 Regular VC Creative Tornado Blue Dual Tone White AMT 54456424AM2R
70 Regular VC Creative Orcus White Dual Tone Black AMT 54456424AKUR
71 Regular VC Creative DayTona Grey Dual Tone Black AMT 54456424AMHR
73 Regular VC Creative Meteor Bronze Dual Tone Black AMT 54456524ANBR
74 Regular VC Creative Tropical Mist Dual Tone Black AMT 54456524ANDR
75 Regular VC Creative Atomic Orange Dual Tone Black AMT 54456524ANCR
76 Regular VC Creative Calypso Red Dual Tone White AMT 54456524ANOR
77 Customization VC Adventure Orcus White Single Tone NA AMT 54456624AIJR
78 Customization VC Adventure DayTona Grey Single Tone NA AMT 54456624AL3R
79 Customization VC Adventure Tropical Mist Single Tone NA AMT 54456624AJVR
80 Customization VC Adventure Atomic Orange Single Tone NA AMT 54456624ALZR
83 Customization VC Accomplished Orcus White Single Tone NA AMT 54456724AIJR
84 Customization VC Accomplished DayTona Grey Single Tone NA AMT 54456724AL3R
85 Customization VC Accomplished Meteor Bronze Single Tone NA AMT 54456724ALYR
86 Customization VC Accomplished Tropical Mist Single Tone NA AMT 54456724AJVR
87 Customization VC Accomplished Atomic Orange Single Tone NA AMT 54456724ALZR
90 Customization VC Creative Tornado Blue Dual Tone White AMT 54453224AM2R
94 Customization VC Creative Orcus White Dual Tone Black AMT 54453224AKUR
95 Customization VC Creative DayTona Grey Dual Tone Black AMT 54453224AMHR
97 Customization VC Creative Meteor Bronze Dual Tone Black AMT 54453524ANBR
98 Customization VC Creative Tropical Mist Dual Tone Black AMT 54453524ANDR
99 Customization VC Creative Atomic Orange Dual Tone Black AMT 54453524ANCR
100 Customization VC Creative Calypso Red Dual Tone White AMT 54453524ANOR
Thank you